Apartment Marketing
Tryvertising – Give an apartment away for six months
I ran across the following over at Marketing Daily
Ford is doing a similar program for the Fiesta, which is again more social. Ford is giving the car to 100 enthusiasts–people have to submit why they should be chosen–for six months, and they have to share their experience with everyone [via video blogs] so the outreach and following becomes much larger. And that’s what we are really talking about. Yes, there is a big investment in one-to-one–but the fact is, in these environments when I’m answering one person’s question, it’s available to millions for viewing. It’s very powerful.
What if we gave an apartment away for six months in exchange for their documented experience? In addition to the apartment you could give away a HD FLIP video camera, a YouTube account and a guest posting access on your community blog.
I think I am going to give this one a shot. I will let you know how it goes.
M
Related Story: Tidbits from The Marketing Nerd
mike brewer, youtube, apartment community blog, tryvertising
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Realfacts Q4 data
Mike Brewer · · 1 Comment
NATIONWIDE DECLINE IN RENTS
Posted Monday, February 2, 2009 by Realfacts
The release of the Realfacts 4Q08 data provides the first comprehensive
assessment of the rental market in 2008.
Renters looking for an apartment at the beginning of 2009 will have more
choice and be able to get a better value for their rent money. A study of
nationwide rents just released by Realfacts, the Novato data specialists
who are marking their 20th anniversary, shows that rents declined in
nearly every MSA in the country between September and December of 2008.
The year end survey found the highest rate of decline in Miami-Ft
Lauderdale FL (2.4% in the 4th quarter), Riverside-San Bernardino CA
(2.4%), San Jose CA (2.0%), Oxnard‐Thousand Oaks‐Ventura CA
(1.8%). Rents also went down by 1.6% in Orlando, Phoenix, and Los Angeles.
Nationally, the average rent for an apartment once again dropped below
$1,000 declining from $1002 in September to $993 in December.
The decline in rents was matched by a decline in occupancy. The occupancy
rate for apartments in the United States dropped to 92.2% in December,
down from 92.9% in September. That decline in
occupancy meant that 10,000 apartment units were vacant as the year
closed. The Realfacts survey covers an inventory of nearly 3.2 million
units of rental housing in 60 MSAs. In 2008, only 9,248 units
were added to the supply. This compares to an average for the previous ten
years of about 65,000 units per year of new construction.
The decline in rents and occupancy is certainly good news for renters. For
people who have invested in income property, the news is less welcome. In
essence, while income from rental property remained flat in 2008,
inflation drove costs up by 3.85%. This gap is reflected in a smaller
number of sales transactions during 2008. The Realfacts database shows
just 386 sales of apartment complexes larger than 100 units, which is
about one third of the previous three year’s volume.
This data for 2008 indicates that the year’s widespread economic problems
have finally affected the rental market by the end of the year. The choice
to invest in income property for the last several decades has been based
on the assumption that rents would continue to growth. In 2009, investors
are likely to evaluate rental properties based on current income alone.
via an email I received today.
Mike Brewer, Realfacts, Q408 apartment data
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What I am thinking about….
“Apple built a design driven culture that knows how to connect with its customers in a deeply emotional way. Apple products are portals to an amazing menu of of continuing experiences that matter to a lot of us.” – Robert Brunner and Stewart Emery
My three year old daughter, Kate, said to me, “Daddy – guess what!” I said, “what?” She said, “I love you.” I asked, “Kate, what is love.” She said, “it’s when your heart is happy.” It made my heart happy to hear that my three year old grasped the fact of love. Hat’s off to @sbrewer10 for that.
I say all that to ask this, “what makes your resident’s heart happy?” If their apartment is the portal to amazing experiences then what are those experiences that bring peace and happiness to their heart? It’s deep and it’s key.
Mike Brewer, Multifamily, Apartment
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Renter’s want current infomation
Mike Brewer · · 1 Comment
I ventured over to Forrent’s website tonight to find out if they had an alert function built into their site. I am thinking something along the lines of Craigslist’s RSS feed that alerts apartment seekers when new listings are posted. Forrent seems like the perfect platform for such a feature. More on that in a later post. What struck me tonight as I moved toward the bottom of the page was the fact that the Talking Funiture copy was still posted. Might be time to take that down and replace it with the winner’s information. Just a thought. No ill intent meant.
Apartments For Rent – Nationwide Apartment Rental Search – ForRent.com
Enter ForRent.com’s “If Only Your Apartment Furniture Could Talk…” Video Contest for your chance to win $10,000. Visit www.WinApartmentFurniture.com
and submit your video by June 15, 2008. Vote on your favorite videos
and share them with friends to help select the Top Ten Finalists and
the Grand Prize Winner!
Mike Brewer, Forrent.com, Forrent, Apartment Marketing
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Geolocation opportunities for the multifamily space
Where are Twitter and Facebook’s Geolocation Features?
Here’s how a solution like that would operate: imagine you’re a local pub – with an AdWords like platform for geo-based ads, you could buy ads – on your own via the Web – that run from 6-10pm, promoting a drink special, that broadcasts only to people within a 5 mile radius of your location. That’s powerful, and for companies on the scale of the top social networks, a huge potential revenue driver, even in a bad economy.
I could not help but to think there is a multifamily application here. To think we could position our communities such that we could target anyone shopping properties within a five mile radius of ours, is simply awesome. Creepy – but awesome. I wonder what the 30 lines of the world are thinking about this platform.
Your multifamily fellow manic,
M
[Update]: Techcrunch put out the follow on 11.28.9: Watch Out Foursquare, Facebook is Poised To Dominate Geo We have taken a wait and see approach to the Foursquare model as it relates to renting apartments. It seems to me that over time people will settle on one to three major apps where they will spend the lions share of their time. Renting apartments as it relates to Foursquare, Loopt Gowalla, Simple Geo, GeoAPI and others will be a function that aggregates to Facebook or other major players. My question is will the numbers be big enough to warrant creating a full out apartment marketing idea using the Foursquare like applications? It will be interesting to see.
Mike Brewer, Apartment Marketing, Multifamily Marketing, Multifamily Geolocation
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