multifamily
ForRent.com Dominates Social Media in the Multifamily Housing Industry
A big note of congrats to the insanely great team over at ForRent.com The Magazine….You gals/guys ROCK! M
NORFOLK, Va.—(November 19,
2008)—No other Internet listing service
in the multi-housing industry has engaged its audience through social media
quite like ForRent.com.
According to Vitrue, Inc., a social media marketing company, ForRent.com is
dominating the multi-housing sector’s social share of voice. As a product of For
Rent Media Solutions™, a division of Dominion Enterprises,
ForRent.com, utilizes tools such as Twitter, MySpace®, Facebook and
YouTube™, to achieve this accomplishment.
ForRent.com’s ranking was
determined by Vitrue’s Social
Media Index™ (SMI), the recently launched free tool that measures a brand’s
online conversations. Based on patent-pending technology, scores are comprised
of various online conversations ranging from text-dense micro-blogs to
multi-dimensional video sites.
“We are thrilled with the results
found by Vitrue’s Social Media Index,” said Brock MacLean, vice president of
national sales and development, For Rent Media Solutions. “Social media is a
very effective way to communicate with our core demographic of 18-34 year old
adults. For Rent Media Solutions’ involvement in social networking sites like MySpace, Facebook, Twitter and
video sharing sites like YouTube allows us to
participate in a true dialogue with consumers, giving us more insight into our
audience and their needs. We plan on expanding our social media efforts in the
future. The Social Media Index will help us gauge the success of our efforts and
how we are resonating with our consumers.”
Generating more than 83 percent of social media
activity, video sharing makes up the largest portion of ForRent.com’s SMI score.
Apartment property video commercials seen on ForRent.com, called Community
Theater™, are distributed to an extensive network of channels
including major
search engines like Google™ and Yahoo!®, social networking
sites such as MySpace, and video sharing sites including YouTube. During October
alone these videos were viewed more than 17,000 times a day.
Generating more than 12 percent of the SMI score,
communication through social networking makes up the second largest method of
social activity for ForRent.com. MySpace has played a significant role in the
success of For Rent Media Solution’s social networking efforts. More than 40
profile pages have been set up, representing more than 40 markets where the
company’s anchor publication, For Rent
Magazine, can be found. Through these efforts, For Rent Media Solutions
communicates with more than 5,300 consumers.
The remainder of the score is comprised of blogging and
micro-blogging. This number includes activity from blogs, such as the ForRent.com blog, and key influencers who
chat and push content through micro-blogs, such as Twitter. Twitter is a service that
allows its users to send updates to their “followers” while trailing other
individuals as well. For more details, please
view the full Social Media Index
report.
“The Vitrue Social Media Index provides invaluable
insight for marketers to understand how they are stacking up in the social media
space,” said Reggie Bradford, chief executive officer of Vitrue, Inc. “Brands
are being talked about in social settings and we are providing the ability to
proactively track these conversations. We firmly believe understanding and
measuring your performance in these environments is key.”
ForRent.com The Magazine, Multifmaily Marketing, Apartment Marketing
Share this:
Apartment Executives: Are you ready for the conversation?
Not to speak for Eric Brown over at Urbane Apartments but I think he and I agree that it is time for the conversation to start. Let me back up…the conversation has begun and we wonder when the big players will join in. You look around the landscape and missing from the conversation are the likes of Equity Residential, Riverstone Residential, UDR and AIMCO just to name a few.
I know I would enjoy engaging in conversation with some of the leading apartment executives in our industry. And, I am very certain your resident base would enjoy the conversation as well. I mean, imagine unlocking the potential marketing force of two-hundred thousand plus residents? Imagine converting just one percent of that number into evangelists for your brand. Imagine letting the apartment searcher tell you, in public, what makes for a better search experience. Imagine giving them a forum where they give you unadulterated and real time feedback. Imagine being able to respond rather than react to the issues concerns and success stories they would share. Resident portals are a great first step but blogging in the open for all to see is much more authentic and transparent.
For those that have no idea how to get started let me point you to Debbie Weil – She wrote a great book on the subjects called The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right.
In a spirit of competitiveness I look forward seeing who has it in them to be ‘first.’ Let me pre-applaud you for your foresight and courage.
Multifamily Executives, Apartment Marketing Executives, Apartments, Multifamily
Share this:
Open Conversation
It’s 5:00 am and I am thinking about open conversation with prospects, residents and vendors. Just this week, to speak to the point, we had some great dialog with Jeremy, the GM from apartmentratings.com. It’s this conversation that got me thinking about the next feedback medium.
The sites like Yelp.com and apartmentratings.com and blogs in general are great places for starting and carrying on conversation. Would it not be even more engaging to carry that conversation to a real time platform like Twitter? You think company heads are scared of social media just wait until that conversation goes live. It’s one thing to do customer service over the telephone or even in person. What happens when a resident, prospect or vendor prefers to have that conversation over Twitter for the whole world to see? It’s not like you can say no. If you do they will start the conversation without you. And, the conversation will likely be an adverse one. Talk about game changing. It will require a whole new level of professionalism and tact. It jazzes me to think about it.
If marketing really is a conversation and expectations are rising all the time then suffice it to say Twitter or something like it is the next avenue. Maybe there is a day where apartmentratings.com or a site like it employees a real time conversation platform. What do you think?
apartmentratings.com, yelp.com, apartment marketing, multifamily
Share this:
Apartment Leaders: Q vs. Q
Mike Brewer · · 1 Comment
Q stands for Quantity and it also stands for Quality, which is more important? Tom Peter’s suggests the following;
“You will be remembered in the long haul for the quality of your work, not the quantity of your work … no one evaluates Picasso based on the number of paintings he churned out.”
The quote made me think long and hard about a lot of things but most specifically the space we work in. I have noticed over the years an ever growing number of demands being placed on site teams and yet the number of hours in each day does not change. We ask, we direct, we expect many times without thinking about who suffers at the end of the day? Is it the quality work or more importantly the quality of the experience our consumer has with us. Is either acceptable? Or, are we in an age where quantity trumps quality?
I wonder what the group thinks.
Do you see an ever growing number of demands being handed to your site teams? Do you see quality suffering as a result? Does it matter?
Let me know your thoughts and have a compelling day!
Tom Peters, apartment leadership, apartments, multifamily
Share this:
Apartment Management: Feedback for the leader
For you leaders out there, how many times have you thought to yourself, ” I wonder what the team thinks of my ability to lead?” “I wonder if they think I am doing a good job?”
I am pondering a piece on leadership feedback and would like to hear your thoughts. Drop me a quick comment if you have time today and we will see what comes of it.
Have a compelling Monday.
Apartment Management, Apartment Leadership, Apartments, Multifamily
Share this:
- « Go to Previous Page
- Page 1
- Interim pages omitted …
- Page 33
- Page 34
- Page 35