Leadership
Multifamily Leadership: Seven Behaviors
It feels like a leadership Friday today. Not sure if it’s the cloudy skies, the chance for rain or the innate need to start a series. I do know that over the long bit of time I have spent in the multifamily business, I tend to naturally migrate to two primary drivers; leadership development and marketing and branding. And, with the advent of the Internet and the massive proliferation of it’s use for marketing apartments much of my time and attention has been invested there. But, as of late I am feeling a draw back to leadership.
Seven Multifamily Leadership Behaviors
Leadership is one of those topics that is rife with, great theory, good thought, wild opinion and plain misinformation. Even I struggle to nail down my own convictions after nearly twenty years of studying the subject both in academia and by real life experience. There are a number of reasons for that ranging from the four distinct generations that make up many of our work teams to the advent and use of efficient communication technologies. That said and for the sake of this series I intend to draw from Larry Bossidy & Ram Charan’s book: Execution.
Execution is not a book about leadership as much as it is about setting up environments that are conducive to getting stuff done. But innate in the literature and as captured in Chapter 3; leadership is really the premise. And, they have narrowed leadership down to seven behaviors that make a lot of sense to me.
Those seven behaviors will be the premise for my seven part series. I hope to get a brief post, focusing on essence, out every Friday which will be a true exercise in discipline for me.
Here are the seven behaviors in list form:
1. Know your people and your business
2. Insist on realism
3. Set clear goals and priorities
4. Follow through
5. Reward the doers
6. Expand people’s capabilities
7. Know yourself
I look forward to expanding on the seven behaviors drawing from my treasure chest of stories. I hope we have some fun sharing.
Your looking forward to a relaxing weekend contributer,
M
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Apartment Marketing: Becoming Human in a Digital Space
Ran across a great post over at Brains on Fire recently that spoke to the necessity of companies being human. It’s well beyond the time of shedding fear. In their terms; “welcome to a brave new world.” Be it on your facebook pages, your blog, your web copy on the phone or in person; it’s paramount that you go for friend first and business transaction second. The hard part is letting your company hair down; in that context consider this.
It’s Time to Shine
Imagine for a moment; you meet a cool guy or gal at xyz function and decide that the two of you should get together again sometime. You agree to call in a couple days to see about a time and place to meet. When you call you let him/her know that you have appts stacked on top of appts but you can squeeze them in around six two months from Tuesday. Oh and, by the way, don’t forget to bring your credit card.
It’s a bit tongue in cheek but in the same respect it is how we treat the human beings that are reaching out to befriend us in our businesses. “Thank you for calling Hidden Treetop Village on Golden Pond Apartments; this is Suzy Trying to Hard to be Cheery Cardwell; how can I be of service to you today?” People see right through the lipstick.
Do we talk to friends like that?
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Apartment Marketing: Engagement
I am sure to take a digital beating for running down the road of engagement but in the words of a big haired 80’s band; “here I go again on my own.”
The term is abused in marketing circles, from the “How To” to the “What For’s”, it seems to be the word of the day and yet I think we miss the true essence. In most cases we mistake participation for engagement. Engagement just sounds better; It just rolls off the tongue more fluently than the word participation. I think that is about to change as it seems more and more people are catching on to the deeper meanings of the word.
One of my Facebook friends forwarded an article to me today that speaks to the difference; at least in my head. I pulled the following quote out of the text as it speaks right to the point;
Develop Character – The Rest Happens by Default
I think the excerpt implies a deeper meaning to the word. It goes beyond “wants” and “needs” as to strum the cords of our souls. Hopes, fears, dreams and achievements; big words with big meaning. As it is with the word engagement.
Now I am not suggesting that engagement does not have a place in marketing. In fact, I would go so far as to suggest that when we develop the context that sets engagement free; then we will have hit the mother load. We will have unleashed the deeper meaning and application of the word. Okay, a little quixotic but nonetheless, we will have tapped something very special.
How do you do it? The Harvard types call it “Listening up,” Gary V calls it “Care,” and I call it “Loving People.” Loving them where they are and in an effort to bring greatness out of them. Easy? No. Worth it? yes.
Take away: Get deep into the study of people. Know what keeps them up at night and what keeps their dreams aflight and go about bringing that out of them. Do it by listening up, caring and loving them where they are and expecting more for them than they are capable of expecting for themselves. They will appreciate you for it; I know I appreciate those people in my life.
Have a compelling weekend! M
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Property Management: Money Orders are a Necessary Evil
I am turning to our readers today for some feedback on process.
A lot of renter’s in our communities are one life circumstance away from total financial ruin up to and including losing their apartment. It has given cause for desperate behaviors such as sacrificing their electricity, gas, phone, cable etc. in order to make the rent. In other cases they use creative means such as robbing electricity via extension cords run to your common area outlets in hallways and laundry rooms. It’s amazing what you see out there anymore.
Now one could argue that life choices predicated on fulfilling wants over needs or necessities has contributed to a lot of this and in the same respect I think there an equal amount of people out there that make all the right decisions and still get hit with the downside of adversity.
Our residents are not the only ones faced with making the rent. Many of our employees are waging the same battle month after month. And, sometimes it leads to desperate actions.
That leads me to the premise for my question – money orders left blank by the prospective resident and or current residents paying rent are so very tempting in a desperate time of need. Can you share some of your processes with me as it relates to keeping good people honest. What do you do to keep integrity in the system on your bigger sites where you have six, eight or even ten people working an office and handling money. Specifically, what do you do to make sure these blank money order gems are not used as float to get by to the next pay period? How do you make sure that once an application is taken that it is processed in your property management software asap?
While they are a necessary evil – I have to believe there is a system of handling that keeps theft to a minimum.
Thank you in advance for your considerations and feedback.
Your ready for some economic prosperity friend,
M
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Apartment Leadership – Your Answer May Not be the Only Answer
I read a story today that held a lesson too important not to share. The overarching premise related to creative solutions for business problems. The key lesson being that just because you [leaders] don’t get the answer you are looking for does not mean the answer is not an acceptable solution for the problem.
Allow me to take you back to my childhood for a second to bring this point home. I grew up on a farm just South of a small town on the Eastern Plains of New Mexico. The summers, outside of crazy boring chores, were packed with a ton of down time. My only mode of transportation were two wheels straddled by a frame, two peddles and a seat. It was four miles along the highway to the edge of town and another four to my nearest friend. Needless to say, I was not jumping at the chance to make the trip very often.
Both of my parents worked so my sister and I were left to make the best of each day. Days that included a long list of chores to complete before they made it home. On one occasion that list included a request for me to pull an acre of weeds no less than four feet tall [exaggerated for emphasis]. A project that wold have taken the better part of two days to accomplish [no exaggeration on this point].
Now I don’t claim to be any more resourceful than the next guy or gal but I can say that if there is a more efficient way to do something, trust that I am going to find it. In this instance, I went next door and asked by neighbor if I could borrow a few of his healthiest farm animals to assist in my assignment. He agreed and it took them the better part of a half-day to complete the project. They mowed the weeds right down to the dirt and in many cases pulled them out by the root. Needless to say, I was very proud of my accomplishment and could not wait to share it with my step-father.
“What were you thinking? I asked you to PULL the weeds,” he thundered upon my sharing. I was shocked. Devastated. And, angry. Why was my solution any less effective than his alternative? The reason according to the story I read this morning was because it was not his desired solution.
Getting to the point, how many times in our property management careers have we been put off or put back by resourceful thinkers that get things done in a different or better fashion than you. Do you coach them as it relates to your desired solution? Did you coach out of an underlying premise of frustration or anger? Here are some things to think about if you are in this crowd of thinkers:
1. Are you stalling creativity?
2. Are you screening out innovation?
3. Are you killing a free thinking environment?
4. Are you killing moral?
5. Are you losing good people?
Photo Credit: conversations.nokia.com
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