Green Guest Card
I was listening to a professor from MIT’s economic department teach a class on microeconomics yesterday and….okay, so I was just checking out iTunes U and sampled the class. I did catch an idea that I thought was pretty cool, the syllabus for the class was only available on-line at the professor’s university sponsored website. He even said it was a conscious effort to be more green.
That said, it got me thinking that the idea of a paper guest card is over. I have to believe that someone out there has made this transition although I have not heard as much. I also thought about this in the context of my idea about bar coding every print media you have and installing inexpensive USB bar code readers on our leasing computers that are programmed to accurately log where you advertising dollars are being spent.
On the note of bar-coded advertising, I think I saw that someone out there starting doing this recently. It made me think of the prose Self-Reliance written by Ralph Waldo Emerson sometime back. In essence he said speak up, speak often and speak repeatedly because if you don’t you will eat your very ideas off the plate of another. It was a, I could have, should have, would have moment.
I digress. What do you think about the idea of the guest card being completely computer driven? Can anyone recall the company that incorporated bar codes into their advertising? I wonder how it is working for them.
Share this:
About Mike Brewer
My mission is to tease out the human potential in the multifamily space.