Fear
Instinct vs. Fear
Photo by Rohan Reddy on Unsplash
Humans possess innate reactions to threats and challenges.
Our primal instincts protect us from harm and ensure our survival in adverse conditions.
Simultaneously, fear can be a compelling motivator or a debilitating force, hindering us from progress. Grasping the difference between instinct and fear can help us to make wiser decisions and overcome negative self-talk.
Instinct embodies an innate, intuitive reaction to stimuli. This survival mechanism enables swift and effective responses to threats or opportunities. For instance, the fight or flight response epitomizes instinctual behavior. Confronted with danger, your body releases adrenaline, elevates your heart rate, and prepares you to confront or escape the threat.
In contrast, fear constitutes a learned reaction to perceived threats or hazards, often stemming from past experiences or cultural conditioning. Fear can prove advantageous in certain situations but may also impose constraints, deterring risk-taking and goal pursuit.
Overcoming Fear
To triumph over fear-based limitations, it’s crucial to identify the origin of your fear and challenge the underlying assumptions. For example, if public speaking petrifies you, practice and confidence-building may help you conquer this fear. Start a video podcast as a way to wade into public speaking. Similarly, reframing your perspective on failure as a learning opportunity rather than a personal defeat can help overcome the fear of failure.
Another way to overcome fear-based limitations involves nurturing adaptive behavior. This entails developing skills and tactics. For example, learning stress management and task prioritization can help you cope with a demanding work schedule without feeling inundated.
In essence, overcoming fear-based limitations requires recognizing the distinction between instinct and fear and leveraging this understanding to make improved decisions.
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Apartment Marketing: Real or Just Great Storytelling?
In all fairness, I have not taken the time to view an episode of the show Ghost Adventures . In face I just learned about it this past Thursday when Mary Korte of Mills Neighborhood Blog fame wrote it. It immediately got me thinking about the topic of storytelling, the following quote being the real catalyst;
Zak, Nick, and Aaron go to some of the scariest places to try and get answers and information about the people who used to inhabit the spaces. These guys aren’t your average investigators. They are not afraid to go places where other paranormal investigators refuse to tread. From apparitions to demons, these guys find it all!
Real or Just Great Storytelling
First, let’s give Zak, Nick and Aaron props for profitting on one of the most fundamental emotions that makes the world go around – fear. It’s well know that we are motivated by the pursuit of pleasure or the quest to avoid pain and fear plays a major roll in that. Can we profit off the back of fear like these three and all associated with their show have so brilliantly done?
Let’s face it, we humans have been scarying the hell out of each other from the beginning of time. You read about it in every kind of fiction and non-fiction. You hear the folktales and hear the creepy stories while sitting around the campfires we stoke up with every single passing summer. It’s just plain fun. Persoanlly speaking, I get a real charge out of scaring my kids into a frenzy through stories and outright hide and seek styled shockfests. And, they love it too. Ok, after they get over the initial reactions. But, do they belive it? Na – they just think I am a fun dad. And, good chance they will carry on the tradition with their kids.
Lesson for Apartment Marketing?
Is there a chance we could sell more apartments by scaring the wits out of the people that walk in our front doors? Not likely, but we may be able to calm the fears they have of renting a new home. Espcically, those that have been burned in the past by bad service, bad attitudes and bad storytelling.
Everything is marketing and storytelling is the vehicle that moves people to action.
What is our lesson? Glean what you can from Zak, Nick and Aaron in the way of storytelling. Make their tactics and strategies your own. Add a dose of personality. Entertain the people that choose to live in your apartment communities. Consider your office the theater, your desk, tour route and display apartment the stage and you are the main character. Act accordingly and tell some mind blowing stories.
Game on –
Your – beliving not in ghosts but rather the power of storytelling – multifamily maniac,
M