Apartment Marketing
Raise Rent
This came from a resident with the note “Much better than that kick me in the ass rent increase”. Gave me a chuckle.
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Experts in Property Management
“An expert is a person who has made all the mistakes that can be made in a very narrow field.” Niels Bohr
I read somewhere that it takes a good 10 years of study and application in one specific niche to be considered an expert.
With that I wonder who you think are the experts in our field.
[Click here to comment]
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A Property Manager’s right…
I have some thought about this relative to the apartment management business, however I would like to hear what you have to think.
[Click Here] to drop me a line
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All in the name of savings
You have undoubtedly heard of maximizing your mortgage payment by paying 1/2 of your payment every two weeks in lieu of once a month. The fact is you would pay one full payment more in the year than if you paid the traditional way.
Well with that in mind what if we as owner/managers partnered with a local community bank and promoted; All in the Name of Savings.
The promo would encourage people to pay 1/2 of their rent every two weeks thus creating a surplus that we would match $1 for $1 up to $200 or whatever we deem. And, if they renew with us what if we deposit their concessions dollars in their savings account in lieu of giving them rent credits.
With electronic payments becoming more mainstream, it could catch on.
Tell me what you think by clicking [here]
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Raise rent in a down market
Seth writes of the 7% solution [Read Here]. The basic premise is couched in the ever popular trend of discount brokers in the real estate industry. Seth suggests thinking about moving commissions to 7% in lieu of 4 or 5% as the discounters are now doing. His question is what would you do different in order to substantiate the value of being at 7%.
It is an interesting thought for our business. What if, in lieu if discounted rents or concessions, we came of with amazing value adds to substantiate raising rents in a down market.
What would you add?
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