Search Results for: fear
Multifamily #Trust30: Be Unrealistic
Day four in the #Trust30 challenge. Today’s prompt is a good one…
Our arts, our occupations, our marriages, our religion, we have not chosen, but society has chosen for us. We are parlour soldiers. We shun the rugged battle of fate, where strength is born. – Ralph Waldo Emerson
The only thing left is to, you know, actually go make it happen. What are you waiting for?
I know some crazy cool people who have ceeded to the calling in their hearts and as such have created compelling lives for themselves. Walking away from that which seems safe [Read: understanding that nothing is truly safe.] prompts a bit of fear. Especially in light of supporting a family and building a portfolio of multifamily investments. So many how, what, where and when questions come to mind. Toss in a dose of fear and I have recepie for stall. With that said, I’m up to putting it out there – if you don’t think it and speak it, it will never happen….
Multifamily Portfolio and Public Speaking
To speak to today’s prompt; “What is one thing that you’ve always wanted to accomplish but have been afraid to pursue?”
I have two:
1. Moving my multifamily investment portfolio to a place where it supports the dream of running a property managment company
2. Become an accomplished public speaker
What about you? What does today’s prompt stimulate in your heart and mind?
Your truly liking the #Trust30 challenge contributer,
M
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Multifamily Leadership: Get Real
Part three of a seven part leadership series.
I will never forget the day I walked into the corner office and disclosed to our owner that I approved spending a large sum of money on attorney fees for a commercial eviction case. Was I nervous? No
Insist on Realism
Worse than nervous is how I really felt. I was disappointed in myself but very comfortable communicating the situation. Why? Realism. The individual I work with and for had the following words for me, “Mike, consider this an expensive education. Now, we don’t want to have to many of these but it’s not the end of the world.” I can’t say I would have been as staid in my response had I been in his shoes. It did, however reinforce the value in being real.
I think it fair to say that a good number of people, in or out of the multifamily space, work hard to shade or avoid reality all together. Why? Short answer – Fear. Fear of confrontation. Fear of looking stupid in the eyes of others – especially those in superior roles. Fear of being labeled.
How to Make Realism Real
It starts with Brand YOU! You have to be realistic with yourself!
No matter your role in the organization, you have to insist that realism is central to every conversation.
If you are the leader, get out and ask people at all levels what your property management organization is doing right and what it is doing wrong.
Listen.
Take notes.
And, take that feedback and make meaningful changes.
Your working to stay real contributor,
M
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Apartment Marketing: Becoming Human in a Digital Space
Ran across a great post over at Brains on Fire recently that spoke to the necessity of companies being human. It’s well beyond the time of shedding fear. In their terms; “welcome to a brave new world.” Be it on your facebook pages, your blog, your web copy on the phone or in person; it’s paramount that you go for friend first and business transaction second. The hard part is letting your company hair down; in that context consider this.
It’s Time to Shine
Imagine for a moment; you meet a cool guy or gal at xyz function and decide that the two of you should get together again sometime. You agree to call in a couple days to see about a time and place to meet. When you call you let him/her know that you have appts stacked on top of appts but you can squeeze them in around six two months from Tuesday. Oh and, by the way, don’t forget to bring your credit card.
It’s a bit tongue in cheek but in the same respect it is how we treat the human beings that are reaching out to befriend us in our businesses. “Thank you for calling Hidden Treetop Village on Golden Pond Apartments; this is Suzy Trying to Hard to be Cheery Cardwell; how can I be of service to you today?” People see right through the lipstick.
Do we talk to friends like that?
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Apartment Marketing: Engagement
I am sure to take a digital beating for running down the road of engagement but in the words of a big haired 80’s band; “here I go again on my own.”
The term is abused in marketing circles, from the “How To” to the “What For’s”, it seems to be the word of the day and yet I think we miss the true essence. In most cases we mistake participation for engagement. Engagement just sounds better; It just rolls off the tongue more fluently than the word participation. I think that is about to change as it seems more and more people are catching on to the deeper meanings of the word.
One of my Facebook friends forwarded an article to me today that speaks to the difference; at least in my head. I pulled the following quote out of the text as it speaks right to the point;
Develop Character – The Rest Happens by Default
I think the excerpt implies a deeper meaning to the word. It goes beyond “wants” and “needs” as to strum the cords of our souls. Hopes, fears, dreams and achievements; big words with big meaning. As it is with the word engagement.
Now I am not suggesting that engagement does not have a place in marketing. In fact, I would go so far as to suggest that when we develop the context that sets engagement free; then we will have hit the mother load. We will have unleashed the deeper meaning and application of the word. Okay, a little quixotic but nonetheless, we will have tapped something very special.
How do you do it? The Harvard types call it “Listening up,” Gary V calls it “Care,” and I call it “Loving People.” Loving them where they are and in an effort to bring greatness out of them. Easy? No. Worth it? yes.
Take away: Get deep into the study of people. Know what keeps them up at night and what keeps their dreams aflight and go about bringing that out of them. Do it by listening up, caring and loving them where they are and expecting more for them than they are capable of expecting for themselves. They will appreciate you for it; I know I appreciate those people in my life.
Have a compelling weekend! M
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Apartment Marketers: Afraid to Blog?
Below is a link to a story that resonated with me relative to a conversation that was broached on Mike Whaling’s: Apartment Marketing Gone Digital’s last episode. I believe it was Eric Brown that made the point about the lack of conversation about blogs as it relates to apartment marketing at NAAs 2010 convention.
Apartment Blogging: Fear
I agree to some extent with Eric that there is a dearth of examples with apartment blogging in the Apartment Space as I think the offerings are growing everyday. For example – Mills Properties – is on the verge of launching seven regional blogs in addition to revamping the Mills employee-centric blog. In addition, JC Hart, Trillium, Paragon, Village Green and PCMG have ventured down the path of blogging and from my perspective are doing a good job of it. I applaud the fact that these firms have taken the endeavor on as an in-house marketing function.
With that, I feel it necessary to make the point that I am not an advocate of ILSs that offer blogging as a part of their advertising package. And, time should be of no excuse. I would rather hear the fear stuff like; I am afraid of what others might think of my choice of topic, my grammar, my spelling or what if I can’t think of anything to write about. Not that those things are not important but – time as an excuse – save it. This is something you make time for at the expense of other things.
Apartment Non-Blogging
To the topic at hand – the following post was offered up on the Conversation Agent Blog a couple weeks ago. In it Valeria Moltoni suggests alternatives to blogging that could and are effective in building your digital footprint. If you are not into creating original and or mashed up blog content – this read is for you. The premise is that participation is an equally compelling form of content creation. She offers some real practical applications using LinkedIn, Twitter and others. So – if you just can’t bring yourself to do it and you elect not to farm it out to a third party, try this method.
Enjoy and let us know your thoughts in the comments below –
Conversation Agent: Blogging at Work if You Don’t Have a Blog
I’ve said it before, but it bears repeating. Participation is content because it is what will activate your content in the context of the conversation. Remember when you worried about nobody coming to your blog? It’s the same with content in other places – you’ve got to interact to activate it.
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