Apartment Marketing
Road rage meets apartment marketing
For Rent Magazine posted a piece on road rage this past week and I found it interesting that Portland, St. Louis and Seattle rank amongst the most courteous cities. I wonder; how does one research courteous drivers? Outside of that, I have lived in all three of those cities and driven on the roads of Los Angeles, which bagged the honor of most aggressive drivers, and I can’t say one there is a clear leader in the courteous department.
In my experience Portland was the worst but maybe thats because I commuted an hour and half one way. Seattle was a close second. There I commuted one hour each way. St. Louis is the best. My commute here is a brisk walk across the street to my office.
All that being said, I wonder if we can create a marketing campaign around rage. We could rent one of those moving billboards and have them roam the freeways during rush hour. We could use the tagline: Feeling the rage? If your commute is making you anger consider relocating. Call XYZ apartment company. I’m not sure that associating rage and anger with your product is the right thing to do but maybe there is a way to play with this.
Technorati Tags: Road rage, test of character
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Jott sent to: Blog (TypePad). “How many of you still type www.whateverwebsiteyouarelookin
Technorati Tags: apartment management, mike brewer
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Apartment move in gift idaes
Swash is a really great idea for a new apartment move-in gift especially those of you who manage student properties. This line from their ad says it all:
“Swash helps keep the clothes you love to rewear feeling clean and fresh. So Mr. This shirt on the floor isn’t really that dirty and Lady These jeans fit me too perfect to put them anywhere near water, you finally have a way to deal with small stains, wrinkles and odors. Just Swash it out!”
How many times have you moved with a laundry basket full of dirty clothes packed in the Uhaul? I know I have. You new apartment residents will love it.
Technorati Tags: Swash, apartment marketing ideas, mike brewer
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Multifamily customer service team answers the question(s)…
Two ways to hear the customer/prospect;
A. You hear the customer/prospect as a troubled child who has nothing
better to do but complain or ask questions. B. You hear the customer/prospect as busy
but intelligent professions who have something valuable to say.
Many times you catch the next best idea by learning how to listen to the customer/prospect.
I have a friend, Jackie Weissmiller, who used to play a game with her
associates called “we can answer any question.” Okay, I made up the
name but it fits. What she did was challenge her leasing consultants, assistant managers, maintenance supervisors and technicians to make a list of every
question they could not or did not have an answer for. What she did from there was profound! She helped them find the answer and pretty soon there were very few questions they could not answer and along the way in
researching some of the answers to those questions they created
valuable services for their prospects and residents alike. Not only that, they grew very confident in their approach to property management.
Technorati Tags: apartment leadership, multifamily leadership, mike brewer
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Conveyor Belt Marketing
Look for a lot to come on this subject.
Web Definition; Mechanical device used to move materials between operations
Mike’s definition; Social Media platforms use to move traffic to your point of sale website.
Maybe we should consider calling it Herd Marketing!!! or Push Marketing!!!
Thoughts?
I will disclose some more thoughts soon.
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Technorati Tags: conveyor belt marketing, property management, apartment marketing
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