community
Whanau in Multifamily
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Photo by Drew Beamer on Unsplash
In New Zealand, the concept of “whanau” is deeply embedded in Māori culture, highlighting the significance of family and community in everyday life. When managing multifamily apartment communities, the whanau concept can be applied to create a sense of community, connection, and belonging among residents.
Multifamily property management involves overseeing both large and small communities. In such settings, the focus is often on individual concerns, but incorporating a whanau approach can enhance the overall experience for every resident. Here are a few ways this can be achieved:
- Create a welcoming environment: As property managers, it’s essential to create a sense of warmth and inclusivity for all constituents. This can be done by greeting people by name, offering refreshments, and initiating conversations that show genuine interest in their lives. Such gestures help build trust and create a foundation of connection.
- Encourage community events: Hosting community events can help residents get to know one another and create a sense of belonging. These events could be as simple as a potluck dinner or as elaborate as a holiday party. The aim is to provide a platform for people to connect, interact, and bond over shared experiences.
- Create spaces for communal use: Providing communal spaces, such as gardens, game rooms, fitness centers, grilling stations, pool areas, or playgrounds, can foster a sense of community and encourage interaction.
- Practice effective communication: In a multifamily property, communication is key. Property managers should inform residents of any updates, changes, or issues affecting them. Clear and consistent communication builds trust and transparency, essential to a healthy community.
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Apartment Content Relevancy
What makes content engaging is relevancy. You need to connect the contact information with the content information. – Gail Goodman
Ever wonder how to make your content compelling enough for people to want to connect with and share it? It’s a topic I think about all the time. And, one that our digital media team at Mills Properties recognize as key to our success. The short answer – relevancy.
Over the past year we have been busy hacking away at our online strategy and we are very excited about the fruits of that labor. Melissa D and Jessica H along with a whole host of crazy awesome blog post authors have put together something really special in my opinion.
A big part of that strategy centers around apartment content relevancy. Content that up to now I purposefully thought should have nothing to do with Mills Properties or the apartments that we market and sell.. As of late my mind is shifting away from that sentiment but not in a way that you might posit.
Apartment Content Relevancy
Our content strategy will remain the same. It will have nothing to do with our company or our apartments but in essence it has everything to do with both. The content is real, runs the gambit of emotions and speaks to relevant and for the most part very local and very people-centric happenings.
I see all of the content being created, be it on the blog or otherwise, as an extension of our people, our respective apartment communities, our company and the neighborhoods we participate in. It’s our way of weaving apartments, apartment community amenities and the people that live there into the fabric of the neighborhood. It’s a way, if you will, to bridge the gap between your contacts and the content people what to participate with. And, if executed with precision, it will begin to really define the interests of our respective audiences as it relates to the current day neighborhood and the neighborhood they want to see come to fruitiion in the future. Interests that will further define the relevancy which will in turn further define the content. Such a beautiful cirle if you really think about it.
Your – always looking for relevancy in the content – multifamily maniac,
M