Apartment Marketing
Make your Apartment Property Insanely Great in 2008
I wanted to start the year of with a quote and this is the one I chose…
“You
must live in the present, launch yourself on every wave, find your
eternity in each moment. Fools stand on their island opportunities and
look toward another land. There is no other land, there is no other
life but this.”
– Henry David Thoreau
Technorati Tags: Insanely Great in 2008, apartment marketing, property management, apartment management, mike brewer
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Prometheus Real Estate Group takes the leap to Non-Smoking apartments
Bay Area Owner/Developer Takes No-Smoking Stand to Eliminate Fire, Health Dangers
Published: December 24, 2007
By Teresa O’Dea Hein, Managing Editor
San Mateo, Calif. — Prometheus Real Estate Group, which has over 18,000 housing units planned or underway in California and the Pacific Northwest, has implemented a no-smoking policy for all its new multifamily communities. The company is said to be among the first leading apartment owners to implement the policy in the San Francisco Bay Area. [see
full story here]
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Beyond Credit and Background Checks: Real time reputation determination
Dave Chiu and Didier Hilhorst devised a tool called RentAThing that allows you to take your reputation with you wherever you go. [Check it out here].
I could see this working both ways in the apartment leasing world. It takes the renters resume to a whole new level. Not only that it would take an apartment management company (brand) to a whole new level. Be that good or bad.
Taking their broom example and applying it to the apartment space, a manager or a prospective resident could consult RentAThing in order to determine one’s nature of paying rent on time and or being a nuisance to the community. Likewise, the consumer could consult RentAThing to determine the nature of a property management company to get service requests done in a timely manner and or otherwise respond to the various needs of a resident.
Exciting stuff to say the least.
Technorati Tags: rentathing, mike brewer, apartment marketing, property management, apartment management
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In the apartment business the front line is the face of the business
As we enter into a transparent world, a world that includes the likes of blogs and websites like apartmentratings.com, it will become critical that the front line embraces and edifies the values of your business. The front line is the face of the company not the David Neithercuts or Scott Sellers of the world but John and Jane service persons’ of the world. We have to make certain we all understand the gravity of this perspective. Your companies reputation depends on it. If you don’t believe me read the case study in the December 07′ issue of the Harvard Business Review.
Technorati Tags: Apartment managent, Property Management, mike brewer
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Scary Thought
Lisa Trosein over at apartmentmarketingblog.com shares this alarming post. Take note.
Technorati Tags: apartment keys, apartment management, property management
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