Multifamily Collective
Whanau in Multifamily
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In New Zealand, the concept of “whanau” is deeply embedded in Māori culture, highlighting the significance of family and community in everyday life. When managing multifamily apartment communities, the whanau concept can be applied to create a sense of community, connection, and belonging among residents.
Multifamily property management involves overseeing both large and small communities. In such settings, the focus is often on individual concerns, but incorporating a whanau approach can enhance the overall experience for every resident. Here are a few ways this can be achieved:
- Create a welcoming environment: As property managers, it’s essential to create a sense of warmth and inclusivity for all constituents. This can be done by greeting people by name, offering refreshments, and initiating conversations that show genuine interest in their lives. Such gestures help build trust and create a foundation of connection.
- Encourage community events: Hosting community events can help residents get to know one another and create a sense of belonging. These events could be as simple as a potluck dinner or as elaborate as a holiday party. The aim is to provide a platform for people to connect, interact, and bond over shared experiences.
- Create spaces for communal use: Providing communal spaces, such as gardens, game rooms, fitness centers, grilling stations, pool areas, or playgrounds, can foster a sense of community and encourage interaction.
- Practice effective communication: In a multifamily property, communication is key. Property managers should inform residents of any updates, changes, or issues affecting them. Clear and consistent communication builds trust and transparency, essential to a healthy community.
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SBI Feedback Model
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Have you ever experienced the anxiety-inducing feeling of butterflies in your stomach before a “moment of truth” conversation with a team member? This feeling is as common as an eight-year-old child dribbling and shooting a basketball with their non-dominant hand. In professional and personal settings, the Situation-Behavior-Impact (SBI) feedback model is widely used as a framework for giving feedback. This model is based on the principle that effective feedback should include a specific description of the situation, feedback on the person’s behavior in that situation, and an explanation of the impact of that behavior.
Reflecting on my experience terminating a team member, I recall intense fear, shaking, sweating, and anxiety. And it gives me the ability to give you a few tips to help you navigate a “moment of truth” conversation.
The SBI model involves the following steps:
First, describe the situation, which provides a clear and specific context for the feedback. Second, provide feedback on the person’s behavior in the situation. This feedback should be specific and focused on observable behaviors. Finally, explain the impact of the person’s behavior on the situation or other people involved. This feedback should be objective and focus on the consequences of the behavior.
Once you complete the first conversation round, go through the model again. This time, replace the bad behavior in step two with the expected behavior and the bad consequence in step three with the new expected consequence.
Following the SBI model, feedback can be delivered in a constructive and non-threatening way.
By focusing on observable behaviors and their impact, the feedback can be specific, actionable, and focused on improving performance or relationships.
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Marketing First
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In content creation, getting caught up in the excitement of producing something new is easy. Whether it’s a blog post, a video, or a podcast, creating content can be a thrilling experience. However, it’s important to remember that simply creating great content isn’t enough. To truly succeed as a content creator, you need to have a marketing plan.
This is a point that Joe Pulizzi and Newt Barrett make in their book, “Get Content Get Customers.” They write, “Before you create any more ‘great content,’ figure out how you are going to market it first.”
This advice may seem counterintuitive at first. After all, isn’t the point of creating great content to attract an audience? Why worry about marketing before the content even exists?
The truth is marketing is an essential part of the content creation process. Without a plan in place for how you will promote your content, it will likely fall flat and go unnoticed.
So, what should you do before creating great content? Here are a few steps to get you started:
- Define your audience: Before you create any content, you need to know who you’re creating it for. Spend some time researching your target audience and figuring out what they’re interested in.
- Determine your goals: What do you want to achieve with your content? Are you trying to build brand awareness, generate leads, or drive sales? Your goals will impact your content type and how you market it.
- Develop a content strategy: Once you know your audience and goals, it’s time to develop a plan for your content. This should include what types of content you’ll create, how often you’ll create it, and how to promote it.
- Create a marketing plan: Finally, it’s time to figure out how you will promote your content. This might include social media marketing, email marketing, paid advertising, or influencer outreach. Whatever tactics you choose, ensure they align with your audience and goals.
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Multifamily Communities Hopes and Dreams
Photo by Randy Tarampi on Unsplash
Multifamily apartment communities are more than just a collection of buildings and units. They are a collection of hopes and dreams of the people who call them home. These communities unite individuals and families from diverse backgrounds, each with aspirations, goals, and desires.
For some residents, their apartment may be the first step towards achieving their American Dream. They may have come to the United States for better opportunities and life. They may be working hard to save up for a down payment on their first home or to start their own business. They may be pursuing higher education or career advancement. Whatever their dreams may be, they find comfort and support in the community of their apartment community.
For others, their apartment may be a temporary place of refuge. They may be going through a difficult time and need a safe and affordable place to live. They may struggle with health issues, financial difficulties, or a relationship breakdown. The community can give them a sense of belonging and a shoulder to lean on.
For still others, their apartment may be the perfect place to start a family. They may be looking for a spacious and affordable home where they can raise their children and create lasting memories. They may be drawn to the amenities and services offered by their apartment community, such as a playground, a pool, or a community center.
They may appreciate the sense of security and peace of mind from living in a well-maintained and well-managed community.
Regardless of their reasons for choosing an apartment, residents of multifamily communities share a common bond.
They are all looking for a place to call home where they can live, grow, and thrive. They are all seeking the stability and security of having a roof over their head and a supportive community around them.
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5 Key Property Management Lessons from the Ritz Carlton: Elevating Tenant Experience
Photo by Elena Theodoridou on Unsplash
The Ritz Carlton is a luxury hotel brand known for its exceptional service and attention to detail. There are several lessons that property managers can learn from the Ritz Carlton’s approach to property management:
- Emphasize customer service: The Ritz Carlton strongly emphasizes customer service, evident in the level of attention and care the staff provides guests. Property managers can learn from this by prioritizing the needs and wants of their residents and working to provide high customer service.
- Attention to detail: The Ritz Carlton is known for paying close attention to detail in all aspects of their operations, from the cleanliness of the rooms to the quality of the food served in the restaurant. Property managers can learn from this by ensuring that their properties are well-maintained and that all aspects of the property, from the landscaping to the common areas, are kept in top condition.
- Anticipate needs: The Ritz Carlton is known for anticipating the needs of its guests and proactively addressing them. Property managers can learn from this by paying close attention to the needs of their residents and working to address them before they become major issues.
- Empower Team Members: The Ritz Carlton empowers its team to make decisions and act to enhance the guest experience. Property managers can learn from this by empowering their team to make decisions and take actions that will improve the overall experience for their tenants.
- Continuously improve: The Ritz Carlton constantly seeks to improve its operations and enhance the guest experience. Property managers can learn from this by continuously seeking ways to improve their properties and the overall experience for their tenants.
By incorporating these lessons from the Ritz Carlton into their approach to property management, property managers can work to provide a high level of service and create a positive living experience for their tenants.
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