Mike Brewer
Apartment Search Companies: Here is an idea for you
I ran across this site today; Homethinking. Amongst other things they provide a neighborhood comparison tool that is very cool. That is even though Saint Louis is yet again not a choice. Frankly that is not shocking to me but I digress.
As a society we are creatures of habit and as such when we relocate we like to surround ourselves in like kinds digs and locales. What better tool than a neighborhood comparison database. I think you have a chance of winning fans, at least to the extent you can do the research for those creatures who like familiarity.
Just a random thought on this random Saturday of mine.
Apartment Search Companies, Apartment Marketing, Apartment Search, Multifmaily Marketing
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Apartment Guide’s new design
I went over to Apartment Guide’s new site today at the prompt of a Lisa Trosien’s tweet. I was anxious to see how some of my favorite Saint Louis, MO properties ranked in their new tool. To my disgust Saint Louis, MO does not exist. Saint Louis, MI does but not Saint Louis, MO.
I am a fan of release it, test it, refine and fix it but to miss a fairly sized medium market like Saint Louis, MO. Not sure I can be as forgiving. Looks like I need to make a call.
Did your market make it in the cool new tool? Might want to check it out.
Apartment Guide, Apartment marketing, multifamily marketing
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Apartment leasing: Should we use contract leasing consultants?
Mike Brewer · · 1 Comment
According to Penelope Trunk, a couple things hold true for Gen Y in the work force; 1. They change jobs about every eighteen months, 2. They are great team players and 3. They are more productive than anyone else. Today I would like to focus on the changing jobs theme.
I think it is fair to assume that we have learned not to discard the applicant that has worked six jobs in the last three and half years. If you continue to think these candidates are flight risks and thus not worth your time, you might want to reconsider. The over-riding thought anymore is diversity and what Gen Y brings to the work place is something we are not 100% used to. The six jobs they participated in likely exposed them to a number of different thought processes and themes that might be the cause for a game changing event in your organization. Here is a point to consider about Gen Y – they love to learn new things and they want constant intellectual stimulation. Know this – it’s difficult to do that when you stay at one job to long. That is unless you have amazing leadership that understands their thought process and caters to it.
That leads me to this thought, might we consider setting up contractual work with performance based pay not unlike pro athletes are accustomed to. Do away completely with hiring a new employee, rather sign someone up for a brief stint once the time has elapsed move on to the next. What would our job posting look like for a super-star over-the-top leasing consultant? Would we even market direct anymore? Would we instead look for a new leasing super star agent (read: sports agent) segment to evolve? Will temp services morph into real life attorney agent houses who farm for, train, develop and then market to the highest bidders? Could we consider a leasing consultant draft process hosted in major and minor markets across the country? Maybe the Brainstorming, NAA, IREM and other major events could host draft day.
How exciting would our business look to a potential leasing candidate if they had to move through a draft process? How exciting would it be for our management teams formulate strategies to get the best of the best. How would that morph our recruiting departments? How much more emphases would be placed on the benefits of working for XYZ? How much more emphasis would be placed on being the best organization in the business?
Maybe utopia thinking and in the same respect it might be good cause for conversation. Let the community know by dropping a comment below. And, as always, thank you for taking the time to read. I hope you enjoy the content.
Have a compelling day.
Multifamily, Leasing consultants, Apartment leasing
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Apartment Marketing: Don’t miss the 2009 AIM Conference
This is the can’t miss conference of the year:
Denver, CO (PRWEB)
October 13, 2008 — Multifamily’s must-attend Internet conference is
right around the corner and is packing more depth of content with the
addition of Advanced Sessions to the 2009 Apartment Internet Marketing
Conference (AIM). Early registration is now available for AIM 2009,
which will take place in Denver, Colorado from April 29 – May 1, 2009
at the Denver Marriott City Center. Attendance is limited to employees
of multifamily investment and management firms.
Visit http://www.aimconf.com for more information as the agenda develops and to register for the conference and book a hotel room online.[Read more here]
AIM Conference, Internet Marketing, Apartment Marketing
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Apartment Leasing: Selling benefits to overcome fear
Would you agree that sales is part and parcel showcasing just enough benefit to overcome another’s fear
of making a decision? I mean people by nature are afraid to make decisions and
many go so far as to put the burden on others. How many times have you made your potential resident’s mind for them? I think it was Tony Robbins that said you will make a decision when the
pain of not making it outweighs the pain of making it: the pleasure and
pain principle. That said, it is incumbent upon us to bridge that gap between fear and comfort in the leasing process.
I am interested in hearing your strategies for getting prospects over that hump in the apartment leasing process. I am especially interested in hearing the strategies for getting Mr. and Mrs. Silent to speak up. You know the prospects I am speaking of; the ones that are so scared out of their mind that they can’t even mumble word. I never did learn how to do that.
Drop us a comment as I think it will benefit the entire community of readers, especially given the current economic environment. You better believe that people all over the country are becoming more hyper-sensitive in their decision making processes. You better believe fear is going to be the biggest factor you sale against in 2009 and the better part of 2010.
In the mean time check out this great post by Seth Godin.
Apartment leasing, Apartment marketing
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