Apartment Marketing
After 55™ Housing and Resource Guide to be Featured on Life and Leisure Television on Bravo
After 55™ Housing and Resource Guide recently took
advantage of a great opportunity with Life and Leisure TV on Bravo. Be sure to
check out our segment on Monday, January 19, where viewers will learn more
about the publication and SeniorOutlook.com, the Web site it powers. The
segment will be featured during the show’s Retirement Life series. For
more information about the segment and when it airs, Life and Leisure TV and After 55 Housing Resource Guide, please
read the information below. Hope you can tune in!
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Steep Decline in Renter Quality
According to this press release, On-site.com suggests that applicant quality is diminishing year over year. They go on to mention that preliminary numbers from 2009 support a deeper decline. In a quote Jake Harrington, On-Site’s director of business development, suggests “Resident quality trends are our in-house ‘economic indicator’ and it certainly paints the picture of a distressed pool of renters.” He further added that January’s numbers are on track for an even sharper increase in screenings with negative rental information – with 48 percent more screenings with landlord delinquencies compared to a year ago.
I recognize this might draw negative discord but do we think about creating a threshold of acceptance when it comes to an applicant owing a previous landlord? What do you think?
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Equity picks Portland, Oregon portfolio to go green
If I were a smarty pants, I would say something along the lines of; going green is so 2008 or 07′ or 06’…where have you been Equity?
Nevertheless, I am proud to see EQR embrace the green movement. They certainly have a large enough footprint to make a real impact. I am also very proud of the fact that Portland, Oregon was selected as the place to begin implementation. As many of you know I was the Regional Manager for the Portland market for a number of years so this is especially cool for me to watch. Incidentally, I caught the story on the Portland Rocks Newsletter blog we put together back in 2006.
Call to action:
I thought we could demonstrate the power of community and help them out with a few ideas. If you have a free minute today drop a comment below and I will pass them along to the fine folks in Portland. I know they would appreciate the feedback.
Have a compelling day.
Equity Residential, Going Green, Green Apartment Communities
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Yelp user faces lawsuit over negative review
Update: lawsuit settled
This is one to follow my friends with so many far reaching consequences. I will do my best to post the progress of the mediation and any subsequent actions that come out of it.
Yelp user faces lawsuit over negative review
source: cnet news
Yelp, apartment marketing, rating sites
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Resident Jingle/Poem Contest
The following video/blog posts were a very last minute idea I had right before the holidays for one of our student properties. The timing was a bit off given they were preparing for finals and their annual holiday trip back home. We only received two entries and they both arrived on the final day of the contest. I have to admit my expectations were not flying high but when I watched the entries for the first time, I got stoked about the future use of video in our operation.
The quality is marginal and in the same respect in adds a great deal of authenticity. I cried with laughter as I watched this one;
And, this one brought a smile to my face;
Given that we operate under the mantra of fail faster than anyone else, we felt fine getting them uploaded and posted. Now we have a position to move from and are collaborating the next promotion with a couple of our fanatical residents.
Here is a link to the community blog we have up and running Brookside Apartments.
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