Are they ready to listen
Great post by Seth Godin. [Link Here My biggest takeaway came in this sentence; *The tragic mistake of demographics and media planning is that they overlook the single most important issue: is the person you’re talking to ready to listen?* We can do all kinds of homework relative to attracting the right target audience and guess what; if they are not ready to lease then you are not relevant. The key to me then is to find a way to determine attention in advance. Any thoughts?Share this:
About Mike Brewer
My mission is to tease out the human potential in the multifamily space.