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MultiFamily Blogging: Letter to The MultiFamily News Editor
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Property Management: You Think You’ve Seen it All. And, then….
Mike Brewer · · 1 Comment
Car thieves are now using tow trucks to tow vehicles that have expired tabs or look otherwise derelict. And, apartment community parking lots and garages seem to be hotbeds for the action. Apparently they move them straight crushing facilities where they sell them for scrape metal prices. Brilliantly awful!
This serves as one of those; if that person(s) would just use that kind of thought process in a productive the world would be a better place.
What else is going on out there? Any weird new twists on crime in your portfolios?
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Apartment Marketing: Becoming Human in a Digital Space
Ran across a great post over at Brains on Fire recently that spoke to the necessity of companies being human. It’s well beyond the time of shedding fear. In their terms; “welcome to a brave new world.” Be it on your facebook pages, your blog, your web copy on the phone or in person; it’s paramount that you go for friend first and business transaction second. The hard part is letting your company hair down; in that context consider this.
It’s Time to Shine
Imagine for a moment; you meet a cool guy or gal at xyz function and decide that the two of you should get together again sometime. You agree to call in a couple days to see about a time and place to meet. When you call you let him/her know that you have appts stacked on top of appts but you can squeeze them in around six two months from Tuesday. Oh and, by the way, don’t forget to bring your credit card.
It’s a bit tongue in cheek but in the same respect it is how we treat the human beings that are reaching out to befriend us in our businesses. “Thank you for calling Hidden Treetop Village on Golden Pond Apartments; this is Suzy Trying to Hard to be Cheery Cardwell; how can I be of service to you today?” People see right through the lipstick.
Do we talk to friends like that?
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Apartment Marketing: The Key
Value…
It’s that simple
Every message must provide value. And, the most important key might not be what you think.
In my head, the three most important words in real estate are not location, location, location but rather people, people, people. You can have the most amazing asset fetching top p/s/f rates and lose it in an instant if people lose the sense that they are part of something bigger than self. If they lose site of the human nature of business. If they lose desire, hope and willingness to serve. People are a message. Dare I say that people are THE message!
Or, could it be deeper and/or more fundamental?
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Apartment Maintenance: Turnover Paint Line
No doubt the question will come; why is my turnover paint line so off? Why are we over budget so much?
The law that has been on again off again over the past two to three years is here and it’s real. According to a local STL rehabber blog that I read occasionaly, the EPA is coming out big in the way of fines.
What have you done to prep for this moment? Do you use in-house painters and or contracted third parties to paint your apartments? This will no doubt be a burden for all involved.
Your, I used to eat paint chips when I was a kid, blog partner
M
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