Mike Brewer
Boomers and Gen Y Collide
Mike Brewer · · 1 Comment
I imagine … A stream of new products designed for older consumers who seek not to “give in to” the aging process … but to confront and transcend it. – Tom Peters
As an industry, are we ready for active adults? My prediction – they will want to live where Gen Y lives. Period. End of sentence. They will be right in the face of Gen Y, doing all the things that Gen Y does so be ready!
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What is Localism?
The best definition that I have read comes from Localism.com. Before I paste it, I wonder why For Rent, Apartment Guide and many of the other major ILS don’t have some real localism built into their search.
Localism is the valued point of connection, a place of meaningful
interaction. It’s where neighbors and local merchants share what’s
happening in their community. It’s people collectively communicating
the unique flavor and nuances of where they live, work, eat, and play.
Localism is ‘Old-School’ in a New World portal. It’s reminiscent of
an earlier day when people shopped where they lived, and everyone knew
their butcher. Localism makes the world smaller and more personal. It
reacquaints and re-establishes the lost bonds between neighbors. It
revives and restores the relational elements of what neighborhoods used
to be, and should be.
Localism provides the environment where residents and business
owners can create a micro-social network uniquely attuned to their
individual communities. Together, they use multi-media to paint a
canvas of local color and texture. Their Localism ‘Neighborpedia’
becomes an extension of who and what they are.
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Twitter; the really relevant version of Google
Would it be fair to say that Twitter is not unlike Google in a lot of ways. The biggest difference being that you get 100% relevant information back. If you don’t have a Twitter account, get one.
Yesterday I asked Lisa Trosien for a couple ideas on a pool party theme. She gave me a few and then put a Tweet on Twitter and in no time I received three of four new ideas. It was better than Google in someways because the results were completely relevant. Maybe there really is something to that hyper-localism trend flying around.
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Are they ready to listen
Great post by Seth Godin. [Link Here My biggest takeaway came in this sentence; *The tragic mistake of demographics and media planning is that they overlook the single most important issue: is the person you’re talking to ready to listen?* We can do all kinds of homework relative to attracting the right target audience and guess what; if they are not ready to lease then you are not relevant. The key to me then is to find a way to determine attention in advance. Any thoughts?Share this:
Update: Rent Payment Grace Periods
We received this comment from David (Thank you!) on the grace period for rent post. I must say, I am leaning toward a very strict very aggressive stance in this area as evidenced by David’s example. There really are very few acceptable extraordinary reasons for ones rent to be late. Price point to me should not be the driving factor for policy. In the hierarchy of needs, this should be first and foremost.
David’s comment:
*My company started eliminating our grace period at all of our new lease-up projects in Atlanta (currently 3 properties; 1 in Midtown Atlanta and 2 in the Perimeter Center area north of Buckhead). Rent is due on the first and considered late if not received by the first. There is a $200.00 late fee if paid late. At first I wasn’t sure how this would work, but we haven’t had any complaints and our delinquency is actually lower than normal at those properties. Part of it might be attributable to the type of residents we attract in the areas the properties serve and at our higher than average price point, but to me it really boils down to instructing your residents on what you expect. Sitting down and clearly explaining their lease when they move-in is a big reason why this works.*
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posted from Gmail: Stay Fluid… http://mbrewer.typepad.com/property_management/
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