Apartment marketing
The Key to Getting Things Done is…
…ACTION! It is the all important word but it means nothing unless you move, twist, jump, hop, stumble or fall. Have you been putting something off that you could otherwise move on today? Are you the lid-lifter, the discover of a new frontier or a re-inventor? How will you know if you don’t go for it? Seth has a good take on this [Here]
Apartments are our product; marketing and customer service are our game…how can we break new frontiers?
Blogs
Video Tours
Resident Feedback Portals that everyone can see and read and are hosted on our servers unedited.
24 hour offices with real physical people
Social Networks
Experience Engagements sponsored by our communities at third party locatios
Outdoor Movie Nights
Free MacBooks to the first 10 students who lease with you next school year
Merchandising
Are you afraid?
One of my mentor friends told me a story a long time ago. He started his business career as a door to door insurance salesman in the sixties. On the day he was telling me the story I had just lost a 110,000 sale and was devastated. I couldn’t stop going on and on about it. In his story he talked about going to hundreds of doors only to hear the word, NO or worse no words at all, just the slamming of a door. His answer to the rejection? He would walk to the end of the driveway, throw his hands in the air and celebrate by yelling YES!
The moral and message to me that day was, with every no or every failure, we get that much closer to a YES or success and ACTION was the Key.
Tell me what you think by clicking on the comment button below! I would love to hear from you. Oh, and have an amazing Friday! M
Modern Convenience
First gas stations. Then grocery stores. And now there’s even a fitness club that stays open around the clock.
Do you think the craze will ever hit our business on a mass basis? I don’t mean just the 24/7 concierge, I mean a full on leasing and maintenance team ready to serve.
Thoughts? Click on Comments to leave me your idea. M
Change Management
Cool Question: What’s not going to change in our business over the next ten years? With so much focus on what is going to be different about our business wouldn’t it be smart to ask the opposite question.
I got the question from an article about Jeff Bezos founder of Amazon.com. He and his team of innovators ask themselves the question on a regular basis to ensure they don’t focused on the pillars of their business.
What do you think will be the same 10 years from now in our business?
Student Loan Debt
From the pages of the St. Louis Today;
Many in the next generation of workers will be so debt-burdened that they
will have to delay home purchases, limit vacations, and even eat out less
to pay loans off on time.
Kristin Cole, 30, who graduated from Michigan State University’s law
school and lives in Grand Rapids, Mich., owes $150,000 in private and
government-backed student loans. Her monthly payment of $660, which
consumes a quarter of her take-home pay and is scheduled to jump to $800
in a year or so, confronting her with stark financial choices.
Should we label it now? The forever-renter generation?
It pains me to think that the higher-level education system has become a business. It’s losing sight that it’s a place to prepare people for life and toil. It’s a problem today and will only worsen over time.
Say No to No
I flipped open this months issue of The Harvard Business Review and caught this ad for Shell. Putting all views of the world of oil aside, I love this ad.
It made me wonder out loud about how many times I may have stuffed a good idea because I said, "No, that won’t work, we’ve tried it before."
If you are faced with the powerful motion of NO tomorrow, try saying Yes, Do that!
