Search Results for: the space between
Price
Stop competing on the basis of price.
Writing blogs has been a passion of mine for a long bit of time yet I have very little time to do it anymore.
That said, I’ve decided to recommit myself in 2014.
Most of my posts will be dictated by speech recognition and will follow no real rules of grammar. I will do my best to edit along the way but have no intentions of really getting deep into that. I am rather trying to capture my unadulterated and truly authentic thoughts about the property management industry.
The post will follow no preplanned schedule be it time or day of the week.
There could very well be multiple posts in a day and there will definitely be times where a lot of space happens in between.
I’m not writing with SEO in mind so there will be very few links and very little editing as it relates to search engine optimization.
The experience economy
This post is prompted by the book that I’m reading called the Experience economy. It’s written by Joseph Piening and James Gilmore and is Roughly three years old.
“THIS BOOK OFFERS AN ESCAPE FROM THE ALL TOO EASY PRACTICE OF COMPETING ON THE BASIS OF PRICE”
The above quote caught my eye in the sense that any time you get into a discussion about reducing prices you are in essence, commoditizing your product or offering.
In property management we inevitably end up competing on price. Admit it – if all else fails you drop the price. It’s that simple.
With that said I have a question for you.
What would you do differently if you charged for an apartment tour?
You’re getting back into blogging Multifamily maniac,
M
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Perpetually Competing for Attention
Marketing people (which is everybody in business) are in the fight of their lives with an enemy that is ever evolving and adapting. We are perpetually competing for attention. Any more you are turned off, disliked, tuned out, banished, skipped over, blown off, unsubscribed, unfollowed, blocked or simply ignored with the click of a button. Make my experience anything less that what I want and – Boom, you’re done.
Experience
I went to the pet store tonight for a bag of over-priced nourishment for our dogs. And, in the course of my check out the clerk asks me if I want to apply for the aptly named pet friendly paw rewards club. I said – “no.” At that moment – right there between catalyst (my saying no) and response (the clerk looking at me like I was fresh in from Mars) – that little space (called – choice), the clerk could have made that experience good for me. “Cool – Mike (name taken from a quick glance at the computer where my information just popped up), you look like you’re tired; here is your receipt, we will see you next time.” – Boom, I’m back in a month to pick up another bag.
Awareness
Awareness isn’t propping your sign in the yard and handing out fliers all over town. It’s not offering your loyalty card to every poor sap that makes a two dollar buy from you. It’s paying attention to the emotional wherewithal of a flipping tired, beat down, wondering where the next bit of attention is going to paid culture.
Multifamily Saviors
It’s time to shine. You can look people in the eyes everyday of the week. You can surprise and delight. You can get someone to sign up for your loyalty program (the one you should not have – not formally anyway) by simply being you. You can have by attention by taking time. By being aware. By caring. Caring with awareness.
Your perpetually competing for the hearts and minds of people who care multifamily maniac,
M
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Want to be an Excellent Property Manager?
Want to know the difference between a really really good property manager and an excellent property manager?
It’s all in how they handle people. It’s that little tiny space between stimulus and response called choice.
Do they choose to take on the emotionally loaded stuff or let someone else do it?
– the excellent love people more than numbers
– the excellent greet moments of truth
– the excellent tackle courageous conversations
– the excellent feel the fear and talk about the tough stuff anyway
– the excellent see people as a work in progress
– the excellent know the most challenging of personalities are a reflection of the things they need to work on in themselves
– the excellent care
The good ones shy away from emotionally loaded conversation. Be it hostile or ripping – they prefer to have someone else deliver bad news.
Are you good or excellent?
Your always pursuing excellence in the right areas Multifamily manic,
M
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The Renter’s Voice
Update: TRV responded to my questions via email and agreed to let me post them here.
Checking out The Renter’s Voice this morning.
Bullet point thoughts thus far:
1. Listings powered by an ILS – does that mean you have to do business with the ILS, Ellis or Renter’s Voice? If so, bunk.
TRV: No you don’t, many of the listings will begin with the robust content from a large content source – AF.com – so helps jump start a positive review platform.
2. I see zero activity thus far so hard to form an opinion about it. Even the listings in the side bar on the left seem plugged. When you click on them and go to the actual review page, it is void of the aforementioned review.
TRV: It will take time to build the reviews as with any web presence.
3. Not sure how managers can/will respond or participate (see point number 1)
TRV: Joanna Ellis is working with the PMC companies on building this review site for our industry. It is an open forum for renters to share experiences about apartment living. Over time, there will be other opportunities to use reviews for marketing in the apartment space!
Build Your Own Mouse Trap
I am still a firm believer that apartment management companies can build and equal if not better mouse trap right on there own website.
Ratings and reviews are a driver of business – no doubt. But, not if you have to pay to participate.
Your always wondering about the definition of advertising partner multifamily maniac,
M
Some Feedback from Twitter –
@mbrewer curious- what’s going to be the difference between them and the other rating/comment websites? Did I miss that?
— Nicole (@NYork75) June 21, 2012
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Have Fun
I am sometimes asked how an apartment community can create word of mouth?
I answer it with two words – have fun!
Word of mouth is predicated on that little space between stimulus and response known as choice.
And, people are emotional beings. Even the most logical among us.
Move people’s emotions and you move their willingness to choose to share.
Make it easy for them to share and you have the beginnings of word of mouth.
Your – choosing to have fun and share – multifamily maniac,
M
pic props – digiktech
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