multifamily
ApartmentHacker Podcast Weekly Recap 16-20
ApartmentHacker Episodes 16-20. I discuss everything from
Episode 16 – The power of the Handwritten Note
Episode 17 – The importance of creating a Pipeline
Episode 18 – Hire Right
Episode 19 – Management by Aspiration
Episode 20 – The Perfect Email Signature
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Episode 8 | ApartmentHacker | Cut Off Both Ends of the Ham
In this episode of ApartmentHacker, I discuss cutting off both ends of the ham.
Or, better said – just because you’ve always done it one way doesn’t mean you can’t do it another way!
Get relentless about questioning the status quo!
Your, always challenging the status quo ApartmentHacker,
M
P.S. Check out the ApartmentHacker Facebook Page for my latest in my ongoing video series.
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Episode 3 |ApartmentHacker | Disrupters are Disrupting
In episode 3 of ApartmentHacker I talk about disrupters like: Uber and Airbnb disrupting our definition of the customer experience.
It’s fascinating stuff and if you’re not paying attention; your property can/will suffer.
Your constantly looking at the world and how it impacts our space Apartment Hacker,
M
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Facebook Go-Live: Good and Bad for Multifamily
Facebook Go-Live is the next belle of the ball in multifamily. In essence, the functionality gives you the ability to live stream your experiences in the moment. While the idea of live streaming on mobile is not new , it is new for the masses on Facebook. And I can see so many uses and misuses as it relates to multifamily. Some awesome and some no so awesome.
Leasing/Sales – I can see live streaming community tours answering questions, personalizing and customizing along the way.
Residents – I can see John and Stacy broadcasting their watch party or pool party attendance.
Vendor Management – I can see live streaming various issues, problems or successes. Catch the landscaper going the extra mile; edify him or her by broadcasting your praise for a select audience that cares.
Advocates – I can see residents that love their apartment living experience – live streaming something nice and positive about their community.
And, Resident Critic – this is the one that peaks my interest the most. I can see resident live streaming that leaky faucet, leaky ceiling or flooded basement or a bad customer service interaction live and in person. It gives a whole new meaning to the lead in; “Coming to you live from…”
Item of note: The function is only live on my personal page. It’s not yet live on my Apartment Hacker page and I can’t find anything that tells me when it might be.
Nevertheless, it adds a whole new level to reputation monitoring/management.
Your looking forward to watching some Facebook go-live entertainment multifamily maniac,
M
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Elite Soccer Teams
“The elite soccer teams in the world emphasize pace over perfection. They recognize keeping the ball moving quickly is better than waiting and trying to make the ideal pass.” – Fast Company (December Issue, Page 16)
It is striking to me; one’s unwillingness or massive hesitation to ‘pass’ product, service or a story to the masses. People get in their way thinking quality, brilliance, superiority, excellence, perfection or even good enough has to exist before you can set caution to the wind and move the ball quickly. They prefer the safety of waiting in perpetuity for the perfect moment.
I see too many people set under the rule of reaction, fire chasing, got-a-minutes and the latest leadership impulse. I see too many people lead by whimsical, zero vision, mindless mission, vitriolic values and too small to see or nonexistent strategies. I see the proverbial 50/50 loss, intercepted pass, or consistent offside call because we think the ‘right now’ work matters most.
The problem with that type of thinking is that something always pulls our attention away from the things that move the ball quickly.
Right Now
Right Now moves paper from the left side of your desk to the right side. Right Now turns email into a conversational platform instead of moving a business forward platform. Right Now leaves mission to those socially well-attuned companies that are making a difference in the world. Right Now leaves vision to those who want to grow the human capital that will Scale a business Up. Right Now leaves defining values to those who give a damn about the people who CARE. Right Now leaves strategy to the élite masters of building cultures of thriving people. Right Now leaves companies ten years behind their field at any given time. Right Now leaves everyone sick and tired of being sick and tired (a dangerous spot). Lastly, Right Now leaves you to wonder why the team never gets the ball across centerfield.
M
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