Apartment Marketing
Should we add a social media search to our background checks?
The caption under this photo read “Watching You Watching Me”
Remember the post I did a couple of days ago about reputation? [click here if you missed it]
I think, as many potential employers are doing, we should design a system that would scan the social media sights for potential “red flag” behaviors of potential apartment residents.
We could design an algorithm based a variety of appropriately weighted derivatives targeted at identifying and assigning a R(Q) reputation quotient to each prospect. That could then be introduce to our various credit and criminal background models.
The algorithm would search for an number of otherwise apartment unfriendly behaviors. It would seek out blog posts, facebook smack talk, and Myspace friendly talk amongst other things.
Technorati Tags: resident background checks, apartment marketing, property management, mike brewer
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Portable apartment mini-model
Today someone told me of an outrageous idea that someone executed. I liked it so much I had to blog about. If this was your idea, please tell us more about it in the comment section below.
The apartment community created a portable mini-model that they displayed in a local mall. Talk about an attention getter. That to me is the kind of marketing that gets talked about. It creates buzzzzzzzz
I would love to hear more about if someone has the full scoop.
Technorati Tags: apartment marketing, property management, mike brewer
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When the close rate is high, traffic is up
This is an interesting insight via GrokDotCom:
Roy Williams, the Wizard of Ads, shares a brilliant insight from one of his fastest growing retail clients today in his Monday Morning Memo:
I asked, “How is traffic trending? Are we ahead of last year?”
“Roy, I don’t measure traffic.”
“You’re kidding.”
“Last week one of my salespeople made 63 sales
presentations and closed only 24 of them. That tells me 39 people
bought somewhere else. And right now they’re telling all their friends
why they bought where they did. They’re showing off their purchases and
explaining why they didn’t buy from us.”“Good point.”
“That salesperson is no longer with us.”
“You’re really serious about this.”
“Today’s close rate is the most reliable indicator of tomorrow’s traffic. When close rate is high, traffic increases. When close rate begins to slide, traffic soon begins to slide as well.”
Technorati Tags: Apartment Traffic generation, apartment marketing, property management, mike brewer
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Trust and Reputation in the property management business
You can’t have one without the other just as we earn trust we must earn our reputation. We got a great testimonial from a current resident today which added value to our organization and we still have a long way to go.
Why?
Because the testimonial spoke to the location of the apartment community vs. the amazing customer service. Don’t get me wrong, I enjoyed the good words and at the same time I want people to shout from the rooftops because we treated them with amazing service. In essence we handled their need whatever that need may have been.
Technorati Tags: apartment marketing, property manaagement, mikebrewer
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How is your “on-hold” marketing?
Have you ever been put on hold while on the phone with Southwest Airlines? Try it, call them today and ask them to put you on hold. You may want to change your message after you do.
Technorati Tags: apartment marketing, property management, mike brewer
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