mike brewer
Social Network aimed at Apartment Dwellers
That’s the hope of at least one new company, LifeAt.com,
which is putting a local spin on the social networking model. The
company creates password-protected Web sites for apartment buildings
and housing developments, allowing residents to post pictures and
profiles of themselves, share information about favorite local eateries
and gripe about slow elevators and peeling paint. [Read More Here]
Share this:
Apartment Review Sites; Friend or Foe, it’s up to you
Consumer Online Reviews Strongly Influence Purchase Decisions
According to a recent survey by Deloitte’s Consumer Products group, consumers are
turning to online reviews in large numbers, and those reviews are
having a considerable impact on purchase decisions. 62 percent of
consumers read consumer-written product reviews on the Internet, says
the report, and of these, more than eight in 10 say their purchase
decisions have been directly influenced by the reviews, either
influencing them to buy a different product than the one they had
originally been thinking about purchasing, or confirming the original
purchase intention. [Read More Here]
If your still of the school of thought that dismisses the value of sites like apartmentratings.com, listen up. The feedback outlined in the brief above should move you to action as soon as possible. I truly think we all should open up our company websites to include a consumer and resident feedback mechanism. Instead of internal score keeping, make it completely transparent and thus authentic in nature. I would suggest that you have an editor just for the sake of carving out names and character attacks as we know they will come despite our best efforts. That in mind you have to be courageous enough to leave the meat.
I would speculate that over time the likes of For Rent and Apartment Guide will have a feedback component. Sound crazy? At the end of the day, traffic is king and if traffic goes to the consumer feedback site more often then something will have to change. I think the likes of For Rent and Apartment Guide will have no choice but to become even more “potential renter-centric” than they are now. I would love to be a fly on the wall in those strategic planning sessions.
I will be keeping an eye on this topic. Have an amazing Monday. M
Related post: Apartment Reviews – Reimagined
Share this:
Apartment Amenity Essentials
Mike Brewer · · 1 Comment
Interior amenities;
Granite countertops
Slate floors
Custom cabinetry
Crown molding
Walk-in closets
On-site amenities;
Parking facility
Pool
Fitness center
Cyber cafe
Culinary demonstration kitchen
Resident
lounge.
In order to compete with the glut of condo’s and or because of the glut of condo’s, the above will be the new standard for Class A rental properties.
Share this:
Move in special
5 ways to improve customer engagement in the apartment business
1. Smile at your prospects, current residents and vendors
2. Make Eye Contact with them
3. Share Your Name First and then ask for theirs.
4. Explain What you are Doing and Why
5. At the end of every interaction ask, "Is there anything else I can do for you?"
Want to rent more apartments, secure more renewals and or maintain the best relations with your vendors? Modify your behavior and the behavior of your team and WATCH out!!! The world will come alive for you and yours.
Share this:
- « Go to Previous Page
- Page 1
- Interim pages omitted …
- Page 32
- Page 33
- Page 34
- Page 35
- Page 36
- Page 37
- Go to Next Page »