Leadership
Personal Brand
Photo by Oleg Laptev on Unsplash
Personal branding is the art of creating and managing the story people tell themselves about you. It is the expectation people have of what you will be like when you walk into a room. In other words, it is the reputation you have built for yourself.
As we all know, first impressions are everything, and how people perceive you can significantly impact your career, relationships, and life. That is why it is so important to be intentional about your brand.
When people see you, they should be able to recognize you quickly and have a clear idea of who you are. One way to do this is to be consistent in presenting yourself. This means being consistent in your appearance, your behavior, and the way that you communicate.
Another way is to be authentic. There is much to be said about being authentic, but for now, let’s focus on being true to yourself and honest about who you are. It means being transparent and open about your strengths, weaknesses, and values. People can smell insincerity a mile away and quickly lose trust in you if they feel you are not genuine.
Be real today. Your personal and professional life will benefit. And so will the people you intend to impact.
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Zillow Super App
Photo by Rami Al-zayat on Unsplash
Zillow has long been known as a popular real estate platform, but recent developments suggest that it may be on its way to becoming the first super app for all things housing. This is exciting news for anyone interested in renting, buying, or selling a home and those simply interested in following the latest trends in the real estate market.
One of the key reasons it is well-positioned to become a super app for housing is its breadth of services. In addition to its core real estate search function, Zillow also provides a range of related services, such as mortgage and rental search, property management tools, and even home renovation and design resources. Users can turn to Zillow for all their housing needs rather than relying on multiple apps or services.
Another advantage is the sheer scale of its user base. With more than 200 million monthly visitors, Zillow has a huge audience of renters, buyers, and sellers and those simply interested in browsing listings or learning more about the housing market. This provides unparalleled access to data and insights about the real estate market, which could be used to create even more robust and useful tools for users.
Perhaps the super app’s most exciting aspect is how it could leverage new technologies to create even more innovative and personalized services. For example, they have already begun experimenting with virtual reality and augmented reality features that allow users to view homes in 3D or even “walk” through a home before visiting it in person. As these technologies evolve, it’s easy to imagine Zillow becoming an even more powerful and engaging tool for users including owners and operators.
Imagine if Zillow created a full-stack property management platform and gave it away for free to property owners and operators.
Of course, there are also potential drawbacks to the rise of a super app like Zillow. Some critics have raised concerns about the company’s increasing dominance over the real estate market and the potential for bias or inaccuracies in its automated valuation models. Others worry that it’s sheer volume of data could be used in ways that compromise user privacy or security.
Despite these concerns, it’s clear that Zillow is well on its way to becoming a super app for all things housing. With its comprehensive suite of services, massive user base, and willingness to embrace new technologies, Zillow is poised to transform how we think about buying, selling, and managing our homes. Zillow’s ongoing evolution is worth watching whether you’re a first-time homebuyer, a seasoned real estate investor, or a large owner or operator. It’s also worth keeping an eye on the idea of a Super Property Management System fueled by Zillow.
If this happens, sign me up.
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Hire Slow – Fire Fast: A Story About a Regional Manager
Photo by Chris Liverani on Unsplash
Once upon a time, a prosperous regional property manager believed in the power of speed. She had always been successful in making quick decisions, whether it was hiring new employees or jumping on new opportunities to make her portfolio shine.
One day, the regional manager needed a new property manager for her growing team. Without much thought, she hired the first person who seemed competent enough for the job. However, it soon became clear that the new manager wasn’t a good fit for the company culture and didn’t share the same values. This led to tension and conflict within the team, ultimately impacting the company’s bottom line.
Despite the problems with the new manager, the regional hesitated to let her go. She didn’t want to admit that she had made a mistake and felt that giving the manager more time would solve the problem. However, the team’s morale continued to suffer, and the company’s productivity and revenue declined.
After several months, the regional realized her mistake. She had been so focused on speed that she had overlooked the importance of taking the time to make the right decisions. From that day forward, she committed to hiring more deliberately, taking the time to vet candidates thoroughly and ensure they fit the company culture well.
She also learned the importance of acting quickly when addressing performance issues. She knew that keeping an underperforming employee on the team for too long would hurt the company in the long run. She addressed performance issues early on by having honest conversations, providing clear feedback, and maintaining a positive and productive work environment.
Ultimately, the regional found a balance between speed and deliberation. She learned that sometimes it’s worth taking a little extra time to make the right decision and that addressing performance issues early can save time, money, and morale in the long run. Her team members and portfolio thrived, and she became known as a wise and successful leader who valued both speed and quality.
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The Importance of Setting Boundaries
Photo by Andy T on Unsplash
I feel compelled to share an item of note here; this will be one of the most challenging habits for you to create, especially if you are an empath. We all have a to-do list for the day, whether written down or just in our heads. And while it’s essential to be productive and get things done, it’s equally important to set boundaries and learn when to say “no.”
Many of us tend to take on too much, whether at work, in our personal lives, or even in our relationships. We want to please others, we want to be helpful, and we don’t want to disappoint. But this can lead to burnout, stress, and resentment.
It’s important to remember that other people’s requests are not your to-do list. You have the right to prioritize your own needs and wants. Saying “no” does not make you a bad person; it makes you responsible and assertive.
One of the most challenging parts of setting boundaries is learning to communicate them effectively. It’s essential to be honest and direct while being respectful and empathetic. You can say something like, “I appreciate the offer or request, but I’m not able to take on any more projects.” or “I’m sorry, but I’m not able to take on more.” And, stop short of saying, “at this time.’ This implies that you will have time in the future, and the person requesting will revise the ask to fit your time. Let your no mean no.
When you set boundaries, you communicate that you respect yourself and your time. This can lead to more trust and mutual respect in your relationships. Learning to say “no” can also help improve your relationships.
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Look Homeward
Photo by Sandy Millar on Unsplash
As we all know, multifamily property management work can be a source of stress and frustration. Deadlines, conflicts with teammates and residents, and the constant pressure to perform can affect our mental and emotional well-being. But it’s important to remember that our flaws and shortcomings at work don’t vanish when we leave the leasing office at night. They often follow us home and continue to affect our relationships and personal lives.
This is why taking a step back and looking homeward is crucial. By examining our flaws and shortcomings, we can begin to understand and address the root causes of our stress and frustration at work. We can also start to make changes in our personal lives that will help us to be more resilient and better equipped to handle the challenges of our professional lives.
For example, if you’re struggling with time management at work, you may find that you’re also struggling to keep your home organized and in order. By working on your time management skills at home, you may also also also find that you’re better able to manage your time at work. Similarly, if you’re having trouble communicating effectively with your colleagues, you may struggle to communicate effectively with your loved ones. By working on your communication skills in your personal life, you may find that you’re better able to communicate effectively at work.
Another important aspect of looking homeward is taking self-care. Work can be demanding, and it’s easy to neglect our needs and well-being in pursuing success. But if we don’t take care of ourselves, we’ll be less able to handle our work responsibilities. This includes getting enough sleep, eating a healthy diet, exercising regularly, and taking time for hobbies and activities we enjoy.
Create an intention to practice what you want to see in the world at home.
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