Apartment Marketing: Pay-per-lead
mynewplace and rentwiki charge by the lead and or email. I get the sense that if you don’t pay they just won’t pass along your contact information to perspective residents. Is it just me or does this seem nuts? I love the idea from a business perspective. That said, why would any owner subscribe to this model given all the free resources in the market place.
Along the same lines Rent.com is reportedly forcing the issue with its referral service. That is to mean, if a prospect moves to claim their $100 and the community proves the lead came from some place other than Rent.com doesn’t care. I am working to get further information and only post it here for that reason.
I look forward to your thoughts on this. Please drop us a your comments when you have a spare moment.
rentwiki, mynewplace, rent.com, apartment marketing
Share this:
About Mike Brewer
My mission is to tease out the human potential in the multifamily space.