Apartment Marketing
Reinvent the business card
I got my new business cards this week that included my twitter and blog identities. After feeling like I accomplished something cool, I started thinking there is so much more I could add. In terms of design I think my business card has to tie to my on line identity. So, next time around I will include my Linkedin and Facebook identities and possibly my avatar.
My primary point here is that the business card is/has changed – do you agree?
Apartment Business Cards, Multifamily Business Cards, Multifamily Marketing
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62 Homes – A case study
Yesterday we did due diligence on an apartment community that we will begin to manage on 2.1.9. I hesitate to add too many of the specifics at this point as I have not discussed the use of social mediums with ownership. However, I do hope they allow me the opportunity to create a real time case study via this blog and the Twitter community. If all goes well this study will play favor to a number of advantages. Here are two of my thoughts for starters;
Increased Visibility
The use of social mediums and the creation of a real live and in the moment case study will bring attention to this otherwise lackluster (I use that term with all due respect) deal. The property is a classic destination deal located at the end of apartment row in an out of the way Saint Louis suburb. The city restricts the use of banners, bandits or any other free standing signage. Additionally, there is no monument sign of any sort. I think the use of social media will certainly augment our efforts to market the community and ideally it will mitigate our spend.
Community Builder
As we all know the real beauty of social mediums is the ability to communicate openly with our consumers. And, I think involving the current resident base in our turn around effort will bode huge in building the community. My thought here is to capture material in off-line spaces to build inventory for the various on-line spaces. Any and all offline events will be Flip’d and pic’d so as to provide material for a Facebook fan page and a community blog. Resident testimonials will be the keystone in building what will come to be vibrant place of social interaction. Over time the thought would be to harvest a community brand that residents, employees and prospects rave about. Ultimately the community will become self sustaining. Quixotic? Maybe. But, never underestimate the power of an energized crowd.
I look forward to providing some benchmarks in the very near future that we can measure our successes against. And, by all means, feel free to chime in with comments, suggests and constructive criticism.
Your looking forward to putting a dent in the multifamily universe collaborator,
M
Apartment Management, Multifamily Management, Apartment Marketing, Apartment Social Mediums
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eSignature
Mike Brewer · · 1 Comment
I am starting the process of looking for an eSignature mechanism to employ at one of our student properties. The driving reason is the absolute mayhem that happens when forty to sixty sets of parents and roommates show up to move in on the same day.
I think the process would be so much smoother if we did the bulk of it over email and online. In my mind the move in experience would be amplified by the fact that they didn’t have to deal with the paperwork. They could simply stop by the office to pick up the key. That’s it, done.
eSignature, Property Management, Apartment Management
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Leadership
Leadership is all about love: Passion, Enthusiasms, Appetite for Life,
Engagement, Commitment, Great Causes & Determination to Make a Damn
Difference, Shared Adventures, Bizarre Failures, Growth, Insatiable
Appetite for Change. –Tom Peters
I am re-introducing myself to Tom Peter’s via Thriving on Chaos, The Pursuit of WOW and In Search of Excellence. TP was on to this social media movement back in the eighties. Not that he was predicting the FB’s and MySpaces of the world but rather the principles that govern each of those mediums.
I often get the question – How many of the companies that TP wrote about are still around? Respectfully – I think that question misses the point of TP’s writings. Maybe that number is 25%, maybe 50%, maybe more or maybe less – the point is in the principles. The principles are enduring and companies that execute the principles well are enduring.
Tom is not for everyone as his style of writing is radical and sometimes over the top. I would, however, encourage everyone to pick up a piece of work by Tom – every one of them are applicable.
Have an amazing day and for those in the Midwest – try to stay warm.
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So what is RentWiki?
That is the question Eric Wu posts on his blog. In Eric’s words RentWiki is “…peer recommendations on where to live.” See the entire post here.
I am excited to see this platform in action as I think Eric and his team really took the time to do this right. The look, feel and usability of the site is clean and simple.
I really believe this concept will ring true with consumers and with enough buzz RentWiki could become huge in the way of rental search. Just last week I was eating lunch with an industry vendor and brought up the subject of peer recommendations and how I thought RentWiki was a site to pay attention to. The response was fair and respectful with a kind of wait and see flair to it. I didn’t really push the subject at the time and in the same respect I think industry players will need to pay attention. I am not advocating that RentWiki will take over the world but I am suggesting there is room for them at what is quickly becoming and overcrowed table.
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