The Blasted Apartment Doormat

Our guest post today comes to us from Lisa Zagoren, property manager at Oak Park Apartments – managed by Mills Properties in St. Louis Missouri. Lisa also serves as a blogger at Real Life STL, a blog focused around über cool neighborhood-centric conversation. In my travels as a property manager, I’ve come across some really…

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Water Trucks are the New Snow Removal Expense

We, at Mills Properties, have been celebrating a very positive variance in all of our financial reporting as of late. No winter equals big numbers flowing to the bottom line in the way of savings. Heat Wave That is until the country slipped into the worst heat wave in real recent history. Unless you are…

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Apartment Budgets: Loss to Lease

Welcome back for another installment of the Apartment Budget series. Today we are going to talk about Loss to Lease. Interesting side note, I did a piece on this a number of years ago and to this day it remains the number one read article on this blog. Before we get started, I wanted to post…

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Good or Bad Strategy: Kenneth Cole

I really like the Kenneth Cole brand and have been for a long time. There was a stretch of six years where I purchased the same black KC Reaction dress shoes because they were perfect. As of late they shifted a piece of their marketing strategy to include some real hot bed social issues –…

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#apartmentbudgeting: Think Value

Short and sweet budget tip for 2012… When thinking about your marketing spends in 2012 think in terms of what will bring value to your ideal resident in lieu of what your absolute spends will be on print, internet, social media and the like.

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Apartment Pics: Photosynth

Caught this story over at a Century 21 site. Photosynth is an iPhone app that allows you to take 360 photos and upload them right to the likes of Facebook and the such. It’s after dark now but I can’t wait to try this out tomorrow. Get Them Involved I can see this being a…

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#apartmentmarketing: Social Media Proof

The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. – Dan Zarrella So much flying around out there in the way of experts, guru’s, master’s of the universe and the such. My new default gauge for validation; can I talk to a client that used…

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#apartmentmarketing: Facebook vs. G+

Are you wondering if G+ business pages, when they debut, will be worth the work for your apartment community or property management company? Here is my take – He who controleth the algorithm’s to Page Rank is the one for all of thee… Short answer – yes That is not to mention, I predict 9/10…

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