Apartment Marketing
Quotable Friday: The Reason You Must Trust Yourself
“A man should learn to detect and watch that gleam of light which flashes across his mind from within, more than the lustre of the firmament of bards and sages. Yet he dismisses without notice his thought, because it is his. In every work of genius we recognize our own rejected thoughts: they come back to us with a certain alienated majesty. Great works of art have no more affecting lesson for us than this. They teach us to abide by our spontaneous impression with good-humored inflexibility then most when the whole cry of voices is on the other side. Else, tomorrow a stranger will say with masterly good sense precisely what we have thought and felt all the time, and we shall be forced to take with shame our own opinion from another.” – Ralph Waldo Emerson
@sbrewer10 – thank you for the reminder.
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Rentwiki – The Classy Approach to Sales
Mike Brewer · · 1 Comment
I really enjoy the Rentwiki approach to sales. Below is an email they sent out on the eve of AIM – just classy if you ask me. Looking forward to meeting up with them.
Because a party should be a party w/o shop talk I’ve included a few bullet points below for your review. You can expect me to not talk about work unless you truly want to.
RentWiki is a brand new Internet Listing Service that provides peer advice on where to live, social networking, and the latest and greatest in apartment advertising on the web.
- WE upload all of your content for free; YouTube videos, any virtual tour, and unlimited photos and floor-plans
- Facebook and Twitter integrated; bringing more content, connections, and social networks to your prospects allowing them to answer questions and give neighborhood advice so you don’t have to.
- Free Widgets including Walk Score and contributed content sharing for your own corporate or property website
And you only pay $10 for every LEGIT renter lead. That’s right… the least expensive cost per lead in the industry (you’ll pay $40+ per lead elsewhere)!!
- We review EVERY lead, eliminate the trash and duplicates, and only charge for the true legit renter lead
- Why do we do this? So you don’t have to!! Our goal is to deliver quality not to inundate you with a ton of leads to filter through in order to find the legit ones.
- Set your monthly lead limit, change it at any time you wish, and come and go as you please… WE HAVE NO CONTRACTS!
Anyway… looking forward to hanging out with you at The Lucky Strike on Thursday night from 7-10PM!!!!
Feel free to call w/ any questions!!! Seriously… I love to talk about work but I know you wont at a party!!!!
—
Steve Wiley
WikiDirectorDudeman, National Sales
www.RentWiki.com/blog
http://twitter.com/WikiWiley
c: 404-771-7302
f: 770-458-2522
support: 877-458-2520 support@rentwiki.com
wiley@rentwiki.com
Rentwiki, AIM, Multifamily Marketing
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Apartment Community Blogs – Are they the Real Deal?
The Daily Sauce is the real deal; this content is never paid for.
I receive this blog via email on a daily basis and am very impressed by the fact that each and every post leads with the above disclaimer. The Daily Sauce posts three snack sized sound bites on local businesses or happenings in and around the Saint Louis area and the fact that they are not paid for the content gives me an innate trust for what they have to say.
I see the trend emerging where more and more multifamily players will embrace a blogging strategy for the reason of increasing traffic to their respective web sites. It’s well worth the effort for a number of reasons we have discussed here in the past but one thing I would caution you against is paying third parties to pen your posts and or accepting payments from vendors in exchange for glowing reviews. I think in either case the content is marred.
I am certain there are others schools of thought out there on the subject so please feel free to drop us a comment.
We will undoubtedly post more on the subject of community blogging in the future.
Until then – have a stellar weekend.
M
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Using social media to market apartments. The start of a great divide?
I came across this great post; Does Social Media Help or Hurt? » Customers Rock! this morning. In it, Becky Carroll points to another great post over at Marketing Profs Daily Fix: The Customer Chasm. Are you Creating a Social Media Divide? by Jason Baer.
Both are rather short reads and raise a very interesting observation that I think is worthy of discussion in the multifamily space. A number of you have a passion for this subject as you have touched on it via blog posts and tweets so I look forward to your continued thoughts. I think the catalyst for the hotbed of comments came when Jason penned the following;
Are we inadvertently creating a Customer Chasm, where those who are
socially media active are receiving preferential treatment compared to
those who are not? And not just in customer service, but in customer
acquisition too?
There are some compelling thoughts and ideas laced into Jason’s examples and those couched in the comment section below his post, all of which could apply to our space.
Thanks in advance for taking the time and have a compelling week.
M
7.10.9 Update
Related story:
Does Social Networking Breed Social Division?
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Zappos’ CEO, Social Media Expert to Speak at NAA Education Conference
Arlington, VA–April 9, 2009–Several of social media’s greatest minds will discuss how this popular marketing approach applies to customer service and retention during a session at the National Apartment Association’s 2009 Education Conference & Exposition on June 27 in Las Vegas.
Tony Hsieh, the CEO of online shoes retailer Zappos, is one of the featured panelists. Hsieh is recognized as having the largest following on Twitter worldwide, with more than 350,000 followers. Hsieh has grown Zappos from $1.6 million in 2000 to $840 million in 2007, a measly 525,000 percent increase.
This is one of more than 50 education sessions to be presented at the 2009 NAA Education Conference & Exposition. Visit www.naahq.org/educonf for registration information and a complete schedule, which includes keynote speakers Forbes Chairman and CEO Steve Forbes, comedian Dana Carvey and Politico Founder Jim VandeHei.
Dominating the current talk about marketing is effective use of social media—how Twitter is taking over e-mail, how Facebook has more users than most countries have citizens and how engineered virality can replace a marketing budget. With all the chatter, one might think that social media should be a substitute for advertising–a reason to eliminate a company’s marketing staff, and even cure the common cold. This panel will share effective social media strategies that companies can use and discuss common misperceptions about social media.
Rentwiki.com co-founder Eric Wu will moderate the panel, which also includes Jeremiah Owyang, Senior Analyst at Forrester Research; and Pete Flint, Founder of real-estate industry Web site Trulia.com.
Visit www.naahq.org/educonf for registration information and a schedule of the more than 50 education sessions to be presented at the 2009 NAA Education Conference & Exposition. Or call NAA at 703/518-6141.
Paul Bergeron
National Apartment Association
Director of Communications-UNITS Magazine
4300 Wilson Blvd Ste 400 Arlington VA 22203
phone: 703/797-0606 fax: 703/248-9440
America’s Leading Advocate for Quality Rental Housing
Zappos, NAA, Apartment Marketing, Using Social Media to Market Apartments
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