Apartment Marketing
Congrats to Terry Slattery
NORFOLK,
Va.—(December 5,
2008)—For Rent Media Solutions, a leading apartment resource for
searching apartments nationwide, and
a division of Dominion Enterprises, is proud to announce Terry Slattery’s
promotion to president of For Rent Media Solutions. This change is in
recognition of Slattery’s contributions to both For Rent Media Solutions and the
multi-housing industry.
“I have had the fortune of working with
Terry for eight years now,” said Jack Ross, president of Dominion
Enterprises apartment and employment businesses. “His impact on For Rent Media
Solutions and the industry has been substantial. He continues to show his
dedication to multi-housing through his membership in organizations like the
National Apartment Association, where he was recently recognized as a recipient
of a Paragon Award. I am confident For Rent Media Solutions will continue to
grow under his leadership.”
Slattery entered the multi-housing industry
in 1993, when he joined the For Rent
Magazine® office in Las Vegas as an account executive. Since then, he has held several positions within the
company, including national marketing director, vice president of marketing, and
vice president of national sales and marketing. He assisted with the execution
of LEADS™, the original tracking service in the multi-family
housing business, now considered the standard in the industry. He is also
credited for heading up the group that created
ForRent.com®, one of the nation’s leading apartment Internet Listing
Services.
“I am honored to step into the role of
president of For Rent Media Solutions,” said Slattery. “I am proud of the
success our company continues to experience and look forward to finding more
innovative ways to promote our clients through a combination of print and
Internet services.”
Slattery is very active in the
multi-housing industry, attending many industry conferences and serving as a
board member for the National Apartment Association. In 2007, he was appointed
chairman of the National Supplier’s Council. In this position, he co-chaired the
NAA Education Conference and Convention in Las Vegas and oversaw the development
of the National Suppliers Council. This is the highest level that a supplier can
rise to in the multi-family industry.
In his last role as the vice president and
general manager of For Rent Media Solutions, Slattery brought innovation to the
industry through new initiatives such as online video and mobile technology. As
president, he will oversee all aspects
of print, Internet, production and operations for all For Rent Media Solutions
publications and Web sites, including: For Rent Magazine®,
ForRent.com, Apartamentos Para
Rentar®, CorporateHousing.com and After 55™ Housing and Resource
Guide.
ForRent.com the magazine, ForRent, Apartment Marketing
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Multifamily Insiders Launch
Mike Brewer · · 1 Comment
NETWORKING WEBSITE LAUNCHING FOR THE MULTIFAMILY INDUSTRY
Website Offers New Way To Share And Collaborate
Houston, Texas (December 8, 2008) – Multifamily Insiders has announced the launch of its new networking website for the multifamily industry, which provides unique ways to network, coordinate more effectively, and share ideas, experiences, and knowledge with fellow members. The website multifamilyinsiders.com provides many different sources of information and networking, such as expert blogs, apartment-related discussion groups, multifamily news, file and document sharing, free job listings, and much more. The site serves all different levels of multifamily professional, such as onsite leasing specialists, corporate executives, multifamily investors, maintenance professionals, and apartment vendors, helping them develop their careers and business in new and exciting ways.
Joining Multifamily Insiders is completely free and, during the Grand Opening week starting December 8th through the 14th, Multifamily Insiders will be having several drawings for free Visa gift cards to select new members thanks to sponsors listed below!
Platinum Sponsors: Love Funding – Rent Wiki
Gold Sponsors: Apartment Expert – Career Strategies – Larry Duncan Consulting
Silver Sponsors: Apartment Dynamincs – Spot On Networks – Inspire Wifi
If you'd like more information about this topic, or to schedule an interview with Brent Williams, please call 832/978-3935 or e-mail brent@multifamilyinsiders.com
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Unemployment rate and the apartment market
Mike Brewer · · 1 Comment
It will be really interesting to see how unemployment rates affect the multifamily industry in the near term. With 533k more jobs gone with today’s announcement, unemployment has crept up to 6.7%. And, if my math serves me correct then 5,330 apartments were given to vacancy today.
The fundamentals for household formation turn for the worse with each and every American that is laid off. And, don’t look to the supply side for much hope. Even though it has come to a near halt, single family home foreclosures and condo reversions are stepping in to prop up inventory. The hard part about that market is that there are no formal tracking mechanisms. We are left to speculate what the impact will be on the rental market.
Be the difference that makes a difference is what I will leave you with. Whether you choose to be the value play and or the crazy and over the top all out frills apartment community, you must differentiate yourself. You must stand out in the crowd. It is no longer and option to be mediocre, run of the mill or plain white vanilla.
What are you doing to stand apart? Check out some of the prior entries on this blog to get some ideas. A few of my fellow apartment maniacs have been generous enough to share some amazing treasures that you can apply today.
Feel free to share some of your ideas as well in our comment section below.
Apartment market, multifamily market, unemployment rate
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Multifamily Revenue – Update
I posted about this last night not realizing that a full blown press release would be coming out today. I offer up my apologies to Steve and his group over at multifamilyrevenue.com as I know it was not my place to to deliver this information prior to his press release coming out. The power of the internet is to invasive sometimes.
I do look forward to what the multifamilyrevenue team have to offer. As for what I have seen so far, it is very well done. I have attached the official press release for your review.
MultifamilyRevenue.com Website Delivers Clear Evidence that Revenue Management Software Boosts Apartment Net Operating Income
Website is free source for reliable revenue management information to drive higher profitability for multifamily operators
San Francisco, CA (PRWEB) December 4, 2008 — Multifamily housing veteran Steve Lefkovits announced the launch of MultifamilyRevenue.com, a Joshua Tree Internet Media, LLC website, to provide multifamily housing operators with objective, trustworthy information on how to increase revenue and optimize and stabilize lease/rent pricing through the adoption of multifamily revenue
management technology. Until now there has been a shortage of credible,
objective information on how revenue management systems work in the
multifamily industry.
The site presents documented case studies, video presentations and
independent third-party commentary on multifamily revenue management
implementations; it also documents high-level findings describing
revenue increases from 2.5 to 4.5 percent by revenue management
software users. The site also lists 30 well-known apartment companies
that use revenue management systems, including three of the top ten
largest multifamily owner and management companies.
We launched MultifamilyRevenue.com to help operators improve their revenue and have greater visibility into market conditions and how they affect lease/rent pricing |
Our new site provides case studies and video interviews with industry professionals to de-mystify how revenue management systems are successfully working in the industry |
The site’s founder, Steve Lefkovits, is a respected multifamily
industry professional who served as vice president of the National
Multi Housing Council and as senior vice president for BRE Properties.
Lefkovits was also the creator of the National Multi Housing Council’s
Technology Forum conferences.
Revenue management information to optimize lease/rents
“We launched MultifamilyRevenue.com to help operators improve their
revenue and have greater visibility into market conditions and how they
affect lease/rent pricing,” explained Lefkovits. “The industry now has
a source of solid information on revenue management. Our goal is to
provide operators of all types with free actionable business
information that enables them to make informed apartment revenue management systems decisions that improve their company and the industry as a whole.”
The new site also includes third-party Wall Street validations that
revenue management systems add economic value to a company. Currently
featured on the site is a report from BMO Capital Markets’ Rich
Anderson on his evaluation of the leading revenue management systems
for the multifamily industry.
MultifamilyRevenue.com provides information on:
- Financial benefits of revenue management to multifamily operators
- Implementation case studies from respected companies
- Rosters of multifamily revenue management system users and providers
Lefkovits noted there is a lack of information in the multifamily
industry surrounding how revenue management software is used, how it
benefits operators, and the scope of its adoption. “Our new site
provides case studies and video interviews with industry professionals
to de-mystify how revenue management systems are successfully working
in the industry,” said Lefkovits. The site also lists the names of
companies using revenue management systems and provides lease/rent lift
results based on actual pilot studies from a wide variety of
multifamily markets.
Revenue Management – In Depth Analysis at AIM 2009 Conference
Revenue Management case studies from MultifamilyRevenue.com will be
explored at the 2009 Apartment Internet Marketing (AIM) Conference. In
its fourth year, the AIM Conference series is the premier multifamily
conference on Internet marketing and online transactions. The AIM 2009
conference will be held from April 29 – May 1 in Denver. For more
information and register online, visit http://aimconf.com.
About MultifamilyRevenue.com
MultifamilyRevenue.com is the apartment industry’s definitive online
resource for business information about revenue management and
optimization best practices and welcomes the participation and
contributions of experts in the field. If you would like to contribute
articles, corrections, additions or other pertinent information that
helps to further the industry’s understanding of revenue management,
please contact us. MultifamilyRevenue.com and the Apartment Internet
Marketing Conference is owned and operated by Joshua Tree Internet
Media, LLC.
Contact:
MultifamilyRevenue.com
Steve Lefkovits
Executive Producer
5834 Vallejo Street
Emeryville, CA 94608
(510) 444-2988
Email: steve(at)jtimedia.com
Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404)256-5512
Email: Julie(at)softscribeinc.com
multifamilyrevenue.com, revenue management, yield management, IRO
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Multifamily Revenue Management
Mike Brewer · · 1 Comment
Interesting site I ran across this evening, multifamilyrevenuemanagement.com
I will say having worked for Equity Residential for nearly ten years and having experienced the roll out of a revenue management system, it does work. Big time! I did, however, have the unique experience of building my very own revenue management system that outperformed the big ticket model. That was short lived and not well publicized by our pricing analyst. That aside, the site above offers some good video sound bites along with some other good content. Check it out if you have a few extra minutes.
multifamilyrevenuemanagement.com, revenue management, multifamily
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