mike brewer
Apartment Reviews – This Wall was Not Made for Conversation
See this wall -it’s the Mills Properties Kudos Wall in our central office in Clayton, MO. Only one problem, it’s calendar year 2010 and I can’t converse with the people that took the time to write out their thoughts and mail them to our office.
I am certain that many of you can imagine the missed opportunity. My hope is that there are not others out there that have walls like this one in their offices. My plea to you if you do is to get digital fast –
We will be doing as much as we kick of the Get Social with Mills Initiative. Keying off what others have done in the industry, we feel it will be a necessary and fruitful piece of our on-line branding presence going forward.
Would love to hear your thoughts –
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Apartment Search On: Google Commercial
I read about this a couple of weeks ago and just found the time to check it out. It might be a colossal waste of time or a uber-cool thing to share on one of your social networks.
If you recall the Google commercial that ran during the Super Bowl you will have a really good sense for what this is. Google has created a way for you to mimic their Search On commercial. It’s really ingenious if you ask me. And, simple to do.
Here is a link to the site where you can build your own. And, here is the one I built for Mills Properties:
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Resident Pet Peeves
In a recent email interview I was asked the following question;
What are the top pet peeves landlords have of their tenants?
Shift in Thinking
In addition to being taken aback by the words landlord and tenant, my knee jerk response was a laundry list of have not and will do. Then I starting thinking in the context of new media and my whole person changed. It instantly shifted from a position of attack to one of concern. I questioned that if I posted my response in the form of an adverse laundry list and a resident read it, would they retort in an adverse manner? And, would they be right in doing so? The answer is very possibly yes, the real question is to what extent?
Now I am stuck and curious how the community might answer the questions – would love to hear your thoughts…
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New Media Apartment Marketing: Random Thought
Just a quick post for your Sunday reading pleasure.
New Media Apartment Marketing: Experience
I am vacationing in Denver this weekend. I am taking some time away from the day to day work I do with Mills Properties in Saint Louis to recharge the batteries. It feels great to get away to refresh the mind, body and soul. This morning as I was sitting in a coffee shop grabbing a quick cup of Joe and something to eat I overheard a conversation that intrigued me. The two people communicating wore bright red clown noses and looked to be having a great time. But, that was not the intriguing part. They were talking about random topics when the following comment caught my ear,
What experiences would you like to get out of that trip?
It came on the heels of another question and a subsequent comment. One clown nose man asked the other, “where would you like to vacation if money were no worry?” The response was, “Somewhere in the Bahama’s.” This is where the inquisitive clown nose asked the above question.
New Media Apartment Marketing: Question
It made me think that we should be asking that question of all of our constituents be it Mills Properties employees, residents or otherwise. Answers to that question could yield some pretty cool information as it relates to both online and offline experiential marketing efforts. It could assist in tailoring both inhouse and outsourced initiatives along with in general work practices.
It’s not to suggest that we don’t practice some form of information gathering that is rivals this question. But, the thing that really caused me pause was the pause it created in the responding party. For all intents are purposes the question was not normal and it caused the man to think before he responded – something that is losing it’s common place anymore. And, when he responded, it was with mindful thought in lieu of random generalness (if that is a word).
I will let you know how it goes….
In the mean time, let me know your thoughts on the subject and have a compelling Sunday
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New Media Apartment Marketing: Random Thoughts
Could not pass up the chance to share this list from Logic + Emotion. It’s from a post titled Random Thoughts. In it, David Armano lists five pretty simple yet compelling thoughts that should no doubt be a guide for all of us. The first thought he lists is; We all live in glass houses.
Be Mindful of What you Say
I think many times in the world of new media it is easier to say just what is on your mind without being mindful of the long term ripple effect. It’s really very easy to sit behind a keyboard and rattle off thoughts that are no doubt driven by our emotions. We have all been guilty of it – someone writes something on a blog or in a comment and wham-o Satan’s spawn comes dwelling up inside of our being and we lash out… Or, someone presses something derogatory about our Apartment Community on a ratings site and we sign up just to set the record straight by one upping them in the art of condescension. In this same breath I would suggest there is a difference between expressing passion and ignorance.
Be Mindful of Our Actions
Penned by some philosopher an undetermined number of years ago – actions speak louder than words. I think the essence of David’s thought is that the very act of throwing that stone is reflective of one’s character. I can say, with learning in mind, that there a number of stones I wish I had back in my collection. They were much more useful to look at when I had them in my possession. And, in the same respect, it’s my hope, as we become more and more embedded in our new media apartment marketing lives, that we remain mindful of our virtual actions. Just remember new media never forgets…
Marketing Apartments with New Media
As we continue to venture into the world of new media and the use of Twitter, Facebook, Yelp, FourSquare YouTube, Flickr and Local or Regional Blogs we will no doubt encounter plenty of opportunity to grab that tin of rocks we keep in the darker places of our mind, warm up the lizard brain and write away. The next time that happens exercise another ancient philosophy [amended for modern times]; write it a un-savable word doc, read it twice, sleep on it and let it go.
Let us know what you think? Drop us a comment below and let’s discuss….
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