Measuring the marketing impact of Social Media on your business
And for this, my 900th post on this blog;
I would liken the creation of a metric that truly captures the effectiveness of using social media platforms as a delivery mechanism for your marketing efforts to the follow;
I think that it's just a bit complicated – I would equate it to those darn word problems from high school – You know the ones – A car leaves Chicago traveling at fifty miles an hour into a thirty mile an hour head wind. In mile four they hit a south by southwest semi-head wind blowing at four miles an hour six inches off the ground and fourteen miles an hour twenty three inches off the ground. Your car weighs fifteen hundred pounds except on this day you have five people along for the ride. Sally weighs fifty pounds, Johnny weighs eighty pounds, Sam weighs a hundred and sixty pounds, Charles weighs eighty-eight pounds, Will weighs twenty pounds and you weigh in at a hundred and eleven pounds. That is right before three of you ate double quarter pounders with cheese. Charles had two.
At what speed are you traveling when you hit Saint Louis and at what time will you arrive in Dallas if you left at five in the morning on a Sunday driving on a road with seven inches of fresh powder on top of three inches of ice.
At what speed are you traveling when you hit Saint Louis and at what time will you arrive in Dallas if you left at five in the morning on a Sunday driving on a road with seven inches of fresh powder on top of three inches of ice.
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.