Apartment Leadership
Resident Forums/Portals
Mike Brewer · · 1 Comment
A big shout out to Eric and his team over at Urabane Apartments for starting what I think is the first completely open for public participation message board. [check it out and join the discussion here]. This is truly trailblazing stuff in my opinion.
A couple of items of note on things such as blogs and forums.
1. They take time (seems like a crazy notion in the age of the Internet)
2. It comes with quality and quantity. With this blog for example, once I crossed the 500 post mark the traffic floodgates opened up. Not sure what, if any, the magic number is but you will know it when it happens. The major point being, just as with forums, that it takes a bit of time.
3. You posts/forum entries must be easy to share. I use the example of Google Reader’s, an RSS feed organizer, email function. At the bottom of every feed you have the option of emailing it on to anyone you might think has an interest. I use this function no less than 5 times a day to share posts.
To end, I put out a hopeful call to the community on this subject. I think we have an amazing opportunity as a community to participate in Urbane’s effort and to use it as an example for our very own company. Please use the comment section on our blog to post your thoughts; good, bad and/or ugly. And, thank you in advance for taking the time. M
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Apartment Marketing: A must read book
This is a must read book for all of you. It speaks precisely to the core of my thoughts on resident forums. As many of you know I am passionate about the idea that your forums and portals need to be open to the public as to be completely transparent.
Read this book and meet me back here with your thoughts. I will try to hold on to mine until I hear from you. Tap the link here, drive to the store right now or order it from your favorite on line bookstore. What ever you do, get it soon.
Technorati Tags: groundswell, apartment forums, resident portals
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Employee Engagement
A 2002 Gallup Poll indicated that just 1/4 of American workers are engaged in what they do. The poll goes on to site some reasons why and the implications for what it means to productivity and innovation.
That being said, I am curious to hear what the group has to say about the topic. [Click here to comment]
Technorati Tags: employee engagement, apartment marketing, mike brewer
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The soccer mom myth
I am ordering my copy today, I will let you know what I think as I get into it.
The room was a marketer s dream, filled with educated, savvy women with money and the urge to spend it. Holly asked a pointed question: “How many of you in the room consider yourself a Soccer Mom?” The silence reached a crescendo and nary a hand rose.
Every time Holly asks that question, usually only one or two women raise their hands. The numbers never change. Normally, only one to two percent of the crowd identifies themselves as a Soccer Mom. If you listen to marketers and politicians, there are millions upon millions of Soccer Moms out there, yet we’ve found only about seven.
What’s going on here? Why aren’t more women identifying themselves as Soccer Moms? Come on, there’s nothing wrong with being a Soccer Mom, right? Right?
If women don’t consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group?
It’s time for a wake-up call about who today’s female consumer really is, how she really thinks, and why she really buys both online and offline. Prepare to kick the Soccer Mom myth to the sidelines, and learn how to market to women in a way that translates into more customers, AND bigger profit.
Technorati Tags: the soccer mom myth, apartment marketing, property management, mike brewer
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The claim to the right way to do things
Leaders in the apartment business are faced with countless decisions on a daily basis. Everyone of them are important in some way shape of form to the direction of the organization.
We talked about the 10-10-10 principle a couple of posts ago and the role it plays in decision making. Another principle I think is important is not taking or making the claim that you know the right way to do things. In our business many times there is no exact right way to do things. The last thing anyone wants to hear is a page out of your autobiography. They don’t want to hear how you did it when you were a leasing consultant, how you did it when you were a assistant manager or how you did it when you were a manager.
Rather, what they want to know is how much you care about them as individuals first and professionals second.
My time in this industry has taught me that I don’t know even the half of it and everyday I learn something new.
Think about that the next time you are tempted to tell anyone the right way to do something.
Technorati Tags: leadership, apartment leadership, mike brewer
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