Multifamily leadership
Multifamily: Spotlight Effect

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As multifamily professionals, we constantly interact with residents, colleagues, and vendors. In these interactions, we may experience the uncomfortable feeling of being in the spotlight, feeling like all eyes are on us. This is known as the spotlight effect, and it can significantly impact our behavior and interactions with others.
Understanding the Spotlight Effect
The spotlight effect is a common psychological phenomenon where individuals overestimate how others notice and pay attention to their behavior, appearance, and performance in social situations. As multifamily professionals, we may experience the spotlight effect when presenting to colleagues, conducting a property tour, or meeting with a resident. This can cause us to become self-conscious and anxious, ultimately impacting our behavior and interactions with others.
Overcoming the Spotlight Effect
Fortunately, there are several ways you can help overcome the spotlight effect and feel more comfortable in professional situations. Here are some tips:
- Prepare and Practice: Before presenting or conducting a property tour, take the time to prepare your talking points and practice your delivery. This can help you feel more confident and self-assured and ultimately reduce anxiety.
- Focus on the Audience: Another way to overcome the spotlight effect is to shift your focus away from yourself and onto the audience. Focusing on your colleagues’ or residents’ needs and interests can reduce feelings of self-consciousness and make your interactions more effective.
- Seek Support and Feedback: Finally, seeking support and feedback from colleagues and mentors is important. This might include asking a colleague to review your presentation or conducting a mock property tour with a mentor. By seeking feedback and support, you can gain valuable insights into your performance and develop strategies for improvement.
Expanding Talent Pipelines: Skills Trump Credentials

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In today’s rapidly evolving job market, it’s becoming increasingly difficult for multifamily organizations to find the right talent to fill critical roles. But what if there was a way to expand the talent pipeline by assessing candidates solely on the skills needed to perform in the role rather than their credentials and prior experience? It’s time for multifamily organizations to shift their mindset and embrace a new way of hiring that focuses on skills.
Credentials have long been the standard by which candidates are evaluated, but they can be a misleading indicator of their potential to perform well in a given role. Just because someone has a degree or extensive work experience doesn’t necessarily mean they have the skills to excel in a particular job. Candidates without traditional credentials may possess the skills and knowledge needed to succeed but may be overlooked in the hiring process due to the emphasis placed on degrees and experience.
This is where skills-based hiring comes in. By focusing on the skills needed for a specific role, organizations can expand their talent pipelines to include a wider range of candidates who may not have the traditional credentials but possess the necessary skills.
But how can organizations assess skills effectively? One way is through skills-based assessments that evaluate a candidate’s ability to perform specific tasks related to the job. This can include anything from writing prompts to simulations that mirror real-world scenarios. These assessments accurately represent a candidate’s skills and potential to perform well in the role.
Another approach is implementing training programs that teach the skills needed for the jobs of the future (now). This allows organizations to hire candidates who may not have all the necessary skills upfront but have the potential to learn and grow in the role. This approach expands the talent pipeline and promotes employee development and retention.
Organizations can no longer rely solely on credentials and prior experience to evaluate candidates. By shifting to a skills-based hiring approach, organizations can expand their talent pipelines, promote diversity and inclusion, and improve the accuracy of candidate assessments. It’s time to embrace a new way of hiring and start prioritizing skills over credentials.
Lessons from a Bird on the Wing for Business Success

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As businesses strive to adapt to a rapidly changing environment and remain competitive, some lessons can be learned from the world of nature. One such lesson comes from observing birds on the wing. Here are three key takeaways for businesses:
- Embrace Adaptability and Agility
Birds are incredibly adaptable creatures. They can change their flight patterns in response to changes in wind currents, weather conditions, and other factors that may impact their flight. Similarly, businesses must be able to adapt and pivot quickly in response to changes in the market, customer preferences, and other external factors that may impact their success.
To remain agile and adaptable, businesses should create a culture of innovation and experimentation. This may involve encouraging employees to take risks, test new ideas, and develop processes and systems that enable quick decision-making and action.
- Foster Collaboration and Communication
When flying in a flock, birds constantly communicate with each other. They share information about wind currents and other factors impacting their flight and adjust their patterns accordingly. This collaboration helps them to fly more efficiently and reach their destination faster.
In business, collaboration, and communication are also critical for success. Teams that work well together and communicate effectively are more likely to achieve their goals and deliver high-quality results. To foster collaboration and communication, businesses can invest in team-building activities and tools that facilitate communication, such as project management software, messaging apps, and video conferencing tools.
- Prioritize Resilience and Endurance
Birds are renowned for their endurance and resilience. Some species, such as the Arctic Tern, migrate thousands of miles yearly. This requires a high degree of physical and mental toughness and the ability to adapt to changing conditions.
Similarly, businesses must prioritize resilience and endurance to thrive in today’s fast-paced, competitive environment. This may involve developing a strong corporate culture that values perseverance, grit, and strength and investing in employee training and development programs that build these skills.
In addition, businesses should focus on developing a growth mindset that sees challenges as opportunities for learning. By prioritizing resilience and endurance, companies can weather the storms of uncertainty and emerge stronger on the other side.
The Value of Gratitude Journaling: A Practice for a Happier Life

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Getting caught up in negative thoughts and feelings in an attention economy is easy. We can find ourselves dwelling on what we don’t have or what’s not going right in our lives, leading to dissatisfaction and unhappiness. However, research shows that cultivating gratitude can significantly impact our well-being. Let’s explore the value of gratitude journaling as a powerful tool for promoting a happier, more fulfilling life.
What is Gratitude Journaling?
Gratitude journaling is a practice that involves writing down the things we are thankful for regularly. This can be done in a physical journal, an online document, or a mobile app. The key is to take the time to reflect on the positive aspects of our lives, whether big or small and to write them down in a tangible way.
How Does Gratitude Journaling Benefit Us?
Gratitude journaling has been shown to have various positive effects on our well-being. For one, it can help increase our overall happiness and life satisfaction. By focusing on the good things in our lives, we can cultivate a sense of contentment and appreciation for what we have rather than constantly striving for more.
Additionally, gratitude journaling can improve our mental health by reducing feelings of anxiety and depression. Research has shown that gratitude practices can help shift our focus away from negative thoughts and emotions and promote a more optimistic outlook.
How to Start Gratitude Journaling
Starting a gratitude journaling practice is simple and can be done in just a few easy steps. First, set aside a specific time each day to reflect on what you are thankful for. This could be in the morning, before bed, or during a quiet moment in the middle of the day.
Next, choose a format for your journaling, whether a physical notebook or a digital platform. Take a few moments to think about your gratitude and write it down meaningfully. It could be a simple list, a few sentences, or even a longer reflection.
Finally, commit to making gratitude journaling a regular part of your routine. Over time, you may find that the practice becomes easier and more natural and that you start to notice more and more things to be grateful for in your life.
In Sum
Gratitude journaling is a simple yet powerful practice that can profoundly impact our well-being. By reflecting on the positive aspects of our lives and expressing gratitude for them, we can cultivate a greater sense of happiness, contentment, and fulfillment. So why not give it a try and start your gratitude journaling practice today?
The Power of Renewal in Stoicism

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The Stoics, a school of philosophy founded by Zeno of Citium in Athens, taught the importance of living by nature and reason. One of the core concepts of Stoicism is renewal – the idea that one must constantly strive to improve oneself and live in the present moment.
The Stoics believed that embracing this principle could lead to a life of peace, happiness, and inner strength.
Renewal is a powerful tool for personal growth and self-discovery. It requires a certain level of introspection and self-awareness and a willingness to let go of old habits and beliefs that no longer serve us.
We can cultivate new perspectives, learn from our experiences, and make positive life changes by renewing ourselves.
One of the key ways that the Stoics practiced renewal was through their concept of the “inner citadel.” This was a mental fortress that one could retreat to in times of stress or uncertainty, a place where one could reflect on their values and priorities.
By reinforcing this inner citadel, the Stoics believed one could remain centered and calm no matter what was happening.
In our modern world, renewal is more important than ever. Living life at warp speed and constant change, getting lost in the chaos, and forgetting what truly matters can be easy. However, by embracing the principles of Stoicism and focusing on renewal, we can find inner peace and strength and lead a fulfilling and meaningful life.
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