Apartment marketing
ApartmentRatings.com Strikes again
"Now renters can see what other residents are paying at thousands of apartment communities. This is an important tool that helps renters find and choose the best apartments," said Jeremy Bencken, president and general manager of ApartmentRatings.com. "Our goal is to build services that focus on providing renters unique and hard-to-access information about apartments. Ultimately we believe our apartment ratings and apartment reviews, and now pricing survey information, drive more informed, more serious customers to our advertisers." [Read the full story here]
Let me get this straight Jeremy , the renter is going to give you the information that you will publish on your site? And, you are going to validate that in some way, I trust? I mean what is to stop the user from reporting a less than true rate not unlike some of the simply untrue reviews on the site.
Maybe you should back up and think about driving a more informed, more serious consumer to good quality communities, not to the advertisers. This important tool helps renters choose the best value, not necessarily the best apartment. It’s seem a bit disingenuous to suggest they would get "the best," don’t you think? And, I’m not convinced that it is hard to get this information. I did an anonymous shop of my market just about a week ago and it took all of 8 phone calls and about 25 minutes of my time.
I say all that and I am a fan of the site and consumer reviews believing that the astute apartment searcher would negate the many exaggerated comments that are posted.
The Dream Manager
For those of you who know me, you know that I fell for this book the second I laid eyes on the title. Keep the wit and sarcasm to yourself. On second thought share if you must…
I will be digging into this book next week and will share my thoughts at some point as it relates to apartment marketing, apartment management or leadership of amazing apartment professionals.
Wine Rack Amenity
Wine Racks above the fridge are becoming more of a norm in apartment homes. So are foot stools for the vertically challenged. I just can’t figure out which to install and which to give away as a move in gift.
Free Rice
Here is one of the those time wasting ,educational, charitable and otherwise green sites. Our employers will have to appreciate the value.
Action is a character in collaboration
Definitions of action on the Web:
The purpose of my post today is to expose the, "they’s and them’s" that hold great apartment manageent teams back.
Let’s start with the Number 1 "They/Them;" Those who have nonactionitis. You know the ones; we can’t do that because…, we tried that and…, yeah, but…, I hate to play devil’s advocate here, but…!
All that being said there is value to an alternative view and or opinion. I know that to be true in my world as I tend to be the guy with the way over there ideas and if I didn’t have people around me willing to slow me down or temper my focus then I would surely be void.
I firmly believe it is all in how you couch it.
