Photo by Milad Fakurian on Unsplash
Leaders are often seeking strategies to stand out and propel their personal brand. Surprisingly, one such strategy lies within their thoughts and self-talk. The principle that you attract the things you give great thought to is not just philosophical rhetoric but a concept backed by psychological and business research.
This idea, often called the Law of Attraction, posits that positive or negative thoughts bring positive or negative experiences into a person’s life. While this may sound abstract, its implications are practical and efficient, especially in multifamily leadership. The power of thought in shaping one’s personal and professional trajectory is immense, with leaders often underestimating its potential.
A study published in the Journal of Personality and Social Psychology found that self-generated thought can influence attitudes and behavior, affecting leadership outcomes. Leaders focusing on growth, innovation, and positive outcomes tend to attract opportunities aligning with these aspirations. This is particularly crucial in our industry, where staying ahead of market trends and tech advancements is critical.
Personal branding for multifamily leaders is not just about external strategies like networking and marketing. It also encompasses the internal mindset that drives these actions. Leaders who consistently think about and visualize their goals are more likely to identify and seize opportunities others might overlook. This is supported by cognitive psychology research, which emphasizes visualization’s role in achieving goals or objectives.
I believe thought attraction is deeply intertwined with thought leadership—a critical element in the multifamily. Thought leaders are individuals who, through their innovative ideas and perspectives, influence others. They are often seen as go-to experts in the field, attracting followers and opportunities. By cultivating a mindset focused on innovation and thought leadership, multifamily leaders can enhance their personal brand and position themselves as key influencers in the industry.
Moreover, the influence of thought patterns extends to networking and relationship-building, essential components in the multifamily space. Positive thinking is vitally significant in building strong professional relationships. Leaders who approach networking with a positive and open mindset are more likely to form meaningful connections that can advance their personal and professional goals.
In the context of PropTech and innovation, the role of thought attraction is particularly pertinent. As the multifamily industry increasingly integrates technology into its operations, leaders constantly thinking about and exploring new technological solutions are better positioned to adopt and implement these innovations in their businesses.
However, it’s crucial to note that thought attraction is not a standalone strategy. It works best when combined with proactive actions and strategic planning. Leaders in the multifamily industry must complement their positive thinking with concrete steps toward achieving their goals, whether it’s through professional development, strategic networking, or embracing new technologies. Thinking is one key; taking action is another.
About Mike Brewer
My mission is to tease out the human potential in the multifamily space.