Multifamily Marketing
What Jerry Garcia could teach us about Apartment Marketing
You understand that the consumer is in control of your brand – now what?
Do something about it –
It’s time to shine! It’s time to take that understanding of not being in control and do something exceptional with it. And, knowing that innate in every single potential apartment prospect or long term super loyal resident is a little thing called emotion – focus there. Get it on it! Crush it! – as Gary Van-ner-chuk (is it me or does he look like a hit man in the “It’s 2010…grab it” video) would say.
How do you do something about it in the apartment space
It all starts with giving your prospects or residents something to discover. How do you do that? Be it a blog – a Facebook Fan Page – a Ning site or Twitter – you have a chance to add value through a little word called discovery. It has to move beyond the typical recommendation or link pointing to this or that or the other. Or god forbid, your floor plans, amenities, current specials and the such. Chances are they have discovered most of the stuff you are pointing to – especially if you use curated content hosed from another source. People want surprise – they want intrigue – they want variation. Think Greatful Dead here.
What the Grateful Dead can teach us about apartment marketing
“You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do.” – Jerry Garcia
There was nothing normal about a Dead show. Every single gig was 100% unique and full of mystery. Every tangent that Jerry went off on was unique from the former and or the next. It added an element that gave cause for one of the most radical followings of our life time. One thing their shows were not – static. They were spicy. They were ever evolving and full of flavor. As a result their repeat business was off the charts and the buzz (pun intended) marketing persists to this day – even beyond the death of Jerry.
What kind of spice are you ready to deliver in 2010?
Dare I say – get your Jerry on!!
4 Steps to Empowering Apartment Prospects and Residents
Want to empower your apartment seekers or current resident base to engage? Here are four steps to do it by –
1. Get the question, “What do you think or What would you do,” imbued in your head and use it – often
2. Listen – when peeps answer your question avoid the propensity to interrupt. Listen mindfully and question accordingly
3. Empower – turn them loose – let them go and encourage them
4. Throw a party – shout from the rooftops – bring the noise – shower the accolades – let them know how important they really are
Apartment Marketing – Talk About Buzz
This is brilliant –
Apartment Marketers – The Thing You Fear Most is the Thing You Should do Next
Fear will no doubt govern the landscape in 2010 as it relates to moving forward with your social media initiatives or lack thereof. Take comfort in the idea that – you are not on an island by yourself. Take comfort in the idea that fear has a place in the conversation. But, so does courage. The cool thing about taking action in 2010 is that many have blazed a trail – it may not be the exact trail that you or I would blaze and in the same respect it’s a good starting point.
New ideas on how to market apartments
Before you lick your chops – ready to digest the latest and greatest ideas – stop and ponder this:
“I can’t understand why people are frightened of new ideas. I’m frightened of old ones.” – John Cage
New ideas are really endless and ever evolving – take a gander Brent Williams masterful creation Multifamily Insiders if you need to get the creative juices flowing. He has amassed a countless number of amazing multifamily professionals sharing openly on every subject you can imagine. And, as it relates to fear and courage, they have no doubt shared your concerns and provided a lighthouse to guide you by. If noting else take the time this year to join in the discussion and share your concerns – you owe it to yourself and your organizations.
Technorati Tags: mike brewer, mbrewer, apartment marketing, using social media to market apartments, social media apartment marketing, multifamily marketing, John Cage
Using Social Media to Market Apartments – Crazy?
“A question that sometimes drives me hazy: am I or are the others crazy?” – Albert Einstein
2010 will undoubtedly be the year that many more apartment owners and management companies jump into the participation, conversation, marketing turned upside down feeding frenzy free for all. And, there will undoubtedly be others that continue to sit on the sidelines asking themselves a question not unlike Albert’s.
The whole frenzy brings to mind a great question: “What four words can make a sad man happy and happy man sad?” – This too shall pass. That is what I have to say about using social media to market apartments – is it crazy? Who knows. Will it too pass? Sure but by all leading indicators, it might pass and leave in the wake a bunch of formerly happy owners and operators.
