multifamily
Excellence in Multifamily
I write about excellence from time to time on this blog. Not so much as to wear out the term but enough to remind you that excellence is something to strive for in the multifamily space. And in your life.
Now let me clarify, I think excellence is near impossible to actually meet. At least if we take a strict interpretation of the word.
The reality is that striving for excellence is where it’s at. Always pushing. Always looking for ways to improve. More efficient. More caring. More awesome. More compelling. More #gameon
Excellence as a Way of Life
Striving for excellence is what makes you stand out when compared to the next guy/gal. By way of example; striving for excellence is the guy/gal that takes my post from yesterday and runs with it.
It’s that leasing consultant, assistant manager, maintenance tech or porter that gets ‘sick and tired of being sick and tired.’ They let out the proverbial – f-this; I want a better set of circumstances to come my way.
They build a hockey stick angle of awesomeness right at the end of the rut they dug for themselves and proclaim: #gamethe-f-on. It’s #timetoshine. #theworldwillknowmyname
Realization
You know what they realize in that moment? They realize that motivation is an inside job. It’s not the boss that rocks them into action. It’s not mum, dad, auntie or grandma. It’s THEM.
They realize – if I’m going to get ahead in the multifamily world; I have to strive for excellence. I have to give mediocrity a root canal and replace it with a gang of platinum plated strive for excellence.
Simple Call to Action (CTA)
It’s time to shine – get off your butt and #rocktheworld
Your #gameon Multifamily Maniac,
M
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Fostering Multifamily Growth
We grow to the extent that we are around those who will foster our growth. (Period.) – Tom Peters
If you have ever given second thought to how you got to where you are today; I have no doubt the quote above has resonance with you.
I would go so far as to say that without some key relationships in your life you would not be either the person and or the professional you are today.
The key being relationship.
A good solid relationship is developed over time and requires a great deal of reciprocating effort on the part of the people involved.
It’s the hardest work you will ever do in your life. In the same respect it’s the most rewarding work you will ever do.
What are you doing to foster growth? What are you going to do next week? Monday?
Your planning my week in the context of fostering growth Multifamily Maniac,
M
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Big Data in Multifamily
The business of big data is upon us and the trumpets are blaring loudly about how it will revolutionize the multifamily business.
My prediction – big data will yield us the same marching orders we have innately known since the dawn of the industry. Dare I say: big data will not matter as much as small relationships.
Props to Mark Juleen for the relationship truism – he is right to say that we are in the relationship business. In the same respect I am right to say that we are in the media business. And, let’s not forget that we are in the apartment business as Melissa Decicco penned not to long ago.
Media is the plural of medium and a medium is simply a conduit (channel) between you and the customer.
In that respect, we are in the media business. But also in the relationship business.
It is our passion to create meaningful media (channels) that gives good incentive (value) for people to show up and interact (relationship) with us.
Big data – while wonderful for the purpose of creating beautiful charts and graphs will tell us little more than we already know.
Use good media as a means to create good relationships that lease more apartments.
Boom – done.
Your thinking big data will not matter as much as small relationships Multifamily Maniac,
M
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Apartment Experiences
Rent is the biggest debit out of most bank accounts each month.
Is the experience that you’re creating in exchange for that rent worth it?
Is it compelling?
Do people feel compelled to tell their friends and family about the experiences that you creating in exchange for the rent payment?
Do you CARE?
Your desiring to make the experience worth the rent Multifamily Maniac,
M
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We Charge $125 to Tour an Apartment
Truth is we really do not charge $125 to tour an apartment. But what if we did it?
I wrote a piece earlier this year that ended with the question – what if you charged for touring an apartment? What would you do differently?
You’re not really thinking about charging for an apartment tour but wondering what we would do different if we did Multifamily Maniac,
M
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