Apartment Marketing: Creating Community
Meet Lisa Zagoren – Property Manager at Mills Properties. She is responsible for the amazing and over the top performance of a 758 unit asset in North St. Louis County named Oak Park Apartments. This summer she has taken on the responsibility of producing a full on kids camp. She and her team are hosting twelve children from in and around the community and running them through all kinds of fun and educational activities aimed at keeping them off the streets and actively involved in her apartment community.
The camp runs daily from 9 to 4 and each of her team members to include herself are responsible for facilitating the activities. I got my first chance to observe the Kid’s Club last Thursday during a weekly site visit. At the time the kids were playing musical chairs and having a blast. The program goes beyond just having fun, however.
As you can see from one of the fliers created to promote the program, they are offering math, reading, language and arts, exercise programs, entrepreneurship training along with a host of other activities aimed at helping the children. Many of the educational programs are facilitated by four high-school students who also participate in the Kid’s Club. Their participation will yield them school credit for participating in a community service over the summer.
I had the privilege of meeting one young man who definitely exuded a community spirit. His firm handshake and confident demeanor assured me that he was aiming for a bright future somewhere in the world. It jazzed me to know – in the mean time – that he would be serving the Oak Park children this summer.
I got the real sense that this program is just the beginning of something of something really special as it relates to building community. And the marketing benefit? A whole host of kids and parents are talking about the Oak Park Kid’s Club and how cool it is…as such we will be checking in and reporting out often.
I’d be remiss to avoid sending out some major crazy cool – hat’s off to the Oak Park Team! Great Cause! And, thanks for rocking the house – always!
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.