STL
#Apartmentmarketing: Share
People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust! – Malorie Lucich – Facebook Spokesperson
Know and Trust
When it comes to using social media to market apartments, I think we are still in the early miles of a endless endurance pace across the deserts of Africa. Some in the business have caught the fact that business is transacted by great story tellers. And, it is incumbent upon us, on the selling end, to give exceptional reasons for our buying constituents to echo the very stories we tell them when we sell our goods and services.
Park Clayton Apartments
Park Clayton rests just about a mile from Washington University in Saint Louis. The apartment community is but 104 units and boasts zero meaningful amenities outside of location. Even that has it’s challenges as it relates to getting to the university. It sits on the opposite side of a major freeway that disects its way to downtown Saint Louis. Yet we have Likers and we have occupancy.
Our Mills Branded Park Clayton Specific Facebook site boasts just over 300 likes. They are made up of current residents, former residents, industry professionals from in and out of Saint Louis and employees of Mills. Within in the diverse mix of people is a group that hails from the Far East and they love Park Clayton. They love the Luaus, they love the open houses to show off our upgraded units, they love the annual St. Patrick’s Parade that makes its way down the street in front of the building and they love Reb’s dump joke Friday. And they love to share.
Share to Rent
About a year ago Teresa, the Property Manager, used Facebook to give away some goodies and the response was over the top. One resident shared with over 100 of his friends in order to stand out in his quest to receive the prize. He shared the story with his friends in the Far East and they shared back. And, they shared back in a big way. You see, this young man had friends who were in wait to come to the states. More specifically in wait to attend Washington University in Saint Louis. And, you better believe they leased at Park Clayton. All because we told some stories that people could share.
Multifamily #Trust30: Misunderstood
Day 30 of the #Trust30 challenge
Is it so bad, then, to be misunderstood? Pythagoras was misunderstood, and Socrates, and Jesus, and Luther, and Copernicus, and Galileo, and Newton, and every pure and wise spirit that ever took flesh. To be great is to be misunderstood. – Ralph Waldo Emerson
As we roll across the finish line; I feel a sense of discipline having set in. I find myself looking forward to sitting down at the keyboard to punch out a few words before I get my day started or to put a nice end cap on it before I lay to sleep. Either way it’s been a great way to recall some memories, formulate some new business and life strategies and dream a little to top it off.
Multifamily Challenge
Many are misunderstood in this world, even the simpletons. I think the message central to every prompt along this thirty day journey has been to be your best and authentic self in light of the difficult circumstances that crop up from time to time. Context and content are teachers that build character. And character fuels your emotional fortitude so that you might when adversities strike. And, they will strike, to be sure.
In parting – my encouragement to each of you is to partake in your own #trust30 challenge be it this or one of personal prompting. Do something that gives cause for you to write everyday for thirty days straight. Do it on or offline as it’s not the platform that matters but rather the person(s) you further along their given line in this life. And, don’t be afraid to be misunderstood –
Your wishing you the very best along the way contributor,
M
Multifamily #trust30: Peace
Day 28 of the #trust30 challenge…
Nothing can bring you peace but yourself. Nothing can bring you peace but the triumph of principles. – Ralph Waldo Emerson
I am going a little off prompt today.
I 100% that peace is an inside job and to the extent you can do away with the compare and contrast of the next guy/gal, car, house, job etc…; the more peace you will have.
Multifamily Social Media Land Grab
I can recall in the not to distant past where I became very very wrapped up in the social media land grab. It sent me into on of the most mentally tiring times I can recall. I threw principles like, discipline, patience and resource right out the window. I spent some very crazy hours posting, tweeting, etc. Don’t get me wrong, I learned a lot but I sacrificed a lot as well.
It’s in what I lost that I give advice related today’s quote.
Pace yourself and focus your attention on what you are and or what you are becoming as a result of where and with who you spend your time in lieu of dominating the platforms and tools.
I read somewhere that you become like the seven people you hang around most and the books you read. I am certain there are more things that influence you but these two are fairly fundamental. And, I believe the quote to be true. So, choose wisely.
Your doing a lot more to pace these days contributor,
M
Multifamily #trust30: Future Text
Day 27 of the #trust30 challenge. Getting close to the end; I think I will miss the daily exercise a bit…
Speak what you think now in hard words, and tomorrow speak what tomorrow thinks in hard words again, though it contradict every thing you said today. – Ralph Waldo Emerson
Imagine your future self, ie, you 10 years from now. If he/she were to send you a tweet or text message, 1) what would it say and 2) how would that transform your life or change something you’re doing, thinking, believing or saying today?
(Author: Tia Singh)
Multifamily Tomorrow
My tweet would be;
Listen attentively. You will be all the better for it.
That would give cause for me to listen more and speak less. Take more action and give less lip service.
Your listening attentively contributor,
M
Multifamily #trust30: Right and Wrong
It’s day 22 of the #trust30 challenge – we are coming down the stretch now.
Good and bad are but names very readily transferable to that or this; the only right is what is after my constitution, the only wrong what is against it. – Ralph Waldo Emerson
…What are your false comparisons? What are your false expectations? What are your false investments in a story? List them. Each keep you from that internal knowing about which Emerson writes. Each keeps you from making your strong offer to the world. Put down your clever, and pick up your ordinary.
(Author: Patti Digh)
Multifamily Right and Wrong
There was a time not so long ago that I go so wrapped up in social media and the highs it gave me that I lost track of being ordinary. Be it comments on my blog posts or twitter conversations with people on the local or national scene in the property management business or the occasional back and forth with a best selling author, it was all very addicting. Addicting to the ego and contradicting to the ordinary.
It cost me in a big way personally about five years ago. I got so caught up in that I ignored the most important people in my life. Not so good. I read a book back then titled: The Heart of Man by Eric Fromm. In it, he described the ego in the way of every man being a wolf. Innate in all of us is this wonderful gift termed free will. It’s right on when handled right and likewise when handled wrong. It’s easy to get wrapped up in the ecstasies of work, life or otherwise because the wolf is always at play. He’s looking for the moment to strike at the true heart. The wolf loves clever and every other wild endeavor. He abhors ordinary.
My prompt – stay true to who you are. And, by all means necessary [put down the phone, the email, the text, the facebook, the twitter, the iPad] to ensure you are true to the ones you love and the ones that love you. Ordinary is extraordinary when you think about it. Try it on for size sometime.
Pretty good prompt for a Friday –
Your see you down the stretch contributor,
M
