Apartment Marketing Ideas
Multifamily Owners Can Follow Delta’s Example
Photo by Bernard Hermant on Unsplash
Delta Air Lines recently made headlines by announcing that it would offer all passengers free in-flight Wi-Fi on its flights. While this may not seem like a big deal to some, it’s a mindset shift that could have major implications for the airline industry and beyond. Delta’s a forward-thinking organization.
But what does this have to do with multifamily owners? As it turns out, there’s much that multifamily owners can learn from Delta’s example, particularly when providing residents with free Wi-Fi. Here are a few ideas on how multifamily owners can follow Delta’s lead and create their loyalty program for providing free Wi-Fi to residents:
- Offer a tiered loyalty program: Delta’s free Wi-Fi offer is available to all passengers, but those members of Delta’s loyalty program (Delta SkyMiles) get even more benefits. Similarly, multifamily owners could offer a tiered loyalty program for residents. Those who sign up for the program receive additional perks, such as free Wi-Fi or discounts on amenities.
- Use Wi-Fi as a marketing tool: Delta’s free Wi-Fi offer is an excellent way for the airline to stand out from its competitors and attract new customers. Multifamily owners can similarly use free Wi-Fi, highlighting it as a critical amenity in marketing materials and using it to differentiate their properties from others in the area.
- Create a seamless experience: Delta’s free Wi-Fi offer is easy to use and doesn’t require any unique login or registration. Multifamily owners should aim to create a similarly seamless experience for residents, making it easy for them to access the Wi-Fi and ensuring the connection is reliable and fast.
- Build community with Wi-Fi: Delta’s free Wi-Fi offer helps to create a sense of community on its flights, as passengers can connect and share their experiences online. Multifamily owners can use free Wi-Fi to build community within their properties by creating online forums or social media groups for residents to connect.
In Or Out
I wrote a post on my regular blog, RealLifeSTL.com recently about fashion trends for 2013. We used it to create a game for our podcast called In or Out (kind of playing off the old game show Street Smarts). Basically, we drove around to a couple of different places in St. Louis asking people to give us their opinions on whether certain fashion trends are ‘In’ or ‘Out’ in 2013 as compared to what we read on fashion websites.
It got me thinking about marketing trends and how there are differing opinions on what’s ‘in’ or ‘out’. Some trends are split straight down the middle while others are about 99% obsolete but still used (or worn) by some for lack of knowledge, money or just stuck in their ways.
I know my opinions aren’t the same as everyone, not even everyone within my company, so I’d like to play the In or Out game, this time to get opinions from people, and not just other management companies in St. Louis but people in the multi-family and marketing industries across the U.S., on what marketing trends you believe are ‘in’ and ‘out’.
I’ll start:
In
- Engagement through Facebook
- Promoting Ratings & Reviews on your own website
- Getting involved with local community events/organizations (ex. blood drives, chambers, non-profits)
Out
- Car/door flyering
- ILS print advertising
- Faxing/e-mailing hot sheets or coupons to local businesses
I’d love to hear opinions of others on marketing trends that are In Or Out?
You can check out the RealLifeSTL Podcast here.
#apartmentmarketing: Enchantment
When you enchant People, your goal is not to make money from them or to get the to do what you want, but to fill them with great delight. – Guy Kawasaki
I read somewhere that if you are blogging or doing social media without the intent of selling more stuff, you are a hobbyist. I call bunk on that thought.
I’ve been blogging for nearly seven years now. And, I can tell you I don’t do it to sell more things. Moreover, I can tell you I don’t do it for a hobby. The work ethic alone in terms of keeping it up makes it much more than a hobby. I do it to be enchanted, to be enlightened, to be better at what I do.
That is not to suggest that there are some diary writers out there that are cataloging their life for no other purpose but to just do it.
I look at it like this – blogging has been a gateway to some very amazing relationships, educational opportunities and otherwise. For me, it’s value comes not in the way of consulting gigs, widget sales or other offerings but rather in the relationships I get to partake in. Now one could argue that all that leads to sales. Maybe so. But it’s not the premise for every blog and neither is every blog a hobby. Even some of the corporate types.
I would even go out on a limb to say that those who don’t set the premise as a sales oriented one but rather one of – exposure to some cool people I can learn from – end up selling more stuff.
Thoughts?
#Apartmentmarketing: The Niche
Increasingly, the mass marketing is turning into a mass of niches. – Chris Anderson
Question: Do we need to hire, train and promote subject matter experts in order to reach the ever segmenting audience?
Pic: Courtesy of Everything Technology Blogging
Apartment Marketing: The Key
Value…
It’s that simple
Every message must provide value. And, the most important key might not be what you think.
In my head, the three most important words in real estate are not location, location, location but rather people, people, people. You can have the most amazing asset fetching top p/s/f rates and lose it in an instant if people lose the sense that they are part of something bigger than self. If they lose site of the human nature of business. If they lose desire, hope and willingness to serve. People are a message. Dare I say that people are THE message!
Or, could it be deeper and/or more fundamental?
