Personal Growth
Virginia Love | Collective Conversations
Release Date: 08.08.2023
In this episode, Mike Brewer sits down with Virginia Love – Industry Principle at Entrata. Virginia is a highly respected expert in the multifamily industry with a long history in multifamily leasing, marketing, and operations. She is a champion of the people in our industry and has a deep understanding of the ways that technology impacts the front-line teams and believes that it is our responsibility to elevate the role our team members play in the success of our industry.
Key Discussion Points:
- Lasting impact of the pandemic: The pandemic shed attention on the importance of the site teams and led to the current focus on them as the drivers of performance and doing what is right for the site teams, recognizing the need to reconsider appropriate wage levels. The pandemic accelerated the pace and adoption of technology and forced companies that were sitting on the sidelines to engage with virtual tours, self-guided tours, and more.
- Culture Matters: Entrata is a technology company that actively engages its customers in the Entrata culture – so much so that they become invested in the Entrata brand.
- Economic Inclusion: For decades, the only impact for residents who paid their rent on time was not incurring late fees and being sent to collections. Entrata offers a program that reports resident payment history to the major consumer credit reporting agencies. Giving renters the ability to build their credit by simply paying their rent is a significant economic empowerment tool.
- The Value of Yes – Advice if you desire to grow your multifamily career: Get involved. Make Yourself Indispensable. Do whatever other people don’t want to. Get active in your Apartment Association, IREM, or NMHC. Take every opportunity to learn and don’t wait for someone to teach you. There are countless ways to build your knowledge so take charge of your education and growth.
In between the non-stop camaraderie and laughter, Mike and Virginia share practical tips and advice based on their extensive knowledge and expertise in the multifamily industry.
Whether you’re a seasoned investor, property manager, vendor/supplier, or someone interested in learning more about the multifamily market, this series offers valuable insights that can help you navigate the challenges and seize the opportunities in this dynamic industry.
About Mike Brewer
Mike Brewer is enthusiastic about people, technology, and the world of multifamily. He serves as President of RADCO Residential and COO of The RADCO Companies. As the Founder of Multifamily Collective, Mike draws on his deep understanding of the multifamily space and is passionate about sharing insights and wisdom through a series of Collective Conversations with others in this industry. This podcast creates a platform for industry professionals to connect, learn, and grow together.
About Virginia Love
Virginia Love, Industry Principal at Entrata is directly involved with marketing, product and sales as a liaison from the multifamily industry to these departments. Before joining Entrata, she held prominent leadership roles for apartment owners and operators such as Trammell Crow and ING Clarion. Immediately prior to coming to Entrata, she was Vice President of Leasing and Marketing for Waterton Residential. With nearly three decades of industry experience, Virginia has served on numerous multifamily committees and boards for industry organizations including the Atlanta Apartment Association, Georgia Apartment Association, National Apartment Association, National Multifamily Housing Council and Zillow Multifamily Advisory Board. Love served as the 2018 Chairperson of the Georgia Apartment Association and the 2011 Chairperson of the Atlanta Apartment Association. Virginia is a National Apartment Association Lyceum graduate. In 2021, she was named a Multifamily Influencer by GlobeSt. Real Estate Forum and was honored by Connect CRE’s Women in Real Estate Awards for 2022. Virginia is also a part of the Apartment All Stars.
Additional Resources:
Some of the world’s largest owners and operators use Entrata’s vast suite of products to manage their entire portfolios using one operating system. Multifamily, Student, Affordable, Military, or Commercial – Entrata has the technology solutions to meet your needs. www.entrata.com
Sponsorship Info:
This episode is sponsored by: Updater
Updater is the app that gets residents move-in ready faster. Did you know that residents who are happy with their move-in experience are 59% more likely to renew their lease? Move-ins matter. Get them right with Updater. Visit go.updater.com/mike, and as a special gift to our listeners, Updater is offering a special gift when you book a demo.
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Disclaimer:
The views and opinions expressed in this podcast are solely those of the individuals involved and do not necessarily reflect the official policy or position of MultifamilyCollective or any other organization mentioned during the episode. The podcast is for informational purposes only and should not be considered professional or legal advice. Always consult a qualified professional or your organizational leadership before making strategic, professional, financial, or investment decisions.
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Graham Duprey | Collective Conversations
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Unleashing Growth in Multifamily Leadership: The Power of Courageous Conversations
Redefining Growth: The Integral Role of Courageous Conversations in Multifamily Leadership
Photo by Michael Dziedzic on Unsplash
Summary
In the world of multifamily real estate, leaders often grapple with complex and pressing issues. In this context, growth isn’t merely about the number of properties owned, the unit count managed, or the revenue generated. It extends beyond material gains to encompass the ability to foster open, honest, and brave conversations in moments of truth. Let’s dive into the relationship between growth and courageous conversations and how this paradigm shift can transform leadership in the multifamily space.
Problem
The multifamily space is fraught with challenging decisions, complex negotiations, and intense competition. Leaders often find themselves at a crossroads where their choices can significantly impact their business’s trajectory. However, traditional leadership models focus heavily on quantitative growth, sidelining the qualitative aspects like fostering open communication, active listening, and constructive feedback. This limited perspective can lead to unaddressed issues, stifled innovation, and a non-inclusive work culture.
Solutions
- Encouraging Courageous Conversations: By promoting a culture of courageous conversations, leaders can unearth hidden issues, stimulate innovative ideas, and drive sustainable growth. These open dialogues foster trust and collaboration, fueling a healthier, more productive work environment.
- Enhancing Decision-Making: Courageous conversations allow leaders to gain deeper insights into challenges and potential opportunities. They encourage diverse perspectives and lead to more informed, well-rounded decisions that align with the company’s overall growth strategy.
- Driving Cultural Change: Open, honest discussions can help leaders understand their team’s needs, aspirations, and concerns. This understanding can facilitate cultural changes prioritizing employee well-being and satisfaction, increasing retention and productivity.
- Stimulating Innovation: Courageous conversations create a safe space for expressing novel ideas and challenging the status quo. This nurtures a culture of innovation, essential for maintaining a competitive edge in the multifamily industry.
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The Power of Pen in Leadership: Debunking the Myth of ‘I Don’t Need to Write This Down
Unlocking Potential and Enhancing Productivity with a Simple Tool: Pen and Paper
Photo by David Travis on Unsplash
Summary
As multifamily leaders, we often pride ourselves on our abilities to retain and manage an array of information. There’s a prevalent belief among many that our minds are infallible repositories capable of storing and recalling every detail exactly when needed. Today, we dispel the biggest lie in personal development: “I don’t need to write this down.” We’ll explore why recording your thoughts, plans, and ideas can significantly enhance your leadership skills and overall productivity, promoting tremendous success in the multifamily industry.
Problem
The pace of the multifamily industry can be intense, with a constant barrage of things, responsibilities, and decisions that need to be made. This can easily lead to information overload, causing important details to slip through the cracks. The belief that one can remember all crucial points without external aid can result in missed opportunities, flawed decision-making, and stagnation in personal and organizational growth. This underestimation of the utility of written records reflects a larger issue – the undervaluation of systematic approaches in leadership development.
Solutions
Addressing this fallacy starts with acknowledging our cognitive limitations and appreciating the value of recording information. Writing things down doesn’t signify weakness or incapacity. Instead, it’s a strategic tool that enhances memory, fosters clearer thinking, and provides a tangible record for future reference. It’s about creating a reliable external memory system to aid your internal one.
Writing down your thoughts, ideas, and plans can enhance creativity and enable more effective problem-solving. It allows for the visualization of concepts, fostering a deeper understanding and enabling connections that may not have been apparent otherwise. This translates into better strategies, innovative solutions, and improved business performance.
Moreover, maintaining written records encourages transparency and accountability in leadership. It is a detailed documentation of commitments, promoting a culture of responsibility within the organization. It can also provide valuable insights when reviewing past decisions, offering learning opportunities for continuous improvement.
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Mastering Professionalism: The Transformative Journey from Amateur to Pro
Harnessing the Power of The Rep to Unleash Professional Greatness
Photo by Miquel Parera on Unsplash
Summary
Unearthing the subtle yet pivotal transition from amateur to professional, we will explore the idea that every seasoned professional was once an amateur with the tenacity and commitment to perform countless reps. Regardless of the field, mastery is born from consistent practice, from diligently working on a craft until it becomes second nature. From sports to business, art to science, this universal principle holds, and this piece seeks to illuminate how one’s dedication to ‘doing the reps’ can pave the path towards becoming a pro.
The Problem
Despite society’s celebration of quants, prodigies, and quick successes, true proficiency often requires a sustained commitment to practice and an enduring spirit to learn from failures. The transition from amateur to professional is neither instantaneous nor occurs by accident. Many, especially young aspirants, often underestimate the dedication and hard work it takes to reach a professional level, leading to early disillusionment and withdrawal.
Solutions
- Embracing Repetition: Reiteration is the pathway to perfection and a powerful tool for a deeper understanding of one’s craft. Every repetition is an opportunity to uncover nuances and make subtle improvements that yield significant progress.
- Learning from Failure: Amateurs on the path to professionalism should view their failures not as setbacks but as valuable lessons. Each stumble provides insights on areas to improve, and a shift in perspective can turn these experiences into stepping stones toward mastery.
- Time Investment: Mastering a skill or craft requires a significant time investment, but the benefits are invaluable. Along with technical proficiency, one also develops a strong mental resilience that proves useful in their career journey. Despite the length of the journey, the rewards make it all worth it.
- Leveraging Mentorship: Seeking guidance from those who have traveled the path before can drastically accelerate the journey from amateur to professional. A mentor’s insights can provide direction and prevent avoidable mistakes, making the journey smoother and more efficient.
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