Search Results for: top talent
Peter is a Patriots Fan – Could he be a Mills Properties Fan?
My week was more than eventful – transitioned 1100 new units [what an amazing team we have – so many talented people made this happen], walked a fire unit with an insurance adjuster, experienced two alarms that called for an ambulance and fire truck, handed off a property and talked to a guy named Peter.
Peter was less than happy that the lighting in our parking lot was not as bright as he thought it should be. It rocked that I could tell him that we approved some lighting improvement proposals the day before but he was not satisfied. He really wanted to discuss the fact that the new parking policy was not accommodating for he and his daughter. You see they are taking a trip to Boston next week and past management allowed him to park in the open reserved parking spots for a mere $5 a day. I said, “no worries” – let’s go get you a spot now. “Okay, but did you know the reason that I moved into this apartment was that my employer is right across the street but….at that moment he raised his hand to the sky and exposed an New England Patriots watch. I stopped Pete mid speech and said, “you’re not a Pariots fan, are you?” He said, “You’re damn right I am, let me tell you a funny story.”
Pete went on for the next fifteen minutes [fifteen minutes I really didn’t have but I knew would yield huge dividends] telling me a story about Saint Louis sports teams losing every sporting event they were involved in to a Boston area team during a certain week back in 1994 – he knew it was 94′ as it bared some significance to a major family event. Pete ended his story by telling me that Mills was the best thing that ever happened to the property and that he sees the things we are doing to make the place better. I have to believe it was the fifteen minutes of listening that matter most to Pete.
Is Pete a fan? I venture to say he is still in the wait and see stage but I guarantee you he will be over the next year. And, if the Patriots ever come to town – Pete will have a pair of tickets – on me.
Share this:
Using Social Media to Market Apartments – J.C. Hart
J.C. Hart Live the Life Video Contest 2009
“Last November at the Indiana Apartment Association “Industry Outlook” presentation, the speaker said a dirty word when sharing his thoughts about 2009. It was much longer than four letters, beginning with a “C” and ending in “onsessions”. After that night we began brainstorming about overcoming this obstacle. What we came up with was “The Year of the Resident.”- Mark Juleen
“Turn the focus inward” became the mantra for Mark and his team. They re-imagined the way they would allocate their marketing resources spending money on such things as; resident functions, upgrades to social meeting spaces and special promotions. One of those special promotions made use of the social medium YouTube and the catchy tune, Live Your Life by T.I. [featuring Rihanna] It really caught our eye and we wanted to feature it here.
“Some may have already had a chance to see what’s been going on with our first “Special Promotion” called the “J.C. Hart Live the Life Video Contest.” This contest asks for J.C. Hart Apartment Community residents to create a two minute video or less on why they love living in their J.C. Hart Apartment Community and Apartment. The videos were posted to YouTube.com to enter, and since, were narrowed down to the top 5 finalists in our 6 winning categories. We posted these finalists to a custom blog (livethelife.homeisjchart.com), and have just recently selected our winners. You can read the winners announcement on the blog, and view all the 44 entries on the J.C. Hart YouTube page.” – Mark Juleen
We asked Mark to share the numbers with us and this is what he had to say –
All data and information as of March 31, 2009:
- YouTube.com/homeisjchart Channel Hits – 11,045
- YouTube Video Entry Views (44 total video entries) – 34,420
- Total views in-full (YouTube does not count partial views or facebook sharing views)
- Live the Life Finalist Blog Hits – 13,483
- Absolute Unique Visitors – 10,048
- Page views – 27,248
- Only 360 users on Dial-up
- Facebook referral hits – 819, 2nd highest next to direct URL
- Hits from 37 countries (astonishing # from Guam)
- 146 comments (88 alone on Overall)
- Votes Cast Using Poll Daddy Polls – 15,554 (6,964 for Best Overall Video)
We’d also like to share some of the comments we’ve had from the contest as well.
“Just wanted to let you know that this contest was a great idea.”
“I thought all the videos were great! Everybody did a really good job. It’s great to see so much participation!”
“Way to go J.C. Hart! Great to see your pro-active involvement in assisting those with disabilities.”
“This contest has been a lot of fun….we really had fun making the video.”
When asking a prospect how they heard about us: “I saw you on the J.C. Hart website. It sounded like a fun place to live. You are listed on my notes under the “funny video” apartments.”
“Thanks J.C. Hart for running such a great contest. It’s nice to see a company do something so unique and cool. I don’t work for J.C. Hart, I just live here. :)”
It has been fun and exciting to open up new communication lines with our residents. A huge proponent for our online social media efforts has been our local marketing partner Firebelly Marketing. With their expertise and our talented leasing teams we have been able to implement a number of new online tools and enhance our web presence. We feel by utilizing social media tools we are now reaching our residents more frequently than we ever could with resident events or more amenities. Most importantly, we’ve found a group of our residents that love to share their stories and love their apartment/community. Beyond the online data, these testimonials help confirm we are doing things right as well. It’s our goal to “Make your home an enjoyable living experience,” and many of our residents have helped demonstrate that for us.
I think this is a great testament to the use of social media to market apartments and in the same respect, I have to imagine that Mark and his team were mindful of the fact that someone could have used this platform/stage to speak adversely of the J.C. Hart brand. I applaud that this did not detour them in their efforts. Thank you for demonstrating some real courage on this one Mark.
The story gets better. Or, at least in my opinion it does. On two different occasions I emailed Mark, at the request of people I told about the J.C. Hart contest, to ask if he would field some questions – questions about how these individuals could create their own respective contests. Mark, being the class act that he is, said absolutely. To me – that is what is all about – sharing for the betterment of the industry as a whole. Hats off to you Mark and thank you for taking the time to share with us.
You can learn more about Mark and what he is up to at the following sites:
LinkedIn Profile: www.linkedin.com/in/mjuleen
Twitter Account: www.twitter.com/mbj
Other Profiles: www.theapartmentnerd.com
Share this:
Property Management Leadership
I have forever been of the opinion that business is in place to serve the growth of the people that serve it. In an effort to set yourself apart from the competition in the apartment space and especially in a down economy, you have to serve the talent in your organization. It’s not your Father’s world anymore is a phrase you have to come to understand. The days of command and control are done. You can’t expect the talent you employee to serve the customer in an amazing and over the top fashion if you don’t echo the same to your talent. You can have the best standard operating procedures on the country and be the worst organization in the world. Make nurturing talent first on your list in 09′.
What are you doing to serve your talent today?
Share this:
Apartment Guides foray into social media
I have to say with due respect I am not a fan of Apartment Guide. I think, as a company, they have acted not unlike Larry Silverstein hanging on the hope he is going to get 75 to 85 a foot for the top 10 stories of 7 World Trade Center. Larry, in a way, can afford to do that. AG on the other hand, I am not sure.
I like this effort AG. I beg; un-bundle your services, re-format your mag and print in more frequently. The model is old and it is time to let go. I would hate to see such a staple in the industry fall by the wayside for what seems to be egomanical reasons.
All that said, take a look at this:
MOLI Announces the Winners of Its Online ‘Starving Artist’ Competition
|
New Art-Focused Community Created for Artists to Unite and Collaborate
WEST PALM BEACH, Fla., May 12 /PRNewswire/ -- MOLI, a social media
community where members have greater control over their privacy, announced
today the winners of its first "Starving Artist" Art Contest. Out of more
than 75 entries from a variety of disciplines -- fine arts, digital art,
music, writing and photography -- two winners were chosen: a stop motion
animated film created with clay and puppets, by R.S. Cole, who was awarded
the Judges Choice award; and a geometric tiger design created as digital
body painting by Hanni B, which received the People's Choice award. The two
"Starving Artist" winners will receive up to $2,000 to cover one month's
rent. They will receive additional exposure by having their artwork
featured on MOLI's home page, be the subjects of a written profile in the
"MOLI View," the MOLI site's professional-content channel, and be featured
on the site's very popular video channel "MOLI Rollers."
To view the Judges Award film by R.S. Cole, go to:
http://www.moli.com/p/blog/v2rquqREo3o9_QL5Nu_RNE2g../read/v2De65XKL4Nn_SG60mJX3YP
ZcF GfAd3Nv-H5DUZ9QpgAXHBIS6fw5djA../NTUwMw (please copy and paste into
your favorite search engine)
To view the People's Choice Award painting by Hanni B, go to:
http://www.moli.com/p/blog/v2rquqREo3o9_QL5Nu_RNE2g../read/v2De65XKL4Nn_SG60mJX3YP
ZcF GfAd3Nv-H5DUZ9QpgAXHBIS6fw5djA../NTQ3Nw (please copy and paste into
your favorite search engine)
MOLI also has created a Starving Artist community as a "spin off" of
the contest, based on the high level of interest the contest generated. The
community can be accessed at:
http://www.moli.com/p/views/v21lS47VKHRdoPCzdmWtKd9A../
Four artistic-minded judges reviewed the work: Rikki Rockett, American
drummer best known for his work with the glam metal band, "Poison;" Kara
Walker Tome, West Palm Beach, Fla. art curator; Chris Garver, known as one
of the best tattoo artists in the world; and Carrie Schupper, GenArt's
associate director of Music. The contest was sponsored by "Apartment Guide"
which delivers rental information to consumers via print, Internet and
mobile devices.
"I was blown away," said Rikki Rockett. "What I found was a super
talented group of folks who have bright futures. I judged on the wow
factor, technique and ingenuity. Great job by everyone."
Judges Award Winner
"The Fall Of Gravity" by R.S. Cole, a stop-motion animated film, uses
animated puppets and clay characters as well as 2-D animated EFX to create
an experience in another land. "After a long career that has had some
exciting peaks and also some deep valleys, my career hasn't panned out the
way I wished it would have," said R.S. Cole. "I took a big risk in deciding
to make my film to try and turn things around. Winning this award has been
a huge spirit lift with perfect timing."
People's Choice Award Winner
People's Choice voters selected "Proud Tiger," a customized digital
body painting by Hanni B. (known as "Sublime360" on MOLI.com). Hanni B.
creates digital art using body painting, strong colors and soothing
geometric designs. "I like to show people's personalities, deep feelings,
secret fantasies and their true passions in my paintings. This painting
represents the true strength that is hidden deep within every woman," said
Hanni B.
"We are proud that the "Starving Artist" Contest was so well received
by visitors and the members of MOLI," said Judy Balint, president and COO.
"The two winners exemplify the spirit of the MOLI site and we will continue
to invest in furthering our outreach and relationship with artists."
Contest Sponsor
Thirty-three years old, Apartment Guide is the flagship product for and
division of Consumer Source Inc, a wholly-owned subsidiary of PRIMEDIA Inc.
Apartment Guide delivers rental information to consumers via print,
Internet and mobile devices. For more information visit
http://www.apartmentguide.com.
MOLI is a next generation social media/social commerce site where
members can create and manage multiple profiles in one account. This
enables users to separate their social, business and family relationships
and keep control over their privacy. MOLI launched in the U.S. in January
2008 and is currently in public beta test in the U.K. and Ireland. MOLI is
a wholly-owned subsidiary of Mainstream Holdings, Inc. a diversified
Internet technology and digital media company focusing on four industry
segments: e-commerce, behavioral marketing, high-definition video
production, and software and infrastructure development. http://www.moli.com,
http://www.uk.moli.com, http://www.ie.moli.com or http://www.moli.com/mainstream
Share this:
What is our chief aim in Apartment Leadership?
Mike Brewer · · 1 Comment
Our chief aim is to be the number one over the top facilitator of drawing latent talent out of people! Talent is out there everywhere. It sits right outside of your office door. Are you out there in the thick of it or are you buried in your email? Are you buried in that report that is due now?
Do you know the personal goals of each and every one of your team members?
What have you done today to help them achieve them.
Share this:
- « Go to Previous Page
- Page 1
- Interim pages omitted …
- Page 4
- Page 5
- Page 6
- Page 7
- Go to Next Page »