Multifamily Marketing
Wouldn’t it be cool if…
…there was an instant notification mechanism alerting us that a prospect was surfing around any one of our marketing avenues? If each one of those platforms notified us with a ping we could move to immediate engagement. It would be similar to a bell on your front door.
I know we have that in the way of prospects sending email for additional information but what if we could simply and in real time just thank them for stopping by and engage them in some productive conversation. Not sales jargon, like “I can help you.” or “What can we do for?” Is it invasive?
One might suggest that permission for engagement is not established in this concept, I would suggest that it is. Permission is established the second they hit your page and the ping goes off.
What do you think?
Resident Loyality Programs
I am curious what we have going on out there as a community in terms of resident loyalty programs.
I ran across some advertisements today that got me thinking about the subject. I married it up with pay for performance and thought about the following.
On lease signing day what if we described a pay for performance metric that enticed residents to pay on time. That is a rewards based system that paid them a concession at the end of their lease term. For instance, for every month that they paid on time they received a $10 credit to use toward an extension of their lease term. That’s just one idea, the possibilities are endless.
What are some of the organic things that you are doing as an organization to create loyalty?
FLIP Thank you video
How many of you apartment maniac friends of mine have used the FLIP video recorder (Did you see they have an HD version now? WOW) to send a thank you for dropping by video. That is in lieu of or in combination with a thank you card. It really is the ultimate be-back motivationg cool factor mechanism of the day.
Imagine your prospect walking out the door and you find a quick second to record a thank you for stopping by FLIP video that you promptly send to them. Imagine now that they open their email and it’s YOU saying, “thank you, enjoyed our time together and hope to see you again. Have a famous day.” Maybe you have your Forrent.com the Magazine community theater laced in. Ok, maybe not. Nevertheless, it is cool, memorable and remarkable.
Has anyone out there tried this yet, if so send me a link so I can give you some blog time and kudos.
Have a compelling day all. M
Why did you lease?
In the dynamic realm of multifamily real estate, understanding why individuals call a property their home is crucial for growth and success. Traditional marketing strategies often analyze why prospects did not lease, yet there is a transformative opportunity in shifting this perspective. By asking new residents why they lease, we can uncover invaluable insights that affirm our strengths and provide a robust foundation for strategic marketing efforts.
This approach fosters a paradigm shift in how we perceive and utilize resident feedback. It’s a move from a deficit-oriented perspective to an asset-based mindset. This transition is not merely a change in technique but a profound cultural evolution within the organization. It signifies a commitment to celebrating and building upon what works rather than solely fixating on shortcomings.
The insights gained from new residents are a treasure trove of information. They offer a direct window into the most appealing factors about our properties, be it the location, amenities, community atmosphere, or customer service excellence. Understanding these key drivers of satisfaction enables us to tailor our marketing strategies more effectively, ensuring that we highlight these strengths in our outreach to potential residents.
Moreover, this strategy aligns perfectly with the human-centric approach to leadership. It involves listening to and valuing the voices of those who have chosen to become part of our communities. This enhances our marketing efforts and contributes to building a vibrant, engaged community. When residents feel heard and valued, it fosters a sense of belonging, critical for retention and word-of-mouth referrals.
Implementing this strategy requires a systematic approach to gathering and analyzing feedback. This might involve post-move-in surveys, informal conversations, or community events designed to engage residents in sharing their experiences. The key is to ensure that this feedback is collected and actively used to inform marketing strategies and operational improvements.
