Search Results for: 2011
#apartmentmarketing: Vision
You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. – Steve Jobs
For the span of my professional life; I have believed in the act of getting your companies vision down on paper. It’s a must in the way of creating a proactive culture as opposed to a culture of reaction. It’s also a way of making sure that you are out ahead of your constituents.
Random thoughts on creating vision
Penned in no particular order and in no exhaustive manner…
– It creates the ‘bigger than self’ that motivates people to get juiced about the work they do. In other words; people in the multifamily space, like people in other industries, want to know they are working on something bigger than anything they could accomplish as an individual. And, they want to know their time is spent in a meaningful way. And, if you are lucky enough, they think it’s cool too
– You spur a proactive approach to all aspects of your business. In the absence of vision people just make it up as they go along. Zig Ziglar sums it up like this; “you can not hit a target you do not have.”
– It sets the stage for future-casting. In other words, you give your team the ability to look out into the future and anticipate, with a good deal of accuracy, what your constituents really want
– You build meaning stuff
– You build tough stuff in an simple and efficient fashion
– It is the way in which you imbue an owner’s mentality on the minds of the masses
– It is the way you evaluate talent
– It is the beacon of light when times get tough. And, times will get tough
Would love to hear your thoughts in the comment section below
And, thank you for taking the time to read…it means a great deal to us.
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#apartmentmarketing: Content
Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem. – Laura Fitton
Want tons of followers or fans? Write compelling content that is easy to read, packed with good actionable advice and be personable.
No sage advice there, right. I concur.
Apartment Content Marketing
As it relates to marketing apartments; I subscribe to the school that thinks you provide content beyond the good or service. In this case the actual apartment itself.
Rather look for opportunities to provide content that solves the following [no premise for the categories or the order of]
1. I can’t decorate to save my life
2. I need access to solid and reliable transportation
3. I want to walk to work
4. I want to walk to the coolest pubs in town
5. I need ideas on what to do tonight
6. I need ideas on what to do to this weekend
7. I want to be the first to know about the next ‘thing to happen in my neighborhood’
8. I want to know where to take my dry cleaning
9. I want to know where to get a good glass of wine
10. I want to know about a good alternative to Starbucks
11. I want to what I did last night….hmmm, maybe I don’t want you to solve that problem
12. I want to know how much you care before I buy from you
Have a smashing and amazing weekend; make it compelling too…
M
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#apartmentmarketing: Persistence
“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there.” – Darren Rowse, Founder Problogger
A ton of rhetoric has been penned about social media as it relates to apartment marketing, resident retention and the such. Some of it is really good and some of it is just fluff and fill. Some has merit and some has not the sense god gave a billy goat.
Apartment management brass tacks
Toss it all aside and get back to the brass tacks of good old fashion property management – what do you have? Boring, mundane, uncompelling and anti-dramatic and melodic methods of madness. Anyone who has been in the business for a very long bit of time would agree that property management is not rocket science. Just a couple days ago I was sitting diagonal from a finance quant who thought he hit the nail on the head when he made that very statement.
Personality
At the end of the day – it’s the culmination of personalities laced with wit, wisdom, humor, elevated emotion and a purpose larger than life itself that bring about the want to persist with the quest of managing property. And, those who do it well would admit that it’s what gives them life.
It’s the time that they love to spend.
It’s the energy that they love to exude.
It’s the determination of pursuing a worthy goal that keeps them coming back for more.
Admit it – There’s something about this business!
What is it for you? What keeps you coming back for more? I dare you to tell me in the comment section below! Double dog…
M
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#apartmentmarketing: Authenticity
Bring the best of your authentic self to every opportunity. – John Jantsch
(authentic) conforming to fact and therefore worthy of belief; “an authentic account by an eyewitness”; “reliable information” – wordnetweb.princeton.edu/perl/webwn
What better way to live than to have undisputed credibility? What better way to market than to have undisputed credibility? What better way to participate in a conversation that to participate with undisputed credibility?
Is your property management company ripe with authenticity?
Are your individual properties run with complete authenticity?
Do your people serve with complete authenticity?
Do you?
Have a smashing Friday and don’t forget to let me know what you think in the comment section below!
M
Pic via JMorgn Marketing
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Apartment Pics: Photosynth
Caught this story over at a Century 21 site. Photosynth is an iPhone app that allows you to take 360 photos and upload them right to the likes of Facebook and the such. It’s after dark now but I can’t wait to try this out tomorrow.
Get Them Involved
I can see this being a very cool app not only for our site teams but for residents and prospects alike. That is if they have an iPhone or iPad. With that note in mind, think of the possibilites;
Tour
1. 360 views of your apartment communities curb appeal
2. 360 views of your apartment business/leasing/clubhouse
3.360 views of your grounds and common areas
4. 360 views of any or all rooms in any given apartment
Maintenance
1. 360 view of move out walk for the purpose of returning paid deposits or charging for damages
Due Diligence
1. 360 view of personal property inventory
2. 360 view of apartment condition at time of purchase
What else?
1. Would be cool to have something like this integrate in to Yardi, Real Page, MRI or the such…
2. Pics for website property landing pages
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