Mike Brewer
A Real Pain
What is one the key things we want to know before we hire someone? We want to know if our prospective new teammate is a pain in the ear to work with. How do you tell?
I like to hear your thoughts in the comments. Just click on the word comment below and type away. And thank you. M
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The power of a hand-written note
Found this letter over at grokdotcom and started thinking about how cool it would be to use a variation of it in our community. I know most of us use welcome letters but are they personalized like the one below?
….that’s right, a hand-written note from the general manager, Ms. Lisa
DeLorean. Not a computer-written-in-handwriting-font note, but a real,
live, ink-on-quality-stock note. I wasn’t even terribly concerned about
the words themselves — the note’s pleasant enough — but this fine
business manager took the time to write that note herself, and addressed to me personally, so I know it’s not just the boilerplate greetings that tells you the name of the cleaning staff.
It actually took me awhile to read the note, as most of the "wow"
effect came from just receiving it! Of course, she thanks me for
choosing her hotel, but she also thanks me for all the other visits
I’ve made to the affiliated chain members (Crowne, InterContinental,
etc., none of which I suspect factored into her bonus those past
years), and then she finished with a bang [emphasis mine]: "We want you
to be very satisfied with your stay."
Not just satisfied, but very satisfied.
And I was. The place was indeed restful, power outlets everywhere and free internet. And, yes, fresh batteries in the remotes.
I’m sure you’ve all heard the stat that a dissatisfied customer
tells, on average, 12 others about their bad experience. (Well, Lisa
DeLorean, I just told 85,000+ GrokDotCom readers about you, your fine hotel, and the classy way you treat your customers. Keep up the good work!)
Mr. Cosslett, as CEO of Lisa’s parent company, if this handwriting
of thank-you notes is corporate policy, congrats to you too! If Lisa
did this on her own initiative, you just found your next regional
manager. Cuz if you don’t, I’m sure another hotelier will snatch up
talent like Lisa’s — and fast.
Sincerely,
John Quarto-vonTivadar, delighted customer
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EveryApartment. The real Availability. Really.
EveryScape. The real world. Online.
Worlds are not born, they are created.
This is just the beginning of ours.
And yours.
Welcome to EveryScape beta — where together the real world is being created, online. [Web Site]
Are we in a way already doing this in the apartment space to some degree? The presentation of this web site has the "cool" factor for sure quite unlike our best attempts.
I like it for apartment use in that you could quickly see what the community surrounding you has to offer. Be it restaurants or dry cleaners, you could get a first hand look from the comfort of your desk chair. We shall see as they are in just four cities around the country.
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Apartment Marketing Idea
Mike Brewer · · 1 Comment
Here is my latest brainstorm. It’s not novel by any stretch but maybe it is novel to our business. I am going to get cereal boxes printed up with our name, logo, nutritional information (amenities), current specials etc.. and I am going to solicit a small payment from vendors who would like to have their coupons or marketing material placed inside.
The boxes will be classy, remarkable and hopefully pack a punch for action. Action in the way of redeeming the renew early and receive…., lease today and receive…. and or refer a friend and receive coupon that will be presented on the side or the back of the box.
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What if EQR or some other major player bought Facebook or MySpace or Youtube or….
Mike Brewer · · 1 Comment
Well over 100 million of the prime renter segment flock to these spaces daily. What if a major apartment player owned the lions share of control over the advertisement rights? What would you have?
- The most amazing community building tool ever
- The most amazing resident portal ever
- A somewhat captive audience to market to forever
- Word of Mouth Opportunities that will exist forever
The way I see it is, why not go where the audience is instead of trying to bring the audience to you? Novel? Not at all but I don’t think it’s been executed in the Apartment space yet.
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