Apartment marketing
GIS – Time to get familiar with it
What are you reading about these days is a question I hear often. Anyone who knows me knows that I read non-stop and the topics are all over the board.
As of late I am reading about GIS (geographic information systems).
Here is the Wikipedia definition:
A geographic information system (GIS), also known as a geographical information system,
is an information system for capturing, storing, analyzing, managing
and presenting data which are spatially referenced (linked to location).
I will be sharing some more in depth thought about this topic in the coming months and thought it would be cool if we could start a community discussion on the subject. I think it has far reaching implications for our business and how cool would it be if we were a part of shaping the uses.
Just a thought…
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Trust Marketing
Mike Brewer · · 1 Comment
At the end of the day all of our marketing efforts should be grounded in gaining the trust of those we wish to attract. Every message we send needs to not only imply trust but outwardly demonstrate it.
That said, what if we embedded a feedback score in our advertising? What if we based it on one question, a question we published in a strategic position on our websites and print media. The question would be; Would you recommend us to your friends? It could be demonstrated in percentage form and also list the number of respondents.
Thoughts?
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Over One Million Apartment Searches
SCOTTSDALE, Ariz., Aug 12, 2008 /PRNewswire via COMTEX/ —
Realty DataTrust, makers of VaultWare(TM), the apartment industry’s leading online check-availability and
reservation system, today announced that for the first time the monthly total
for consumers checking specific apartment unit availability online exceeded
the one million mark. The VaultWare reservation system logged the usage from
July 1 – July 31, 2008.
volume confirms that providing availability information online is now viewed
as more than just a convenience; consumers today expect to find reliable and
comprehensive information online that helps them make decisions on where to
lease and live.
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Apartment community forums
Forums allow you to be fleet of foot when it comes to dealing with concerns, issues or highlights that your communities might be involved in. In lieu of looking at criticisms, even the harshest ones, as potential business busters, look at them as potential business builders. You see it first and you handle it in public with authenticity, efficiency and grace. In my mind you foster opportunity for building a fan base or evangelists as some would call them.
Technorati Tags: apartment forums, apartment portals, apartment marketing, mike brewer
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Apartment Forums
Mike Brewer · · 1 Comment
I will likely be publishing a ton of thoughts on this subject over the next few weeks so I apologize in advance to those of you that have no interest in the subject. I will try to lace in tidbits on other topics to keep the discussion fresh.
That said, here is the first point that I think all owners have to consider if they tread into the blogging and or forum arena. You have to be front and center in the discussions. You have to be a voice in as many discussions as you can. If you think you don’t/won’t have time, let me suggest to you that the consumer of your product has time and they can and will exercise it.
Now I’m not suggesting that you have to respond to everything and or start every conversation and in the same breath I would counsel you to take part in a meaningful way.
Technorati Tags: resident forums, mike brewer
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