Mike Brewer
Laid-Off Multifamily Execs – Can Win Free Admission to AIM Conference
Do you know someone who was recently laid-off from a multifamily management or investment firm? We at AIM have put together a special deal to help them get back on their feet:
Ten laid-off multifamily professionals will receive free admission to the 2009 AIM Conference and one-on-one career counseling services on site.
Find out more about the AIM Career Transitions giveaway at: http://aimconf.com/career.
The application period begins today and closes on April 3, 2009. Winners will be announced the following week. The winners will be selected randomly from the pool of applications and will receive free admission to this year’s AIM Conference, regularly $595 per person. CallSource, a leading provider of call-tracking technologies and advisory services, is sponsoring the AIM Career Transitions giveaway.
The 2009 AIM Conference will be held in Denver, CO from April 29 – May 1, 2009 at the Denver Marriott City Center. To learn more about the AIM Conference, visit: http://aimconf.com
** THE AIM CONFERENCE: Focused, Cutting-Edge Education to Improve Skills & Careers **
Internet marketing is a revenue driver — and it’s one of the few revenue drivers that an apartment executive can control. If you’re looking for a career edge, knowing how to stimulate traffic and sales will give you bankable tools you can demonstrate to new employers. We want all attendees to leave AIM with the confidence and skills to continue to add value to their organizations in this tough economic climate.
The 2009 AIM agenda contains the best available resources to help attendees improve their careers and succeed in this current recession market. View the updated AIM 2009 agenda at: http://aimconf.com/agenda
Featured Career Transition Sessions:
To keep up with the changing economy, career counseling services will be available to all AIM 2009 attendees. Shirley Levey from Liberty Executive Search will give a special presentation on multifamily career advancement and will provide one-on-one counselor to the Career Transition winners.
In a special presentation that shouldn’t be missed, executive business coach and Harvard psychologist Sharon Melnick, Ph.D. will present on “Mindset Tools for Changing Times” in which she will share techniques to help executives to take charge of themselves and their organization.
View the updated AIM 2009 Agenda: http://aimconf.com/agenda
MORE AIM LINKS:
OVERVIEW: http://aimconf.com/
AGENDA: http://aimconf.com/agenda/
TESTIMONIALS: http://aimconf.com/testimo
SPEAKERS: http://aimconf.com/speaker
2008 ATTENDEES: http://aimconf.com/last-ye
SPONSORS: http://aimconf.com/sponsor
HOTEL & TRAVEL: http://aimconf.com/hotel-t
CAREER TRANSITIONS GIVEAWAY: http://aimconf.com/career
REGISTER NOW: http://aimconf.com/registe
AIM Conferenece, Multifamily Technology Conference
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Should your website be a Craigooglelist?
It seems the tipping point is here with regard to the way consumers use the Internet for information to make purchases. There is a stat out there that suggests that 53% of users get their information in places other than corporate web sites. I wonder if it is time to re-imagine the corporate website.
In lieu of a shiny new one dotted with the general me me me stuff accompanied by a map of all our properties, should we move in the direction of a social classified [Craigslist] concept? I’m not suggesting we ditch the specific company and community information but maybe we just display it in a different manner. Can we give them what they want right when they want it? Can we get to the point without sacrificing engagement and overall experience? Or, would the engagement and overall experience be amplified positively by a less cluttered approach? I think the overriding theme in developing a web presence going forward should be to make it more social in nature.
That in mind, do you think it is conceivable that an apartment prospect just wants to get to the pertinent information via a search box – for all intents and purposes, they are expertly trained by Google to do so. Could we get away with just having a search box on our home page? Maybe after that, they just want to read a few reviews so that they can make a more informed decision about joining our apartment experience? Could each one of our listings carry with it a review or two? – And on that point, why use a third party when you could provide your own feedback [Yelp or Aptratings like] mechanism? Would it carry the same credibility?
Maybe the site is a mashup of Goolge and Craigslist [Craigooglelist], where your homepage is a search box that leads to a set of classified listings that include reviews. We could include links to the other stuff just in case the user wants to see it.
The over-riding point here is, do we need to rethink the corporate apartment website?
Have a stellar Sunday. M
Corporate apartment website, apartment website, multifamily website
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Apartment Leadership: 5 ways to cure tardiness
1. Educate: Make sure your standard and expectation are clear. And, communicate it often
2. Monitor: Keep track with a log – I would encourage you to automate it
3. Counsel: Communication is key – finding the why behind the behavior many times will solve the issue. Documentation is a must be it positive or negative. I use the SBI model: s: situation b: behavior i: impact – more on that in a later post
4. Follow up: Don’t wait for the behavior to happen again – instead follow up in three to five days and out some praise for showing up to work on time
5. Take corrective action: Hey, if you can’t change people; change people. Don’t be afraid to free up someone’s future.
multifamily leadership, multifamily HR, tardiness at work
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Update – MyNewPlace Implements Facebook Connect: Apartment Search Goes Social
I tried this application out this morning and while it is very cool and I applaud MNP for giving it a shot, it needs a little tweaking. That being said, I am no expert when it comes to understanding the nuances of Facebook so forgive me if I mispeak in any way.
What I love about it is that it was a seamless exercise to post a property to Facebook – one click on the “post to Facebook” button and and I was taken to the page below. I assume if I were not logged into Facebook, I would have been taken to a Facebook connect log in page.
Next, a quick click on the publish button sent the post to Facebook. Now here is where it became a little interesting for me. I logged into my FB account and by default to my news feed page. I anticipated seeing the property posting somewhere in the newsfeed but it was not there. I had to click over to my profile page to finally see the posting.
I find that to be a bit cumbersome in the sense that I hardly ever view my own profile page or the profile pages of my friends. In other words to see the properties that my friends were talking about I would have to navigate to each of there individual profile pages. That is very disconnected and not very useful to say the least.
All that being said, I really applaud the effort but would encourage MNP to make a quick adjustment that would allow these postings to move right to the newsfeed on FB – that is if it is possible to do so.
On a side note, MNP has been actively participating in a Twitter conversation this morning about the launch. It’s been fun to watch as it has included everyone from industry consultantss and users to competitors. I really applaud them for being present and open to the feedback. Check it out here: @mynewplace.
Related story: Apartment Search Goes Social…Almost
MyNewPlace Implements Facebook® Connect: Apartment Search Goes Social
SAN FRANCISCO, CA- February 19, 2009 – MyNewPlace™, the Web’s fastest growing apartment and home rentals site, today announced that it has added Facebook® Connect functionality to its Web site – allowing its users to get feedback on prospective apartments, condos and home rentals by posting property information to their Facebook page. MyNewPlace is the first real estate and apartments Web site to implement Facebook Connect, allowing consumers to tap into their social graphs to make more informed decisions about where to live.
“Most people want the opinion of friends, family and roommates before choosing a new place to live. Facebook’s more than 150 million users can now quickly and easily log into MyNewPlace using their Facebook account, post properties they are interested in to their Facebook page and get feedback and advice from the people that are most important to them,” commented Mark Moran, Vice President of Marketing and Business Development for MyNewPlace. “With Facebook Connect, getting opinions from friends and family is as simple as a click.”
Over 3 million people use MyNewPlace monthly – ranging from recent college grads with several roommates, to families with young children, to corporate relocations. MyNewPlace’s internal research indicates that over one third of its visitors already have a Facebook account, while many others may choose to sign up for a new Facebook account to utilize this functionality.
Facebook users communicate and share information through the social graph, the network of connections and relationships between people. Giving users control over their privacy is paramount on Facebook. With Facebook Connect, users can be assured that the same privacy settings they have set up on Facebook will follow them when they log in to MyNewPlace.com.
About MyNewPlace
MyNewPlace is a nationwide apartment and home rental site where consumers can efficiently search through over six million rentals to find the perfect place to live. The award winning site combines extensive and up-to-date property information, including photos and videos, with advanced mapping and other functionality. The company provides the multifamily marketing professional with the most innovative and cost-effective tools to fill their vacancies. From MyNewPlace.com: the industry’s fastest growing Internet Listing Service for apartment search, to MyNewSite: the industry’s most cost-effective website solution, MyNewPlace puts the best tools in the hands of owners and managers to help market their apartments for rent. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999. For more information, visit http://www.mynewplace.com.
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Facebook® is a registered trademark of Facebook, Inc.
mike brewer, MyNewPlace, Facebook, Apartment Search Goes Social, Social Media
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Tryvertising – Give an apartment away for six months
I ran across the following over at Marketing Daily
Ford is doing a similar program for the Fiesta, which is again more social. Ford is giving the car to 100 enthusiasts–people have to submit why they should be chosen–for six months, and they have to share their experience with everyone [via video blogs] so the outreach and following becomes much larger. And that’s what we are really talking about. Yes, there is a big investment in one-to-one–but the fact is, in these environments when I’m answering one person’s question, it’s available to millions for viewing. It’s very powerful.
What if we gave an apartment away for six months in exchange for their documented experience? In addition to the apartment you could give away a HD FLIP video camera, a YouTube account and a guest posting access on your community blog.
I think I am going to give this one a shot. I will let you know how it goes.
M
Related Story: Tidbits from The Marketing Nerd
mike brewer, youtube, apartment community blog, tryvertising
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