Apartment Marketing
Email translation software
We need a program that will allow us to communicate via email over all
language barriers. Does Outlook have that ability?
Stay Fluid…
Share this:
Social media: creation of the niche
Social media is doing nothing more than comingling perfect target
audiences. They are taking most of the guess work out of finding those you want to market to (Myspace, Facebook). How we harness that is the next question. Go where they are and quit trying to get them to come to you. (For Rent and Apartment Guide).
Stay Fluid…
Share this:
Apartment Management two years from now
There are only two years left in this decade. Two years until 10′. Sounds weird to say 10 when referring to a year, it just doesn’t have the flow of 69′, 79′, 89′ or 99′ and certainly not 8′.
It got me thinking about what will happen over the next 2 years in the apartment business. I mean with so many solutions coming for so many of the pressing problems of the past 7 years what will be next? There is so much that can and will happen to the property management business in the coming decade but today I am interested in your thoughts for the next 2 years.
What do you see in the way of team building?
What do you see in the way of leadership development?
What do you see in the way of the internet and resident portals?
What do you see in the way of apartment marketing and advertising?
What do you see in the way of exterior amenities?
What do you see in the way of questions and that will need answers and solutions?
What do you see in the way of interior amenities?
What do you see in the way of technology?
What do you see in the way of public vs. private companies?
What do you see in the way of the apartment seeker?
What do you see in the way of customer service for the apartment dweller?
Technorati Tags: Apartment Marketing, Property Management, mike brewer
Powered by ScribeFire.
Share this:
Differentiate by being different
Looking back over my life in the context of Christmas gift giving I have come to notice that the act in and of itself is becoming less and less personal. In my youth, I received actual physical gifts, in my mid to late twenties gifts came in the way of a gift card and this year I had a code sent by email for gifts on Amazon to be delivered at a later date.
I can’t help but to think that as we adopt technology more and more into the mainstream of the apartment marketing business, it will become not unlike this years’ Amazon gift. Impersonal and lacking in emotion.
Now some of you would argue that the coveted 18 to 34 year old market desires to be communicated with via email, IM and or the tools provided by Facebook, MySpace and the like. I would agree with you and in the same breath say that in that case a card in the mail carries more weight than it used to given the advent of all this technology.
People will always cave to the personal touch. Think about it your own personal relationships. Did you enjoy the last time your spouse sent you a text in the middle of the day more so than the foot massage he or she gave you after a long day at the office? Did you enjoy the 334th email forward your Mom or Dad sent you this year more so than the hug they gave you at Christmas?
That being said, I think one way to be different in today’s market is to be more like we were 10 years ago. That is certainly not to suggest that all the above mentioned tools don’t have a place in the apartment business. They do. And they will morph into a more and more successful way to communicate going forward. It is to suggest that the hand-written thank you note will always have affect and relevance.
I have put together an agenda for a team meeting tomorrow and it includes one item.
- Thank you cards
Technorati Tags: apartment thank you cards, apartment marketing, mike brewer
Powered by ScribeFire.
Share this:
Presentation is everything
Share this:
- « Go to Previous Page
- Page 1
- Interim pages omitted …
- Page 160
- Page 161
- Page 162
- Page 163
- Page 164
- Interim pages omitted …
- Page 174
- Go to Next Page »