Apartment Marketing
iJustine marketing an apartment community?
Mike Brewer · · 1 Comment
iJustine and Leo Laporte
discuss the cult of blogging. Justine livecasts her life 24-7. Laporte
utilizes many tools online to share his life: radio, TV, photos,
message boards, The Life of Leo Blog, as well as other means. [Fast Company]
What if one of these guys or gals lived at your community? I think I would make it a point to do some target marketing via real live customer service. Talk about thin lines, this could go either way in terms of casting a positive and or negative image of your community.
What do you think?
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Top Ten Apartment Markets
Feeling Used? It’s an Amazing way to live.
"This is the true joy of life, the being used up for a purpose
recognized by yourself as a mighty one; being a force of nature instead
of a feverish, selfish little clog of ailments and grievances,
complaining that the world will not devote itself to making you happy."
-George Bernard Shaw
Happiness is an inside job…the world will never make you happy!
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BeNeighbor.com
Mike Brewer · · 1 Comment
We have been writing about this concept for sometime now. The idea of a site (not a portal) where residents can bond together in an online community not unlike myspace or facebook. BeNeighbor is just that but from a condo perspective.
I bought the internet address myapartmentspace.com sometime ago with just that intent. I wanted to build a site that would act as a conduit for community. Given my hectic schedule I have not done anything with it. Now might be the time. I might have to dust off the idea and take some action on it. We shall see.
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The power of a hand-written note
Found this letter over at grokdotcom and started thinking about how cool it would be to use a variation of it in our community. I know most of us use welcome letters but are they personalized like the one below?
….that’s right, a hand-written note from the general manager, Ms. Lisa
DeLorean. Not a computer-written-in-handwriting-font note, but a real,
live, ink-on-quality-stock note. I wasn’t even terribly concerned about
the words themselves — the note’s pleasant enough — but this fine
business manager took the time to write that note herself, and addressed to me personally, so I know it’s not just the boilerplate greetings that tells you the name of the cleaning staff.
It actually took me awhile to read the note, as most of the "wow"
effect came from just receiving it! Of course, she thanks me for
choosing her hotel, but she also thanks me for all the other visits
I’ve made to the affiliated chain members (Crowne, InterContinental,
etc., none of which I suspect factored into her bonus those past
years), and then she finished with a bang [emphasis mine]: "We want you
to be very satisfied with your stay."
Not just satisfied, but very satisfied.
And I was. The place was indeed restful, power outlets everywhere and free internet. And, yes, fresh batteries in the remotes.
I’m sure you’ve all heard the stat that a dissatisfied customer
tells, on average, 12 others about their bad experience. (Well, Lisa
DeLorean, I just told 85,000+ GrokDotCom readers about you, your fine hotel, and the classy way you treat your customers. Keep up the good work!)
Mr. Cosslett, as CEO of Lisa’s parent company, if this handwriting
of thank-you notes is corporate policy, congrats to you too! If Lisa
did this on her own initiative, you just found your next regional
manager. Cuz if you don’t, I’m sure another hotelier will snatch up
talent like Lisa’s — and fast.
Sincerely,
John Quarto-vonTivadar, delighted customer
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