Apartment marketing
iJustine marketing an apartment community?
iJustine and Leo Laporte
discuss the cult of blogging. Justine livecasts her life 24-7. Laporte
utilizes many tools online to share his life: radio, TV, photos,
message boards, The Life of Leo Blog, as well as other means. [Fast Company]
What if one of these guys or gals lived at your community? I think I would make it a point to do some target marketing via real live customer service. Talk about thin lines, this could go either way in terms of casting a positive and or negative image of your community.
What do you think?
Top Ten Apartment Markets
Lisa points us to the Sperry Van Ness Report on the top ten markets to watch.
Feeling Used? It’s an Amazing way to live.
"This is the true joy of life, the being used up for a purpose
recognized by yourself as a mighty one; being a force of nature instead
of a feverish, selfish little clog of ailments and grievances,
complaining that the world will not devote itself to making you happy."
-George Bernard Shaw
Happiness is an inside job…the world will never make you happy!
BeNeighbor.com
We have been writing about this concept for sometime now. The idea of a site (not a portal) where residents can bond together in an online community not unlike myspace or facebook. BeNeighbor is just that but from a condo perspective.
I bought the internet address myapartmentspace.com sometime ago with just that intent. I wanted to build a site that would act as a conduit for community. Given my hectic schedule I have not done anything with it. Now might be the time. I might have to dust off the idea and take some action on it. We shall see.
Property Management Renewal Letter
November 7, 2007
Dear Resident,
It’s been a pleasure having you as a resident at [Community Name] Apartments. Your management team would like to take this time to thank you for your continued residency here and hope that you have enjoyed it as much as we have.
Attached to this letter is your new lease contract. This contract, if approved by you, will be an extension of your current lease for another year. All you need to do is check the boxes and sign at the bottom. It’s that easy! Once you have done this then you simply drop it off at the office or in the drop box located at the front of the office.
Also enclosed with your new lease agreement is your renewal packet with some important paperwork, including some information regarding a change in our utilities billing, for you to fill out and return with your renewal lease.
Another important change to note is that [Community Name] will now require all residents to carry Renter’s Insurance. Your renewal lease cannot be processed by our office without proof of that insurance. You can either make arrangements with your private insurance company, or you can stop by the leasing office and pick up information about [Insurance Company Name].
To show how much we appreciate your time here at Park Station we would like to extend a special renewal offer to you. If you turn in your renewal contract by Monday, November 26, 2007, we will give you a $400 credit towards your rent!!!!
It is our hope that you chose to stay with us, however, if you decide otherwise don’t forget to give your 60-day notice to vacate.
Thank you again for choosing to live at Park Station Apartments!
Sincerely,
[Insert name here]
Leasing Agent
5595 Street Address
St. Louis, MO 63112
Phone Number
