Apartment marketing
I don’t want people to know
I struggle with statements like this:
"The key is the taste," Tu said. "Ideally, I don’t want people to know what they are eating is vegetarian."
That was a quote from a fast vegetarian food restaurant owner. Now I understand from dollars and cents perspective why he would say that. He has the opportunity to attract both vegetarian’s and non-vegetarians or cannibalvegans, those who go back and forth. And furthermore he knows that the mass of citizens are already trained on taste by McDonalds, Burger King and to some degree Wendy’s.
But under the guise of being authentic why would you not shout from the rooftops that your product is what your product is? We can’t say it enough, consumers want authentic experiences and that includes the advertising that gets them and keeps them coming back. Why would you disassociate your great tasting vegetarian meal from being a vegetarian meal?
Do you think we do that in the apartment business when we market our respective communities. Do we disassociate from the very thing we should be creating connection with?
What do you think?
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Urbane Apartments
Eric and his team have it right!!!! Nice and famous. I am thinking 2008 will be insanely great for these guys. This is their first stab and incorporating Youtube into their marketing strategy and I must say I am impressed. The only thing I would add is a call to action at the end. The logo rocks, maybe drop the URL in under it or dare I say the phone number.
Nice work E, you are far and away leading the pack in your market place. Thank you for taking the time to share your creativity with us. M
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Excuse me, I have to take this call
Let me preface by saying that the intent of this blog is not to rant on things of a personal nature so I apologize in advance about the following.
I HATE it when you are invited to lunch by someone and then the bulk of the lunch is consumed by the other person taking phone calls and talking at length. Sometimes, it is best to leave the cell phone in the car. We would all be better for it.
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ForRent.com the magazine????
Do you think For Rent is keying into the idea that print media is going by the wayside. Lisa T. I know you will debate the idea until the Purple Cows come home but I am certain the day is coming.
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