multifamily
How Willing Are You To Be Free
Get Your Email Read
Doing some fall cleaning and thought I would pass on an old but good note on email.
Ideal times to get your email read are between 5a and 7a.
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Restless
If you become someone who is uncomfortable unless he/she is creating change, restless if things are standing still, and disappointed if you haven’t failed recently, you’ve figured out how to become comfortable with the behaviors most likely to make you feel safe going forward. – #sethgodin – The Icarus Deception
#gameon
I don’t know about you but I get restless more than I care to admit. I think life should be moving along a lot faster than the borderline meaningless tasks that I partake in. I catch myself – more times than not – thinking about how – in the bigger scheme of things (read: cosmic sort of stuff) – half the to-dos I am asked for are just nonsensical. Add $5 bucks to this line item, take $40 off that line item, add a period after this comment or that comment, use affect instead of effect or reword this because it does not fit my view of the world. Nonsense.
What matters in our business? The perfect budget. Not in your lifetime. The real deal is – people. The real deal is – relationship. The real deal is – collaboration. The real deal is – synergy. The real deal is – character. The real deal is getting cool stuff accomplished. You can’t capture that on a spreadsheet. Never. But, guess it – that is what matters most. Financiers, bankers, hard money, investors, etc.. – makes not the difference. I get it – you are analytical. But spreadsheets don’t get business done – people do. Proformas don’t make it happen – people do. Data entry doesn’t make it happen – building energy does.
The Mark of a Leader
Recognize when the natives are restless. And, get the nonsense (as they view the world) out of their way.
Good business happens by default when your business serves the people who are serving it.
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Multifamily Monday: Collect Moments not Things
Mike Brewer · · 1 Comment
Looking forward to another crazy over the top uber-cool week? Me too. This week we are penning on the idea of collecting moments.
Let’s start with a story to set the context for our post. I was recently remarried to my first and only wife – Stephanie. It’s a long story and this is not a post to garnish congrats and atta boys. It’s an amazing story and one I will cherish. Cherish in the sense of what being in relationship really means. It’s work that is worth it and it is work that is hard. I cherish it for all that it has taught me and all that it will teach me. And, my encouragement to you – embrace the ones that are near and dear in your life. Go make some moments.
Collect Moments not Things
Stephanie and I would rather collect moments any day of the week. Faced with the choice of buying our kids toys, gadgets or the latest and greatest widget or taking them on an amazing adventure in a foreign country – #gameon foreign country. Faced with sitting around playing games inside or building a fort in the woods behind our house – #gameon fort (or, fourt as our kids so aptly name it and wrote is with a sharpie no less). Play some Wii or go to a water park – #gameon water park. Sit around on a Saturday or volunteer some time at a dog shelter – #gameon dog shelter. (Okay, for those of you that know me – animals are not my thing. But, Stephanie, J and K love them and they give back time for them). To us – our kids education comes down to activity that sparks emotion, creativity, need to be resourceful, collaborating and giving back in the way of time and energy. And, creating moments for the such.
Resident Moments not Things
What the heck does this have to do with my Multifamily Monday? Everything! It has everything to do with it.
Stop giving residents things, i.e. money, carpet cleans, accent walls or whole new paint jobs. Ok, give those things if you want to but make a moment out of it. Make a moment of truth. Make a moment of celebration. Make a moment worth sharing.
Here is my short speculation. Get enough crazy good resident moments collected and they will pay back in two ways: 1. if you have a bad moment – the good will offset. 2. When it comes time to renew (another chance to create a moment) – they are locked in and thirsty for some more moments. Your job – feed the thirst by creating the moments.
Your collecting moments not things multifamily maniac,
M
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Using Social Media to Market Apartments Redux
Back in 2009 I penned a post about using social media to market apartments. Back then the groundswell was happening and everyone had an opinion about it. And, over the past three years, I think we have all learned a lot. Some of it good. Some of it bad. Some have taken the lessons and left the conversation. Others have bet the farm. While others dipped their toe in, listened, learned, participated, grew and are now providing real value. And, while we were all quietly churning away in our social media bull pens another more than mentionable groundswell was taking place. Fewer multifamily starts and a generation ripe with numbers that we have not seen since the baby boomers hit the scene.
Fast-forward to the second half of 2012, the coastal markets are booming again while the somewhat insulated Midwest lays in wait. In St. Louis specifically, most sub-markets that have hit bottom and are now bouncing along. Some city central, mid-city and west county properties are sporting occupancy gains and rent growth they have not seen in three years plus.
Get these two things (marketing apartments using social media and the near perfect storm of fundamental metrics) in a room together and you have the makings of a home run. At least in my opinion.
Not Using Social Media to Market Apartments?
Now might be a good time to rethink that position. Don’t take my word for it. Take a look at this recent post over at Business Grow (a great blog by the way – subscribe and read every word). I pulled out a quote that I think speaks to my real point.
If you think about, using social media at the university level is the perfect test case for what all our organizations may be seeing just a few years from now:
- Its primary audience uses the social web as its primary tool for communication.
- It is an essential strategy for connecting with, and nurturing, its “customers.”
- The relatively low-cost effectiveness of social media fits with programs under constant budget pressures.
Assiduity and The Why Behind the What
How many of you knew what that word meant? Me either. But, I fell in love when I looked it up. Assiduity – constant or close attention to what one is doing. As I read the word then the definition and then the word again it made me think – get off your ass-n-do-it.
To the point: your near now, now and future residents are growing up digital. Miss the point and miss some real opportunity.
Your big believer in using social media to market apartments,
M
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